New York City Council announces probe into prediction market platforms’ marketing strategies
CNBC·- The New York City Council is investigating marketing practices by prediction market platforms including Polymarket, Kalshi, Coinbase, and Gemini Titan. - Council Speaker Julie Menin stated that the inquiry examines allegations of false and deceptive marketing campaigns that aggressively entice consumers to wager. - The investigation aims to determine if legislation or policy changes are necessary to protect consumers, with a council hearing planned.