WK Kellogg Co operates as a food company in the United States, Canada, Mexico, and the Caribbean. The company manufactures, markets, and distributes ready-to-eat cereal products primarily under the Frosted Flakes, Special K, Froot Loops, Raisin Bran, Frosted Mini-Wheats, Kashi, Corn Flakes, and Apple Jacks brand names. It serves supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, drug stores, gasoline stations, value stores, online channels, and other retail food outlets through its own sales forces, broker, and distributor arrangements. The company was formerly known as North America Cereal Co.