Elife Holdings Limited, an investment holding company, engages in the supply chain business for branded goods and consumer products in Hong Kong and the People’s Republic of China. It operates through the Supply Chain Business; Daily Cleaning, Anti-Epidemic and Other Consumable Products Business; and Licensed Branded Consumer Goods segments. The company offers brand digitization services comprising brand building, brand management, brand promotion, and brand supply chain services, as well as digital intelligent marketing plans. It is also involved in the formula, package design, brand building, marketing, sale, and trading of daily cleaning, anti-epidemic, and other consumable products under the E’ANSN brand name; trading and online sale of licensed branded consumer goods, such as watches and ladies’ handbags through direct export sales, e-commerce apps, and live video streaming television channels; and sale and marketing of personal healthcare and protective products, including medical diagnostic test kits for testing COVID-19, and surgical and nitrile gloves.