- According to Guosheng Securities, search volume for "outdoor ski resorts" has surged nearly 900% since mid-October, indicating a growing interest in winter tourism as the Q4 snow season begins.
- The report highlights that the ice and snow economy is projected to exceed 1 trillion yuan, with government policies expected to stimulate growth, including a significant increase in visitor numbers to ski resorts.
- Additionally, the upcoming spring and autumn breaks in schools, combined with various discounts from tourist attractions, are anticipated to boost travel during the traditionally slow season.
