<p>在时尚界，平衡可负担性与时尚感一直是一项挑战。</p>
<p>Target 有时提供既具时尚吸引力又价格合理的服装。快时尚连锁店也做到了这一点，但往往为了价格牺牲了质量和耐用性。</p>
<p>长期担任《Vogue》主编的安娜·温图尔明白，服装必须销售。</p>
<p>“时尚不仅仅是创造力，它还是商业，” Pure Luxy 报道。</p>
<p>像 Marshalls 和 TJMaxx 这样的折扣零售商能够围绕提供寻宝般的时尚折扣建立庞大的追随者群体。购物这些商店没有任何污名，因为它们销售顶级品牌，精明的消费者可以以优良的价格找到这些品牌。</p>
<p>Affordables Apparel 也拥有 Aiden Lanes 品牌，几十年来一直在这条线上游走，但这一切已经结束，因为该连锁店已关闭所有品牌下的门店。</p>
<h2>Affordables Apparel 和 Aiden Lanes 已关闭</h2>
<p>虽然许多零售商以盛大的方式关闭或申请第 11 章或第 7 章破产，但其他商店则悄然退出。这就是 Affordables Apparel 和 Aiden Lanes 的情况，它们在过去几年中悄悄关闭了门店。</p>
<p>在这种情况下，该连锁店仅进行了地方公告，一些地方目录网站甚至显示商店仍在营业。然而，Affordables Apparel 和 Aiden Lanes 网站上的一则帖子明确表明了这两个品牌的命运。</p>
<p>“<strong>我们已永久关闭我们的商店。我们对多年来客户、合作伙伴和社区的支持深表感谢</strong>，” 公司发布的消息称。</p>
<p>此次关闭是在最近尝试重新品牌化许多门店之后发生的。</p>
<p>“随着 2025 年从 Affordables Apparel 到 Aiden Lane 的重新品牌化，该品牌比以往任何时候都更符合其 56 年的使命，即为当地女性带来日常风格——无论她们是为早午餐、办公室打扮，还是提升她们的休闲生活方式，” Charleston Living 报道。</p>
<p><strong>更多零售信息：</strong></p>
<ul>
<li>Costco 看到会员行为发生重大变化</li>
<li>零售连锁店因法律变更关闭所有门店</li>
<li>Lululemon 努力扭转令人担忧的客户行为</li>
<li>T-Mobile 在重大损失后为客户推出免费优惠</li>
</ul>
<p>该连锁店试图扩大其选择，以迎合年轻一代，同时保持对忠实客户的忠诚。</p>
<p>“我们一直专注于设定基调、节奏，以及人们走进门时的体验。我希望所有年龄段的女性都能带走她们喜欢的东西；这一直是我的热情，” 公司买家诺拉·伊尼斯告诉杂志。</p>
<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/9UGsAmmOsqqgxAhHqdKg_g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/5d0b7be07aed1aa03b8bb07ae698fe75?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/9UGsAmmOsqqgxAhHqdKg_g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/5d0b7be07aed1aa03b8bb07ae698fe75"/></p>
<p><em>Aiden Lane 是一个试图吸引年轻顾客的尝试。</em> Shutterstock</p>
<h2>Affordables Apparel 的简要历史</h2>
<ul>
<li>1969 年在南卡罗来纳州成立，作为一家女性服装和配饰精品店，专注于为各年龄段女性提供可负担的经典单品。</li>
<li>在南卡罗来纳州建立了多地点的区域存在，历经数十年，包括在芒特普莱森特、拉德森、萨默维尔、艾肯、希尔顿头岛和北查尔斯顿等城市。</li>
<li>以个性化、友好的服务和精心挑选的商品而闻名，常被描述为顾客感觉像是在和朋友购物的地方。</li>
<li>2012 年被林登和梅拉妮·阿米克收购（林登是前 NASCAR 车手）。</li>
<li>扩展包括 Aiden Lane 精品店，该名称于 2017 年首次推出，并随后将一些 Affordables Apparel 门店重新品牌化为 Aiden Lane。</li>
<li>该品牌的演变反映了传统精品店与新鲜造型和现代零售体验的结合，在竞争激烈的零售环境中保持相关性。</li>
<li>最后一家 Affordables Apparel 门店将在 2026 年 1 月关闭。来源：Post &amp; Courier, Charleston Living Magazine</li>
</ul>
<p><strong>相关：Domino's 遵循麦当劳的经营模式，注重价值</strong></p>
<h2>一些折扣女性零售连锁店面临困境</h2>
<p>Dress Barn 在 2020 年关闭了所有门店。当时，GlobalData 总经理尼尔·桑德斯与 Retail Dive 分享了该零售商失败的原因。</p>
<p>“该连锁店多年来一直在挣扎，失去了客户、销售和市场份额。在最近几个季度，这些损失加速了。盈利能力也很差，” 桑德斯在一封电子邮件中告诉 Retail Dive。“当 Dressbarn 停滞不前时，其他零售商以更令人兴奋的提议进入市场。折扣零售商、像 H&amp;M 这样的价值零售商，甚至像 Kohl’s 这样的百货商店都从 Dressbarn 中抢走了市场份额。”</p>
<p>他还分享了作为低价服装品牌所面临的挑战。</p>
<p>“其低价定位意味着它需要大量销售才能生存，” 他补充道。</p>
<p>像 Affordables Apparel 和 Aiden Lane 这样的折扣时尚连锁店也受到消费者习惯变化的影响。</p>
<p>“专卖店和百货商店的市场份额发生了重大转变。一般来说，对于该消费者而言，Dress Barn、J.Jill 和 Chico’s 所针对的细分市场面临特定挑战，” Jefferies 的分析师贾宁·斯蒂赫告诉 CNBC。</p>
<p><strong>相关：挣扎中的化妆品品牌申请第 11 章以停止清算</strong></p>
<p><em>本故事最初由 TheStreet 于 2026 年 1 月 26 日发布，首次出现在零售部分。通过点击此处将 TheStreet 添加为首选来源。</em></p>

<p>经济实惠服装公司（Affordable Apparel）和艾登连锁（Aiden Lanes）这家折扣零售商已关闭所有门店，但并未申请破产。该公司自 1969 年运营以来，一直难以适应消费者习惯的变化以及来自其他零售商的竞争。尽管尝试重新品牌化并吸引年轻顾客，但该连锁店还是悄然关闭，感谢顾客和合作伙伴的支持。这一关闭反映了折扣时尚零售商在竞争激烈的市场中面临的更广泛挑战</p>

<p>Balancing affordable and chic has always been a challenge when it comes to fashion.</p>
<div class="lb-trans"><p>在时尚界，平衡可负担性与时尚感一直是一项挑战。</p>
</div><p>Target has, at times, offered clothes that delivered both fashion appeal and affordability. Fast fashion chains have done that as well, but have often sacrificed quality and durability for price.</p>
