Sony Unveils $31,000 Bravia TV Ahead Of TCL Joint Venture
GuruFocus·- Sony Group Corp. is launching new premium TVs, the Bravia 9 II and Bravia 7 II, priced at $3,600 and $1,600, respectively, with shipments starting in June. - The company is also introducing the Bravia Theater Trio, a $2,200 surround sound system, as it prepares for a joint venture with TCL Electronics in April 2027, which will integrate its TV business. - Investors are examining whether Sony can maintain its reputation for quality in picture processing and sound technology after the transition to the new entity.