<div id="readability-page-1"><blockquote><ul><li>The model began pre-sales on May 8, with a starting price of 289,800 yuan, significantly lower than the AUDI team's initial plan.</li><li>The brand is accelerating its transition to electrification and deeply integrating China's local smart driving and battery technologies.</li></ul></blockquote><figure id="attachment_141237"><img src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052010012985.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" width="1200" height="676" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026052010012985.jpg"/><figcaption id="caption-attachment-141237">(Image credit: SAIC Audi)</figcaption></figure><p>SAIC Audi, the joint venture between Audi and SAIC Motor in China, is preparing to officially launch the AUDI E7X on May 29, after kicking off pre-sales for the electric SUV (sport utility vehicle) earlier this month.</p><p>SAIC Audi announced the plan on Weibo on Wednesday. The model started pre-sales on May 8, with a pre-sales price range of 289,800 yuan ($42,670) to 379,800 yuan.</p><p>The SUV heavily integrates local Chinese technology, featuring a 109 kWh high-capacity battery from CATL (HKEX: 3750) as standard across the lineup.</p>    <div>        <p><span>Join us on </span>            Telegram            <span> or </span>            Google News        </p>    </div><p>It is also equipped with startup Momenta's latest-generation Flywheel large model, aimed at providing a higher level of assisted driving experience.</p><p>To maintain its edge in the fiercely contested Chinese market, Audi has adopted an aggressive pricing strategy.</p><p>The pre-sales price of the E7X was slashed by more than 130,000 yuan compared with the AUDI team's initial internal pricing plan, according to a May 15 report by local media 21jingji, citing people familiar with the matter.</p><p>The move reflects how traditional luxury brands are gradually abandoning hefty brand premiums in China's highly competitive EV market.</p><p>AUDI's first product, the E5 Sportback, was launched in September 2025 with a guide price of 235,900 yuan to 319,900 yuan, but saw a lukewarm sales response post-launch, with average monthly sales falling short of 2,000 units, the report noted.</p><p>In terms of product line planning, the AUDI brand is accelerating the expansion of its EV portfolio.</p><p>The AUDI E7X is the second model in Audi's first wave of offensives in the Chinese EV market, while a third all-new model is scheduled for launch in 2027.</p><p>Last month, Audi and SAIC signed a strategic cooperation agreement to further deepen their partnership. The core of the agreement is the establishment of a new, exclusive, Audi-led innovation and technology center in Shanghai, focusing on complete vehicle research and development.</p><p>Based on the Advanced Digitized Platform (ADP) — a next-generation smart digital platform built specifically for future intelligent connected vehicles — the two parties will jointly develop and launch the first batch of four all-new AUDI-branded models.</p>    <div>        <div>            <p><img width="768" height="432" src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026051507513459-768x432.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://cnevpost.com/wp-content/uploads/2026/05/2026051507513459-768x432.jpg"/>                            </p>        </div>        <div>            <p>SAIC Audi reportedly to drop fuel cars as German carmaker reshuffles China JVs</p>            <p>Audi may redefine the roles of its dual joint ventures in China, with FAW Audi focusing on the four-ring brand and fuel cars, while SAIC Audi concentrates on the AUDI brand.</p>                    </div>    </div>    <p>($1 = 6.7921 yuan)</p>                                                                                </div>

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<p>SAIC Audi is set to launch the AUDI E7X SUV on May 29, following pre-sales that began on May 8 with a starting price of 289,800 yuan, significantly lower than initial plans. The model integrates local Chinese technology and features a 109 kWh battery. This pricing strategy reflects a shift away from premium pricing in China's competitive EV market. Audi aims to expand its EV portfolio, with the E7X being the second model in its Chinese EV offensive.</p>

SAIC Audi sets May 29 launch for AUDI E7X SUV, dropping premium pricing