Huaxi Securities: Beauty industry 618 ends smoothly, pay attention to the changes in platform and brand landscape
Zhitong·- Huaxi Securities reports that the total GMV for beauty products during the 618 shopping festival across four major e-commerce platforms reached 600-700 billion yuan, with a year-on-year growth of over 10%. - Taobao maintained the largest market share at 41.3%, followed by Douyin at 35.7%, JD at 14.8%, and Kuaishou at 8.2%. - The report suggests focusing on domestic brands with strong competitive advantages as the market landscape continues to evolve.