<p>（第一财经）12 月 19 日——尽管中国房地产行业持续低迷，一些房地产开发商已经开始在其运营中应用人工智能，AI 技术正越来越多地惠及业务的每一个环节，从土地投资到售后服务。</p>
<p>AI 的采用反映了开发商在艰难市场环境中寻找新增长动力和提高效率的努力。行业内部人士在最近的房地产 AI 论坛上对第一财经表示，AI 的垂直应用已经渗透到核心业务流程中，并接近临界点。</p>
<p>在论坛上，几家领先开发商的技术负责人表示，AI 已被应用于投资分析、土地收购、客户调研、产品设计、施工、营销和客户服务。他们表示，房地产行业的垂直 AI 应用现在正处于快速扩张的边缘。</p>
<p>“我们的一项项目在今年推出之前就使用了 AI 技术，精准筛选目标客户并开展营销活动，” 一家中国前五大开发商的高管在论坛上表示。“通过这种方式，约 1700 个单位被售出，销售增长非常明显。” 该高管补充说，鉴于 AI 驱动的营销所产生的明显价值，公司愿意继续在此类技术上进行大量投资。</p>
<p>绿城中国数字建筑中心总经理卜胜东表示，公司各业务单元渴望使用 AI 工具。绿城已经推出了智能可穿戴员工徽章、AI 驱动的营销系统和基于 AI 的绘图云平台等应用，并可能在明年大幅增加对 AI 辅助设计的投资。</p>
<p>越秀地产数字智能发展中心助理总经理郑毅表示，公司员工共同开发了超过 2500 个 AI 助手。越秀还成立了专门的项目团队，以在营销、施工、商业运营、物业管理和办公职能等领域实施 AI 应用。</p>
<p>“随着垂直 AI 应用的快速扩展，房地产开发商的组织结构和运营模式将发生重大变化，” 一家位于华东的开发商的资深资产管理专业人士对第一财经表示。该人士表示，消费者的购房决策、价格谈判、装修选择和资产保值策略也可能会受到 AI 的重塑。</p>
<p>二手房市场预计也将出现更大的差异化。该人士补充说，无法进行智能升级的老旧物业可能面临更快的贬值，并更快被淘汰。</p>
<p>房地产是一个与更广泛经济和人们生计紧密相关的大型行业，从规划设计到开发、施工、营销和社区服务的每一个环节都具有智能升级的巨大潜力，上海人工智能产业协会秘书长钟俊豪表示。</p>
<p>在某些特定场景中，AI 的表现已经足以部分替代现有的专业角色，钟说。“这不是危言耸听，而是对技术进步带来的生产力飞跃的现实反映，” 他补充道。</p>
<p>编辑：唐诗华，艾米·莱恩</p>

绿城中国

越秀地产

<p>中国房地产开发商在持续的市场低迷中越来越多地采用人工智能技术来推动增长和提高效率。人工智能正在应用于各个业务阶段，包括投资分析、市场营销和客户服务。这一转变预计将改变房地产行业的组织结构和消费者行为。像绿城中国和越秀地产这样的开发商正在率先使用人工智能驱动的工具和应用，标志着行业向智能升级的重要转变</p>

