<div id="readability-page-1"><p>Apple (AAPL) is shaking up its hardware unit as the company faces growing pressure to add artificial intelligence (AI) capabilities to its consumer electronic devices such as the iPhone.</p><h3>Claim 55% Off TipRanks</h3><ul><li>Unlock  hedge fund-level data  and  powerful investing tools  for smarter, sharper decisions  </li><li> Discover top-performing stock ideas and upgrade to a portfolio of market leaders with  Smart Investor Picks  </li></ul> <p>Specifically, Apple's Chief Hardware Officer Johny Srouji is undertaking a leadership and structural reorganization within the Silicon Valley-based company. The changes are designed to speed up development of future devices and integrate in-house silicon teams more closely with product teams.</p> <p>The changes come ahead of John Ternus taking over as Apple's new CEO on September 1, replacing Tim Cook who has been in the position for more than a decade. Apple is under pressure from analysts and investors to include AI in its devices that also include the iPad and Apple Watch. The company is expected to launch a new Siri digital assistant with AI capabilities later this year.</p> <h2><strong>Changes at Apple</strong></h2> <p>Changes to Apple's hardware team include Kate Bergeron stepping down from leading the overall product design group. Her responsibilities will be divided between two deputies: Shelly Goldberg will oversee Mac product design and while Dave Pakula will oversee Apple Watch, iPad, and AirPods. </p> <p>Additionally, two former deputies of Ternus will now report directly to Johny Srouji. Matt Costello will lead a new Ecosystems Platforms and Partnerships team, and Kevin Lynch will head a special projects group focused on robotics. Sribalan Santhanam, head of silicon engineering, will add oversight of Apple's silicon engineering teams.</p> </div>

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<p>Apple (AAPL) is reorganizing its hardware team to enhance AI integration in its devices, including the iPhone, iPad, and Apple Watch. Chief Hardware Officer Johny Srouji is leading the changes, which involve leadership shifts and closer collaboration between silicon and product teams. Kate Bergeron is stepping down from product design, with responsibilities split between two deputies. The restructuring comes as Apple prepares to launch a new AI-enabled Siri and ahead of John Ternus taking over as CEO on September 1.</p>

- Apple is restructuring its hardware unit to enhance the integration of artificial intelligence into its consumer devices, driven by pressures from analysts and investors.  
- Chief Hardware Officer Johny Srouji is leading these changes, which include the creation of new leadership roles and the division of responsibilities among team members.  
- These developments coincide with the upcoming leadership transition as John Ternus prepares to replace Tim Cook as CEO, and Apple plans to launch an upgraded AI-enabled Siri.

Apple (AAPL) Shakes Up Hardware Team as AI Pressures Grow