BILIBILI-W: Full-Yr AI Capex to Hike ~RMB1B; 2Q Ads Revenue Forecast to Maintain Rapid Growth
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BILIBILI-Wexpects full-year AI capex to rise by ~RMB1 billion, impacting income by ~RMB500 million. The company aims to optimize operating expenses and forecasts 2Q advertising revenue to maintain rapid growth, with a 30% YoY increase in 1Q to RMB2.6 billion. BILIBILI maintains its gross margin target of 40-45% and operating margin target of 15-20%. AI applications are anticipated to enhance advertising efficiency and expand inventory.
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