<div id="readability-page-1"><div>[TAIPEI] Nvidia is entering the PC market with a new chip aimed at loosening the stranglehold of Intel technology in that arena and modernising the machines for the artificial intelligence era.Starting this fall, Nvidia’s new RTX Spark Superchip will debut in laptop and desktop computers from leading PC brands including Dell Technologies and Lenovo Group, CEO Jensen Huang said at the Computex trade show in Taipei on Monday (Jun 1).The product is a combination of microprocessor and graphics chip, built with help from Taiwan’s MediaTek, that will run Microsoft’s Windows for Arm operating system.Now a dominant player in data centres, Nvidia is taking another run at the personal computer (PC) processor market after being part of an effort that fizzled out more than a decade ago.This time, it’s doing so from a position of strength, able to devote more resources to the effort than any incumbent or would-be rival, such as Qualcomm with its line of Snapdragon products for PCs. For Nvidia, the venture also adds to efforts to keep its central role at the heart of all AI development and use.The Santa Clara, California-based company said the first new laptops built with RTX Spark will target the premium segment and will be geared to eliminate the compromises of the competition.The efficiency of the chip means that PC makers will be able to offer extremely powerful machines that are still thin and light. Subsequent versions of the technology will allow for a broader spectrum of prices as well, Nvidia said. In the past, a deeper foray into the PC market would have represented a major expansion of scope and opportunity for Nvidia. But now, its data centre chip lineup delivers revenue that dwarfs the combined sales of its nearest rivals.Nvidia’s sales in its most recent quarter were roughly equal to Intel and Advanced Micro Devices’ annual totals for last year.Still, investors who’ve bid up Nvidia’s shares on the back of the meteoric rise of AI, may welcome Nvidia enhancing its presence among products that will deliver the technology to end users.Despite posting growth that eclipses other chipmakers, Nvidia’s stock has lagged the performance of the benchmark Philadelphia Stock Exchange Semiconductor Index this year. The RTX Superchip will feature a central processing unit that has up to 20 computing cores and a Blackwell-generation graphics processor with 6,144 cores. The two elements will share built-in memory, making them better able to handle large AI models and high-end games.They’ll use Nvidia’s NVLink interface to communicate, bringing a slice of data centre technology to PCs. The chip design will be manufactured by Taiwan Semiconductor Manufacturing Co, using that company’s 3N process technology.Nvidia said it has worked with Microsoft for years to prepare the new devices and ensure software support that will make the use of Arm tech finally take hold in the Windows PC world.Microsoft and Qualcomm have together promoted similar PCs for over a year, though with limited impact. Outside of Apple’s Mac lineup, most PCs use processors made by Intel or AMD. Arm’s advantage over those incumbents is much better power efficiency, but it’s lagged in in software compatibility.New Nvidia-based machinery will be better able to cope with AI models and functionality in commonly used software. For example, Adobe’s Photoshop is being reworked to better respond to AI-based prompts to generate image and video content. The new devices will also boost gaming capabilities, allowing laptops to handle high-end titles, Nvidia said. In general, Nvidia-based PCs will be able to run large AI models securely, giving users easily implementable controls on what data and software are accessed. Such safeguards will speed up the transformation of PCs into personal assistants that do more than respond to user input.Common activities such as searching email or more complex tasks such as for example identifying and then fixing bugs in a website will become much easier, according to Nvidia. The company declined to give performance comparisons to existing and planned devices based on competitor technology. That information will be offered up when the new machines are ready to go on sale, Nvidia said.The company does not expect the current component supply constraints in the chip industry to impact availability. BLOOMBERG</div></div>

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Nvidia is entering the Windows PC market with its new RTX Spark Superchip, developed in collaboration with MediaTek and Microsoft. Debuting this fall on devices from Dell and Lenovo, the chip combines CPU and GPU capabilities to enhance AI performance and power efficiency on Arm-based Windows systems. This move aims to challenge Intel and AMD's dominance while leveraging Nvidia's strength in data center technology to modernize personal computers for the AI era.

- Nvidia is launching its RTX Spark Superchip to compete in the PC market and weaken Intel's dominance, debuting this fall in laptops and desktops from brands like Dell and Lenovo.  
- The chip, developed with MediaTek, combines a microprocessor and graphics processor designed for the AI era, enhancing performance and efficiency in premium devices.  
- Nvidia aims to improve compatibility with AI software and high-end gaming while ensuring secure and efficient operation, adapting its technology to cater to evolving consumer needs.

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Nvidia enters Windows laptop market, taking on Intel and AMD