Eastroc: Challenging Red Bull and Monster, how does the domestic 'life-sustaining water' become the king of counterattack?

In the article "Monster: How Did the 'Monster' Achieve 100-Fold Growth in 20 Years by Tearing Apart Red Bull?", we discussed how Monster "defeated" Red Bull and achieved the miracle of 100-fold growth over 20 years. Domestically, there is also a formidable player in the energy drink sector that has carved out a path of rapid growth during years of sluggish traditional consumption. Since its listing in 2021, this company's revenue has grown at a compound annual growth rate of over 30%, with profit growth exceeding 40%, making it the fastest-growing dark horse among soft drink companies on the A-share and H-share markets. This company is Eastroc Beverage (hereinafter referred to as Eastroc). So what exactly did Eastroc do to achieve its rise from a regional brand to the number one nationwide? This time, Dolphin Research will take you through a detailed analysis of this company, exploring its business model & strategy, future growth potential, and valuation from three dimensions to provide some insights for investors. This article, as the first part, focuses on discussing Eastroc's business model & strategy. Let's dive into the main text below: