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PROSPER FUTURE
01259.HK
Prosperous Future Holdings Limited, an investment holding company, engages in selling of frozen food and beverage products in Hong Kong and internationally. It operates through Food and Beverage, Financial Business, and Properties Holding segments. The company also offers professional services, such as fund setup and administration, consultancy and co-ordination, corporate and accounting services, data analysis, advising on securities and asset management, securities investments, and money lending services, as well as dealing in securities and futures contracts services; and credit card services to individuals and corporations. It also engages in properties redevelopment and holding activities.
187.24 B
01259.HKMarket value -Rank by Market Cap -/-

Financial Score

05/12/2025 Update
D
Personal Care ProductsIndustry
Industry Ranking20/20
Industry medianC
Industry averageC
Score Analysis
Peer Comparison
  • Criteria
    Rating
  • Profit ScoreD
    • ROE-8.54%D
    • Profit Margin-10.41%D
    • Gross Margin26.18%C
  • Growth ScoreC
    • Revenue YoY-1.48%D
    • Net Profit YoY-13.16%D
    • Total Assets YoY231.03%A
    • Net Assets YoY14.17%A
  • Cash ScoreD
    • Cash Flow Margin-961.08%E
    • OCF YoY-1.48%D
  • Operating ScoreD
    • Turnover0.32D
  • Debt ScoreD
    • Gearing Ratio72.46%D

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Institutional View & Shareholder

Analyst Ratings

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    News
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    Morning Trend | PROSPER FUTURE (1259.HK) Price Volatility Intensifies, Short-term Opportunity Game Upgraded?

    PROSPER FUTURE (1259.HK) experienced significant fluctuations during intraday trading on November 19, with buying and selling sentiment continuing to change dramatically. The social circle has a considerable focus on the "oversold rebound" window, but due to the lack of major news disclosures from the company, the overall situation is event-driven. On the market level, the short-term rise in intraday trading did not receive sustained volume support, and after briefly facing resistance at high levels, it encountered significant selling pressure and fell back. The industry lacks medium to long-term continuous buying points, and the funding sentiment is becoming more cautious, with investors hesitant to blindly hold onto high-priced stocks. The right-side trading atmosphere is strong, but the market lacks a core main line, with intraday trading fluctuations based on immediate funding sentiment. Industry discussions repeatedly remind of the risks of speculation, and the lower support of the Bollinger Bands has become the focal point of short-term bullish and bearish contention. If the market further breaks through key technical support levels or encounters negative external market factors, the volatility may suddenly increase, raising concerns about a pullback. Technical analysts suggest focusing on observation and signal verification, and not to hold heavy positions against the trend. The switching between bullish and bearish positions is rapid during the day, with the suddenness of events becoming the biggest variable in the market. It is recommended to pay attention to the effectiveness of low-level support and intraday volume anomalies, while reserving stop-loss space to manage extreme market risks

    Technical Forecast·
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    Technical Forecast·
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    PROSPER FUTURE: Richard Yu Zhengqian will be appointed as an executive director

    According to the Zhitong Finance APP, PROSPER FUTURE announced that the board of directors has resolved to dissolve and relieve the company's executive committee and investment and credit committee, effective from August 28, 2025. The board also announced the following changes, effective from September 8, 2025: (1) Mr. Chen Kaidi will resign as executive director and chief financial officer and will no longer serve as an authorized representative; and (2) Mr. Yu Zhengqian will be appointed as executive director, chief financial officer, and authorized representative

    Zhitong·
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    Zhitong·
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    PROSPER FUTURE released its interim results, with a loss attributable to shareholders of HKD 29.932 million, an increase of 1.42% year-on-year

    According to the Zhitong Finance APP, PROSPER FUTURE released its interim results for the six months ending June 30, 2025, with group revenue of HKD 264 million, a year-on-year increase of 4.73%; the loss attributable to shareholders was HKD 29.932 million, a year-on-year increase of 1.42%; the loss per share was HKD 0.0136

    Zhitong·
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    Zhitong·
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    PROSPER FUTURE released its 2024 annual performance, with a loss attributable to shareholders of HKD 53.728 million, an increase of 38.7% year-on-year

    PROSPER FUTURE released its 2024 annual performance, with a loss attributable to shareholders of HKD 53.728 million, an increase of 38.7% year-on-year. Revenue from continuing operations was HKD 508 million, a decrease of 1.7% year-on-year. The basic loss per share was HKD 0.0242. During the reporting period, the gross profit margin increased by approximately 2.9% to about 25.7% compared to last year, mainly due to the increase in the gross profit margin of financial services provided

    Zhitong·
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    Zhitong·
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    PROSPER FUTURE issued a profit warning, expecting a net loss after tax of approximately HKD 48 million to HKD 54 million in 2024

    PROSPER FUTURE expects a post-tax net loss of approximately HKD 48 million to 54 million in 2024, an increase from the loss of about HKD 34.5 million in 2023. The loss is mainly attributed to a fair value loss of approximately HKD 9.7 million on investment properties, as well as rising labor costs due to the expansion of lending and credit card businesses

    Zhitong·
    HK
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    Zhitong·
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