Mastercard | Small Business, Big Change: How Are Women Small Business Owners Going Digital in Their Own Way?
The GO DIGITAL program in Poland, supported by Mastercard, helps women small business owners embrace digital transformation. Instead of costly changes, women are adopting step-by-step digital tools, leading to time savings, increased customers, and enhanced security. The program has reached over 330,000 women, with 2,500 receiving direct support. Participants have improved digital skills, reduced costs, and increased customer engagement. The initiative fosters a supportive community, empowering women to view digitalization as accessible and beneficial for their businesses.