- Huachuang Securities reports that the domestic tourism market during the 2025 May Day holiday saw increases in both volume and price, surpassing 2019 levels in visitor numbers and total spending.
- Key growth drivers include market penetration in lower-tier cities, innovative cultural tourism, and favorable inbound and outbound policies, with significant increases in hotel and airline bookings.
- The report highlights a stable recovery in demand, with a notable rise in cross-city travel and cultural tourism activities, contributing to a broader economic revival.
