Nielsen: Cable TV share rises to 21.4% in March on NCAA tournaments
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Nielsen's March 2026 Gauge indicates cable TV's share rose to 21.4%, the highest since October 2025, driven by NCAA tournament coverage. Paramount gained 1.1 share points to 8.1%, while Warner Bros. Discovery added 0.9 points to 6.1%. Cable news viewing increased by 8% to 29%. Disney's share rose to 10.5% due to the Oscars telecast. Streaming accounted for 47.6% of TV, with YouTube leading at 13.2% and Netflix at 8.2%. Overall streaming time fell 7% month-on-month.
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