<p><strong>阿联酋迪拜：</strong> Ziina，阿联酋领先的本土消费和商业支付平台，今天宣布推出 Ziina Violet，这是一项新的生活方式会员服务，汇集了阿联酋最受欢迎品牌的日常福利，并在全球消费中引入零货币费用。Violet 标志着 Ziina 从支付平台向统一的日常生活伴侣的演变，旨在服务于该国日益增长的数字原住民人口。</p>
<p>Ziina Violet 围绕塑造阿联酋生活的习惯设计，通过与人们的饮食、购物、通勤、锻炼和生活方式自然契合的福利，提供实用的、持续的价值。会员可以从包括 SALT、Ounass、ClassPass、Deliveroo、CAFU、Yango Group、Bateel El’an、Washmen、Letswork、Bake My Day 和 NordVPN 等值得信赖的合作伙伴那里获得精心策划的高频福利。</p>
<p>Violet 的一大亮点是 Ziina 卡在任何货币消费时均无货币费用，无论是在线购物还是出国旅行。对于阿联酋居民来说，外汇加价可能会显著抬高国际购买价格。Violet 消除了这些隐性成本，使会员能够以真实汇率进行全球支付，避免不必要的费用。会员还将获得专属支持和由 Visa 提供的 Ziina 卡独特 Violet 设计。</p>
<p>会员费用为每月 100 阿联酋迪拉姆，通过福利、储蓄和合作伙伴优惠提供超过 850 阿联酋迪拉姆的每月价值。</p>
<p>Violet 进入了一个生活方式福利和忠诚度计划普遍存在但往往支离破碎、通用或难以追踪的市场。这与阿联酋年轻、高度数字化的人口行为形成鲜明对比，数据显示该国的中位年龄为 32.8 岁，67% 的消费者在最近的购买中使用了手机。根据 Visa 的数据，阿联酋的忠诚度市场在 2025 年估值为 4.908 亿美元，预计到 2029 年将达到 8.176 亿美元，反映出对价值的强烈需求，但也对缺乏日常相关性或简单兑换体验的项目感到明显疲惫。</p>
<p>Ziina 的联合创始人兼首席执行官 Faisal Toukan 表示：“Ziina Violet 将阿联酋最受喜爱的品牌汇聚成一个美丽简单的体验。第一次，您的日常生活——如何移动、购物、饮食和旅行——变得毫不费力。我们在 Ziina 的愿景一直是消除金钱的摩擦，并为人们带来魔力。Violet 是这一愿景的下一个篇章：一个会员，一个卡片，一个统一的生态系统，提升阿联酋的日常生活。这就是金融服务本应带来的体验。”</p>
<p>ClassPass Corporate - UK 的副总裁 Cate Donovan 评论道：“ClassPass 使人们能够探索社区中最佳的健身和健康体验。Ziina Violet 通过提供一个美丽简单的方式来访问日常福利，补充了这一使命。通过将我们的工作室、SPA 和健康空间网络与 Violet 的统一会员结合起来，我们帮助会员保持活跃，同时在最重要的时刻解锁有意义的价值。”</p>
<p>Ziina Violet 现在对所有阿联酋的 Ziina 用户开放。Ziina 将继续随着时间的推移扩展体验，增加新的功能和合作伙伴。<strong>ziina.com</strong></p>
<p>编辑注释</p>
<p><strong>关于 Ziina</strong></p>
<p>Ziina 是一家总部位于阿联酋的持牌金融科技平台，由 Faisal Toukan、Sarah Toukan 和 Talal Toukan 于 2020 年创立。Ziina 为消费者和企业提供快速安全的消费、接收和管理资金的方式。其使命是为阿拉伯世界的每个人提供财务自由。</p>
<p>Ziina 将获奖设计与支持日常财务需求的产品相结合，包括即时转账、可定制的支付链接、二维码支付、iPhone 和 Android 的 Tap to Pay，以及通过 Apple Pay 和 Google Pay 提供的 Ziina 卡。其精心策划的生活方式会员计划 Ziina Violet，提供来自阿联酋最受欢迎品牌的福利，并在全球消费中享受 Ziina 卡的零货币费用。</p>
<p>Ziina 获得阿联酋中央银行的许可，致力于透明度，提供无启动费用或隐性收费的服务。凭借用户友好的界面和不断增长的生态系统，Ziina 成为阿联酋超过 260,000 家企业和消费者的可信金融伙伴。更多信息请访问 <strong>ziina.com</strong>。</p>
<p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
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<p>本新闻稿仅供信息参考。内容不提供税务、法律或投资建议，也不对任何特定证券、投资组合或投资策略的适用性、价值或盈利能力发表意见。本网站及我们的附属机构对内容中的任何错误或不准确之处，或因您依赖该内容而采取的任何行动不承担责任。您明确同意您对本文中信息的使用风险自负。</p>
<p>在适用法律允许的最大范围内，本网站、其母公司、子公司、附属机构及各自的股东、董事、高管、员工、代理、广告商、内容提供者和许可方对您不承担任何直接、间接、后果性、特殊、附带、惩罚性或示范性损害赔偿，包括但不限于利润损失、储蓄损失和收入损失，无论是基于过失、侵权、合同或任何其他责任理论，即使各方已被告知可能性或可能预见到任何此类损害。</p>

<p>Ziina，阿联酋领先的支付平台，推出了 Ziina Violet，这是一项生活方式会员服务，提供来自热门品牌的优惠以及全球消费零货币费用。该会员服务每月定价为 100 AED，通过各种合作伙伴优惠提供超过 850 AED 的月度价值。Ziina Violet 旨在简化阿联酋数字原住民的日常金融体验，满足对相关且易于使用的忠诚度计划的需求。该服务现已向所有阿联酋的 Ziina 用户开放，并计划未来扩展</p>

<p><strong>Dubai, UAE:</strong> Ziina, the UAE’s leading homegrown consumer and business payments platform, today announced the launch of Ziina Violet, a new lifestyle membership that brings together everyday benefits from the UAE’s most loved brands and introduces zero currency fees on global spending. Violet marks Ziina’s evolution from a payments platform into a unified daily lifestyle companion for the country’s growing digitally native population.</p>
<div class="lb-trans"><p><strong>阿联酋迪拜：</strong> Ziina，阿联酋领先的本土消费和商业支付平台，今天宣布推出 Ziina Violet，这是一项新的生活方式会员服务，汇集了阿联酋最受欢迎品牌的日常福利，并在全球消费中引入零货币费用。Violet 标志着 Ziina 从支付平台向统一的日常生活伴侣的演变，旨在服务于该国日益增长的数字原住民人口。</p>
