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Harley Davidson
HOG.US
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.
4.415 B
HOG.USMarket value -Rank by Market Cap -/-

Financial Score

05/12/2025 Update
C
Motorcycle ManufacturersIndustry
Industry Ranking1/15
Industry medianD
Industry averageD
Score Analysis
Peer Comparison
  • Criteria
    Rating
  • Profit ScoreB
    • ROE14.31%B
    • Profit Margin10.74%B
    • Gross Margin52.50%B
  • Growth ScoreD
    • Revenue YoY-15.99%E
    • Net Profit YoY-16.20%D
    • Total Assets YoY-18.89%E
    • Net Assets YoY3.98%C
  • Cash ScoreC
    • Cash Flow Margin930.79%B
    • OCF YoY-15.99%E
  • Operating ScoreC
    • Turnover0.4C
  • Debt ScoreD
    • Gearing Ratio66.30%D

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Institutional View & Shareholder

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    News
    View More

    Harley-Davidson Inc. Stock Falls Thursday, Underperforms Market

    Harley-Davidson Inc. shares fell 2.87% to $23.73 on Thursday, underperforming the market. This decline ended a two-day winning streak, with the stock closing 30.39% below its 52-week high of $34.09. Trading volume was 2.5 million, surpassing the 50-day average of 1.8 million. The S&P 500 rose 0.11%, while the Dow Jones fell 0.07%.

    Dow Jones·
    US
    HOG
    -2.87%
    Dow Jones·
    US
    HOG
    -2.87%

    Harley-Davidson Financial Services Announces Full Redemption of 6.50% Notes

    Harley-Davidson Financial Services announced the full redemption of its outstanding 6.50% medium-term notes. This announcement was originally published by Harley-Davidson Inc. via PR Newswire on December 2, 2025. The information is provided by Public Technologies using AI and is for informational purposes only.

    Reuters·
    US
    HOG
    -2.87%
    Reuters·
    US
    HOG
    -2.87%

    Harley-Davidson Inc. Stock Falls Monday, Underperforms Market

    Harley-Davidson Inc.'s stock fell 1.27% to $24.18 on Monday, underperforming the market as the S&P 500 and Dow Jones also declined. This drop ended a five-day winning streak, with the stock closing 29.65% below its 52-week high. Trading volume was higher than the 50-day average.

    Dow Jones·
    US
    HOG
    -2.87%
    Dow Jones·
    US
    HOG
    -2.87%

    The Bull Case For Harley-Davidson (HOG) Could Change Following Strong Q3 Results and Dividend Affirmation

    Harley-Davidson affirmed a US$0.18 per share dividend for Q4, payable on December 22, following strong Q3 earnings that exceeded analyst expectations. This highlights financial stability and shareholder focus. Despite positive earnings, challenges remain with weak global motorcycle sales and shifting demographics. Harley-Davidson's new 2026 models aim to revitalize demand. Revenue is projected to decline annually by 4.4% to $3.9 billion by 2028, with earnings increasing to $390.5 million. Fair value estimates vary widely, reflecting diverse investor perspectives on the company's future.

    Simplywall·
    US
    HOG
    -2.87%
    Simplywall·
    US
    HOG
    -2.87%

    Is Harley-Davidson Fairly Priced After This Week’s 6% Share Price Rise?

    Harley-Davidson's stock has risen 6.3% this week but is still down 17.1% year-to-date. The company is making strategic investments in electric bikes and global expansion. A Discounted Cash Flow (DCF) analysis values the stock at $22.31 per share, suggesting it is slightly overvalued. The Price-to-Earnings (PE) ratio is 5.8x, below the industry average, indicating it is slightly undervalued. Overall, the stock appears fairly priced.

    Simplywall·
    US
    HOG
    -2.87%
    Simplywall·
    US
    HOG
    -2.87%
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