The Sincere Company, Limited, together with its subsidiaries, operates a chain of department stores in Hong Kong, the United Kingdom, the Americas, and internationally. The company operates various department stores, which offers mean, ladies, children wear, shoes, accessories, handbags, outerwear and sportswear, cosmetics, electrical and households, bedding and bath, and travel merchandises. It is also involved in the property investment, sub-leasing of properties, and property holding and securities trading activities; provision of general and life insurance products; and investment, finance, and management services. The company was founded in 1900 and is based in Central, Hong Kong.