</div><p>Designed around the habits that shape life in the UAE, Ziina Violet provides practical, recurring value through benefits that fit naturally into how people already eat, shop, commute, exercise and live. Members receive curated, high-frequency benefits from trusted partners including SALT, Ounass, ClassPass, Deliveroo, CAFU, Yango Group, Bateel El’an, Washmen, Letswork, Bake My Day and NordVPN.</p>
<div class="lb-trans"><p>Ziina Violet 围绕塑造阿联酋生活的习惯设计，通过与人们的饮食、购物、通勤、锻炼和生活方式自然契合的福利，提供实用的、持续的价值。会员可以从包括 SALT、Ounass、ClassPass、Deliveroo、CAFU、Yango Group、Bateel El’an、Washmen、Letswork、Bake My Day 和 NordVPN 等值得信赖的合作伙伴那里获得精心策划的高频福利。</p>
</div><p>A standout feature of Violet is zero currency fees on Ziina Card spending in any currency, whether shopping online or travelling abroad. For UAE residents, foreign exchange markups can significantly inflate international purchases. Violet removes these hidden costs, allowing members to pay globally at the true exchange rate and avoid unnecessary fees. Members also receive dedicated support and an exclusive Violet design for the Ziina Card, powered by Visa.</p>
<div class="lb-trans"><p>Violet 的一大亮点是 Ziina 卡在任何货币消费时均无货币费用，无论是在线购物还是出国旅行。对于阿联酋居民来说，外汇加价可能会显著抬高国际购买价格。Violet 消除了这些隐性成本，使会员能够以真实汇率进行全球支付，避免不必要的费用。会员还将获得专属支持和由 Visa 提供的 Ziina 卡独特 Violet 设计。</p>
</div><p>The membership costs 100 AED per month and delivers over 850 AED in monthly value through benefits, savings and partner offers.</p>
<div class="lb-trans"><p>会员费用为每月 100 阿联酋迪拉姆，通过福利、储蓄和合作伙伴优惠提供超过 850 阿联酋迪拉姆的每月价值。</p>
</div><p>Violet enters a landscape where lifestyle benefits and loyalty programmes are widespread but often fragmented, generic, or difficult to track. This stands in contrast to the behaviour of the UAE’s young, highly digital population where the median age is 32.8, and 67% of consumers used their phone for their most recent purchase, according to Visa. The UAE loyalty market, valued at USD 490.8 million in 2025 and projected to reach USD 817.6 million by 2029, reflects strong demand for value, but also clear fatigue with programs lacking everyday relevance or simple redemption experiences.</p>
<div class="lb-trans"><p>Violet 进入了一个生活方式福利和忠诚度计划普遍存在但往往支离破碎、通用或难以追踪的市场。这与阿联酋年轻、高度数字化的人口行为形成鲜明对比，数据显示该国的中位年龄为 32.8 岁，67% 的消费者在最近的购买中使用了手机。根据 Visa 的数据，阿联酋的忠诚度市场在 2025 年估值为 4.908 亿美元，预计到 2029 年将达到 8.176 亿美元，反映出对价值的强烈需求，但也对缺乏日常相关性或简单兑换体验的项目感到明显疲惫。</p>
</div><p>Faisal Toukan, Co-Founder and CEO of Ziina stated: “Ziina Violet brings together the UAE’s most beloved brands into one beautifully simple experience. For the first time, your everyday life how you move, shop, eat, and travel feels effortless. Our vision at Ziina has always been to remove friction from money and give people magic in return. Violet is the next chapter of that vision: one membership, one card, and one unified ecosystem that elevates daily life across the UAE. This is what financial services should have always felt like.”</p>
<div class="lb-trans"><p>Ziina 的联合创始人兼首席执行官 Faisal Toukan 表示：“Ziina Violet 将阿联酋最受喜爱的品牌汇聚成一个美丽简单的体验。第一次，您的日常生活——如何移动、购物、饮食和旅行——变得毫不费力。我们在 Ziina 的愿景一直是消除金钱的摩擦，并为人们带来魔力。Violet 是这一愿景的下一个篇章：一个会员，一个卡片，一个统一的生态系统，提升阿联酋的日常生活。这就是金融服务本应带来的体验。”</p>