<p>(Yicai) Dec. 19 -- Despite the prolonged downturn in China’s property sector, some real estate developers have begun applying artificial intelligence across their operations, with AI technologies increasingly benefiting every stage of the business, from land investment to after-sales services.</p>
<div class="lb-trans"><p>（第一财经）12 月 19 日——尽管中国房地产行业持续低迷，一些房地产开发商已经开始在其运营中应用人工智能，AI 技术正越来越多地惠及业务的每一个环节，从土地投资到售后服务。</p>
</div><p>The adoption of AI reflects developers’ efforts to find new growth drivers and improve efficiency amid challenging market conditions. Industry insiders said to Yicai at a recent real estate AI forum that AI’s vertical applications are already penetrating core business processes and are approaching a tipping point.</p>
<div class="lb-trans"><p>AI 的采用反映了开发商在艰难市场环境中寻找新增长动力和提高效率的努力。行业内部人士在最近的房地产 AI 论坛上对第一财经表示，AI 的垂直应用已经渗透到核心业务流程中，并接近临界点。</p>
</div><p>At the forum, technology heads from several leading developers said AI has been deployed in investment analysis, land acquisition, customer research, product design, construction, marketing, and customer services. Vertical AI applications in the property sector are now on the verge of rapid expansion, they said.</p>
<div class="lb-trans"><p>在论坛上，几家领先开发商的技术负责人表示，AI 已被应用于投资分析、土地收购、客户调研、产品设计、施工、营销和客户服务。他们表示，房地产行业的垂直 AI 应用现在正处于快速扩张的边缘。</p>
</div><p>“One of our projects used AI technology before its launch this year to precisely screen target customers and carry out marketing activities,” a senior executive from a top five Chinese developer said at the forum. “Through this approach, about 1,700 units were sold, and the boost to sales was very evident.” The executive added that given the clear value generated by AI-driven marketing, the company is willing to continue investing heavily in such technologies.</p>
<div class="lb-trans"><p>“我们的一项项目在今年推出之前就使用了 AI 技术，精准筛选目标客户并开展营销活动，” 一家中国前五大开发商的高管在论坛上表示。“通过这种方式，约 1700 个单位被售出，销售增长非常明显。” 该高管补充说，鉴于 AI 驱动的营销所产生的明显价值，公司愿意继续在此类技术上进行大量投资。</p>
</div><p>Bu Shengdong, general manager of the digital construction center at Greentown China, said the company’s business units are eager to use AI tools. Greentown has already rolled out applications such as smart wearable badges for staff, AI-powered marketing systems, and an AI-based drawing cloud platform, and may significantly increase investment in AI-assisted design next year.</p>
<div class="lb-trans"><p>绿城中国数字建筑中心总经理卜胜东表示，公司各业务单元渴望使用 AI 工具。绿城已经推出了智能可穿戴员工徽章、AI 驱动的营销系统和基于 AI 的绘图云平台等应用，并可能在明年大幅增加对 AI 辅助设计的投资。</p>
</div><p>Zheng Yi, assistant general manager of the digital intelligence development center at Yuexiu Property, said employees at the company have jointly developed more than 2,500 AI assistants. Yuexiu has also set up dedicated project teams to implement AI applications across marketing, construction, commercial operations, property management, and office functions.</p>
<div class="lb-trans"><p>越秀地产数字智能发展中心助理总经理郑毅表示，公司员工共同开发了超过 2500 个 AI 助手。越秀还成立了专门的项目团队，以在营销、施工、商业运营、物业管理和办公职能等领域实施 AI 应用。</p>
</div><p>“With the rapid expansion of vertical AI applications, real estate developers’ organizational structures and operating models will undergo major changes,” a senior asset management professional at an East China-based developer told Yicai. Consumers’ home-buying decisions, price negotiations, renovation choices, and asset preservation strategies are also likely to be reshaped by AI, the person said.</p>
<div class="lb-trans"><p>“随着垂直 AI 应用的快速扩展，房地产开发商的组织结构和运营模式将发生重大变化，” 一家位于华东的开发商的资深资产管理专业人士对第一财经表示。该人士表示，消费者的购房决策、价格谈判、装修选择和资产保值策略也可能会受到 AI 的重塑。</p>
</div><p>The second-hand housing market is expected to see greater differentiation as well. Older properties that cannot undergo intelligent upgrades may face faster depreciation and be phased out more quickly, the person added.</p>
<div class="lb-trans"><p>二手房市场预计也将出现更大的差异化。该人士补充说，无法进行智能升级的老旧物业可能面临更快的贬值，并更快被淘汰。</p>
</div><p>Real estate is a massive industry closely tied to the broader economy and people’s livelihoods, and every link from planning and design to development, construction, marketing, and community services holds significant potential for intelligent upgrading, said Zhong Junhao, secretary-general of the Shanghai AI Industry Association.</p>
<div class="lb-trans"><p>房地产是一个与更广泛经济和人们生计紧密相关的大型行业，从规划设计到开发、施工、营销和社区服务的每一个环节都具有智能升级的巨大潜力，上海人工智能产业协会秘书长钟俊豪表示。</p>
</div><p>In certain specific scenarios, AI performance is already sufficient to partially replace existing professional roles, Zhong said. “This is not alarmist rhetoric, but a realistic reflection of the productivity leap brought about by technological progress,” he added.</p>
<div class="lb-trans"><p>在某些特定场景中，AI 的表现已经足以部分替代现有的专业角色，钟说。“这不是危言耸听，而是对技术进步带来的生产力飞跃的现实反映，” 他补充道。</p>
</div><p>Editors: Tang Shihua, Emmi Laine</p>
<div class="lb-trans"><p>编辑：唐诗华，艾米·莱恩</p>
</div>

中国房地产开发商正在部署人工智能，寻找新的增长引擎