$Apple(AAPL.US)
Context: The market sentiment surrounding Apple stock remains strong as the stock continues to power up, almost challenging the resistance of 335.50 which was last touched on 14 September 2026.
According to the Counterpoint Research report for the second quarter of 2026, the shipment of global smartphones dropped 7% yoy due to higher costs and prices but developed markets showed more resilience. Shipments in North America in fact increased by 6%.
Apple’s market share for Q2 was a record 21%, an increase of 13% yoy as it maintained its prices. For the first half of 2026, it lost to Samsung for global market share by a whisker of less than 1%.
My Trade: Continue to hold but won’t be adding at this price as there is a risk it is close to overbought levels.
Takeaway: H1 shipment numbers were great. Apple stock looks bullish but it remains to be seen if it can break the resistance of 335.50.
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