</div><p>Cate Donovan, VP of ClassPass Corporate - UK commented: “ClassPass empowers people to explore the best fitness and wellness experiences in their communities. Ziina Violet complements that mission by offering a beautifully simple way to access daily benefits in one place. By pairing our network of studios, spas, and wellness spaces with Violet’s unified membership, we’re helping members stay active while unlocking meaningful value in the moments that matter most.”</p>
<div class="lb-trans"><p>ClassPass Corporate - UK 的副总裁 Cate Donovan 评论道：“ClassPass 使人们能够探索社区中最佳的健身和健康体验。Ziina Violet 通过提供一个美丽简单的方式来访问日常福利，补充了这一使命。通过将我们的工作室、SPA 和健康空间网络与 Violet 的统一会员结合起来，我们帮助会员保持活跃，同时在最重要的时刻解锁有意义的价值。”</p>
</div><p>Ziina Violet is now available to all Ziina users across the UAE. Ziina will continue expanding the experience with new capabilities and partnerships over time. <strong>ziina.com</strong></p>
<div class="lb-trans"><p>Ziina Violet 现在对所有阿联酋的 Ziina 用户开放。Ziina 将继续随着时间的推移扩展体验，增加新的功能和合作伙伴。<strong>ziina.com</strong></p>
</div><p>Notes to the Editor</p>
<div class="lb-trans"><p>编辑注释</p>
</div><p><strong>About Ziina</strong></p>
<div class="lb-trans"><p><strong>关于 Ziina</strong></p>
</div><p>Ziina is a UAE-based licensed fintech platform founded in 2020 by Faisal Toukan, Sarah Toukan and Talal Toukan. Built for consumers and businesses alike, Ziina provides a fast and secure way to spend, receive, and manage money. Its mission is to enable financial freedom for every person in the Arab World.</p>
<div class="lb-trans"><p>Ziina 是一家总部位于阿联酋的持牌金融科技平台，由 Faisal Toukan、Sarah Toukan 和 Talal Toukan 于 2020 年创立。Ziina 为消费者和企业提供快速安全的消费、接收和管理资金的方式。其使命是为阿拉伯世界的每个人提供财务自由。</p>
</div><p>Ziina combines award-winning design with products that support everyday financial needs, including instant transfers, customizable payment links, QR code payments, Tap to Pay on iPhone and Android, and the Ziina Card available through Apple Pay and Google Pay. Its curated lifestyle membership program, Ziina Violet, offers benefits from the UAE’s most loved brands and zero currency fees on global spends with the Ziina card.</p>
<div class="lb-trans"><p>Ziina 将获奖设计与支持日常财务需求的产品相结合，包括即时转账、可定制的支付链接、二维码支付、iPhone 和 Android 的 Tap to Pay，以及通过 Apple Pay 和 Google Pay 提供的 Ziina 卡。其精心策划的生活方式会员计划 Ziina Violet，提供来自阿联酋最受欢迎品牌的福利，并在全球消费中享受 Ziina 卡的零货币费用。</p>
</div><p>Licensed by the Central Bank of the UAE, Ziina is committed to transparency, offering its services without initiation fees or hidden charges. With its user-friendly interface and growing ecosystem, Ziina serves as a trusted financial partner to over 260,000 businesses and consumers in the UAE. More information at <strong>ziina.com</strong>.</p>
<div class="lb-trans"><p>Ziina 获得阿联酋中央银行的许可，致力于透明度，提供无启动费用或隐性收费的服务。凭借用户友好的界面和不断增长的生态系统，Ziina 成为阿联酋超过 260,000 家企业和消费者的可信金融伙伴。更多信息请访问 <strong>ziina.com</strong>。</p>
</div><p>Send us your press releases to pressrelease.zawya@lseg.com</p>
<div class="lb-trans"><p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
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<div class="lb-trans"><p>免责声明：本新闻稿的内容由外部第三方提供。本网站不对该外部内容负责，也不控制该内容。该内容按 “现状” 和 “可用” 提供，未经过任何编辑。本网站及我们的附属机构不保证本新闻稿中表达的观点或意见的准确性。</p>
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</div>

ZAWYA-PRESSR：ZIINA 推出 Violet，提供来自阿联酋最受欢迎品牌的日常福利