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Haier Smart Home
600690.SH
Haier Smart Home Co., Ltd. engages in the research, development, production, and sales of smart home appliances. The company provides refrigerators/freezers, washing machines, dryer, air conditioners, water heaters, laundry equipment, kitchen and small appliances, and smart home solutions. It offers logistics services, gold-plated products, fluorine-free refrigerators, mould and process equipment, dishwashers and gas stoves, communications and network engineering technology, and industrial design and prototype production services; distribution of household appliance business; manufacture and sale of plastic parts, precise plastics, plastic powder and sheet, coatings, assembly and sales of plastics and electronics products; wholesale and retail of medical equipment; and develops and sells software and information product.
1.640 T
600690.SHMarket value -Rank by Market Cap -/-

Financial Score

05/12/2025 Update
B
Household AppliancesIndustry
Industry Ranking2/53
Industry medianC
Industry averageB
Score Analysis
Peer Comparison
  • Criteria
    Rating
  • Profit ScoreB
    • ROE18.32%A
    • Profit Margin6.82%B
    • Gross Margin28.48%C
  • Growth ScoreB
    • Revenue YoY6.55%C
    • Net Profit YoY12.73%C
    • Total Assets YoY13.81%B
    • Net Assets YoY13.10%B
  • Cash ScoreB
    • Cash Flow Margin1465.40%B
    • OCF YoY6.55%C
  • Operating ScoreA
    • Turnover1.12A
  • Debt ScoreD
    • Gearing Ratio56.48%D

Valuation analysis

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Institutional View & Shareholder

Analyst Ratings

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    News
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    Morning Trend | Haier Smart Home stabilizes and strengthens, will intraday funds dare to chase?

    Haier Smart Home (6690.HK) has recently stabilized and strengthened in the market, maintaining a mild rebound in today's early trading session. Technical indicators and intraday capital flow dynamics are attracting significant market attention. Technically, since rebounding from this year's low, Haier Smart Home's stock price has broken through multiple medium and short-term moving averages. The daily KDJ is showing signs of high-level fatigue, but the bullish trend remains intact, and the MACD red bars are steadily increasing, indicating a strong short-term bullish atmosphere. Intraday data shows that large capital is continuously flowing back, with clear signs of bullish funds willing to chase higher prices, indicating a shift in the main trading style towards an aggressive approach. The combined logic of home appliances and smart manufacturing within the sector continues to gain momentum, attracting participation from some speculative funds. On the fundamental side, Haier Smart Home is accelerating its global layout and the expansion of emerging businesses, coupled with favorable policies and improved expectations for mid-term performance, which enhances price support. It is important to note that Haier Smart Home currently has a large market capitalization, requiring high control over rhythm, and caution is needed to avoid the risk of capital withdrawal due to high-level divergences. Key support levels are seen at the 5-day and 10-day moving averages; if it can continue to gain volume support and stabilize technical support, there may still be opportunities for short-term gains. However, if volume shrinks or the sector experiences an overall pullback, caution should be exercised regarding the risk of retracement. It is recommended to pay attention to the movements of large orders and sector sentiment, flexibly follow the main rhythm, and implement strict stop-loss measures to respond to sudden fluctuations

    Technical Forecast·
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    Technical Forecast·
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    Citic Securities Sticks to Their Buy Rating for Haier Smart Home Co., Ltd. Class H (6690)

    Citic Securities has reaffirmed a Buy rating for Haier Smart Home Co., Ltd. Class H (6690) as of November 7, setting a price target of HK$31.00, while the stock closed at HK$25.82. The analyst consensus for the company is Strong Buy, with a target consensus of HK$34.89, indicating a potential upside of 35.13%. Goldman Sachs also maintains a Buy rating with a price target of HK$32.00.

    Tip Ranks·
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    UOB Kay Hian Sticks to Its Buy Rating for Haier Smart Home Co., Ltd. Class H (6690)

    UOB Kay Hian has reaffirmed its Buy rating for Haier Smart Home Co., Ltd. Class H (6690), setting a price target of HK$39.40, while the stock closed at HK$25.06. The analyst consensus indicates a Strong Buy with an average price target of HK$34.89, suggesting a 39.23% upside. Additionally, CMB International Securities also maintains a Buy rating with a price target of HK$29.05.

    Tip Ranks·
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    Haier Smart Home Co., Ltd. Class H (6690) Gets a Buy from CMB International Securities

    Haier Smart Home Co., Ltd. Class H (6690) has received a Buy rating from CMB International Securities. Analyst Woo, who covers the Consumer Cyclical sector, has a 51.20% success rate and an average return of 2.1% on his recommendations. The stock has a consensus rating of Strong Buy with a price target of HK$34.42, indicating a potential upside of 35.51%. Additionally, TR | OpenAI – 4o has also reiterated a Buy rating with a price target of HK$28.00.

    Tip Ranks·
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    Huatai Securities: Haier Smart Home's profitability is expected to continue to improve, target price raised to 33.09 yuan

    Huatai Securities released a research report, predicting that Haier Smart Home's revenue will reach RMB 77.56 billion in the third quarter of 2025, a year-on-year increase of 9.5%; net profit attributable to the parent company will be RMB 5.34 billion, a year-on-year increase of 12.7%. The revenue and net profit for the first three quarters both reached historical highs, at RMB 234.05 billion and RMB 17.37 billion, respectively. Huatai Securities has raised its forecast for net profit attributable to the parent company for 2025 to 2027 and adjusted the target price for Hong Kong stocks from HKD 31.95 to HKD 33.09, maintaining a "Buy" rating

    AASTOCKS·
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    AASTOCKS·
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