Walmart-backed PhonePe winds down its Pincode app in yet another e-commerce step back
PhonePe, backed by Walmart, is shutting down its Pincode e-commerce app to focus on B2B services for offline merchants. The app, launched in April 2023, struggled in India's crowded market. PhonePe aims to enhance operational efficiency for small retailers and is preparing for a public listing in India. The shift aligns with PhonePe's strategy to grow beyond its payments app dominance.