<div id="readability-page-1"><figure><img width="1400" height="700" src="https://imageproxy.pbkrs.com/https://electrek.co/wp-content/uploads/sites/3/2026/03/BMW-new-i3-EV-face.jpeg/query-cXVhbGl0eT04MiZzdHJpcD1hbGwmdz0xNDAw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://electrek.co/wp-content/uploads/sites/3/2026/03/BMW-new-i3-EV-face.jpeg/query-cXVhbGl0eT04MiZzdHJpcD1hbGwmdz0xNDAw"/></figure><p>BMW wants to stay relevant, and an electric 1 Series may do the trick. The 1 Series will return as an affordable EV to attract young buyers.</p><span id="more-467759"></span><h2 id="h-when-will-bmw-launch-the-1-series-ev">When will BMW launch the 1 Series EV?</h2><p>It’s no secret by now that traditional luxury brands, including BMW, have struggled to keep up with lower-cost Chinese EV brands.</p><p>BYD is now the best-selling EV brand in the UK and plans to launch several new vehicles in Europe this year, including under its luxury sub-brand Denza.</p><p>BMW has an idea to fight back. The German luxury brand is planning to launch the next-generation 1 Series in 2028, which it’s betting will help level the playing field.</p></div>

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<p>BMW plans to launch an affordable electric 1 Series in 2028 to attract young buyers and remain competitive against lower-cost Chinese EV brands like BYD, which is currently the best-selling EV brand in the UK.</p>

Electrek

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BMW has a plan to ‘keep the brand young’ — A cheaper EV