Easyhome New Retail Group Corporation Limited, together with its subsidiaries, operates and manages chain stores in China. It operates in five segments: Leasing and Franchising Business; Decoration; Merchandise Sales; Financial; and Other. The company offers home furnishing store operation, leasing, management, and franchising services; home decoration services, such as personalized customization, mansion design, whole decoration packages, and partial renovation, etc.; financing, guarantee, and factoring services; AI design tools; digital solutions and precision marketing services, including live broadcasting, studio photography, and AIGC for home furnishing merchants; and other services. It also sells home building products; decoration and department store supplies; and electronic products, such as smart wearable devices, phones, robots, operating systems, and life service platforms, as well as engages in investment management, property leasing, small loan, software technology development, and wholesale and retail activities.