<div class="lb-trans"><p>Target 有时提供既具时尚吸引力又价格合理的服装。快时尚连锁店也做到了这一点，但往往为了价格牺牲了质量和耐用性。</p>
</div><p>Longtime Vogue Editor Anna Wintour understands that clothes have to sell.</p>
<div class="lb-trans"><p>长期担任《Vogue》主编的安娜·温图尔明白，服装必须销售。</p>
</div><p>&#34;Fashion is not just creativity, it’s commerce,” Pure Luxy reported.</p>
<div class="lb-trans"><p>“时尚不仅仅是创造力，它还是商业，” Pure Luxy 报道。</p>
</div><p>Discount retailers like Marshalls and TJMaxx have been able to build a massive following around offering treasure-hunt, bargain fashion. There's no stigma associated with shopping at those stores because they sell top-tier brands, which savvy shoppers can find at excellent prices.</p>
<div class="lb-trans"><p>像 Marshalls 和 TJMaxx 这样的折扣零售商能够围绕提供寻宝般的时尚折扣建立庞大的追随者群体。购物这些商店没有任何污名，因为它们销售顶级品牌，精明的消费者可以以优良的价格找到这些品牌。</p>
</div><p>Affordables Apparel, which also owned the Aiden Lanes brand, managed to straddle that line for decades, but that has ended, as the chain has closed all locations under both brands.</p>
<div class="lb-trans"><p>Affordables Apparel 也拥有 Aiden Lanes 品牌，几十年来一直在这条线上游走，但这一切已经结束，因为该连锁店已关闭所有品牌下的门店。</p>
</div><h2>Affordable Apparel and Aiden Lanes have closed</h2>
<div class="lb-trans"><h2>Affordables Apparel 和 Aiden Lanes 已关闭</h2>
</div><p>While many retailers close with great fanfare or a Chapter 11 or Chapter 7 bankruptcy filing, others go out more quietly. That's what happened with Affordable Apparel and Aiden Lanes, which have been quietly closing stores over the past few years.</p>
<div class="lb-trans"><p>虽然许多零售商以盛大的方式关闭或申请第 11 章或第 7 章破产，但其他商店则悄然退出。这就是 Affordables Apparel 和 Aiden Lanes 的情况，它们在过去几年中悄悄关闭了门店。</p>
</div><p>In this case, the chain only made local announcements, and some local directory websites even show stores as still operating. A post on the Affordable Apparel and Aiden Lanes website, however, makes the fate of the two brands clear.</p>
<div class="lb-trans"><p>在这种情况下，该连锁店仅进行了地方公告，一些地方目录网站甚至显示商店仍在营业。然而，Affordables Apparel 和 Aiden Lanes 网站上的一则帖子明确表明了这两个品牌的命运。</p>
</div><p>&#34; <strong>We have permanently closed our stores. We are deeply grateful to our customers, partners, and community for their support over the years</strong>,&#34; the company posted.</p>
<div class="lb-trans"><p>“<strong>我们已永久关闭我们的商店。我们对多年来客户、合作伙伴和社区的支持深表感谢</strong>，” 公司发布的消息称。</p>
</div><p>The shutdown comes after a recent attempt to rebrand many of its stores.</p>
<div class="lb-trans"><p>此次关闭是在最近尝试重新品牌化许多门店之后发生的。</p>
</div><p>&#34;With the 2025 rebrand from Affordables Apparel to Aiden Lane, the brand is more aligned than ever with its 56-year mission of bringing everyday style to local women —whether they’re dressing for brunch, the office, or elevating their casual lifestyle,&#34; Charleston Living reported.</p>
<div class="lb-trans"><p>“随着 2025 年从 Affordables Apparel 到 Aiden Lane 的重新品牌化，该品牌比以往任何时候都更符合其 56 年的使命，即为当地女性带来日常风格——无论她们是为早午餐、办公室打扮，还是提升她们的休闲生活方式，” Charleston Living 报道。</p>
</div><p><strong>More Retail:</strong></p>
<div class="lb-trans"><p><strong>更多零售信息：</strong></p>
</div><ul>
<li>Costco sees major shift in member behavior</li>
<li>Retail chain shuts all locations as legal changes hit industry</li>
<li>Lululemon struggles to reverse concerning customer behavior</li>
<li>T-Mobile launches free offer for customers after major loss</li>
</ul>
<div class="lb-trans"><ul>
<li>Costco 看到会员行为发生重大变化</li>
<li>零售连锁店因法律变更关闭所有门店</li>
<li>Lululemon 努力扭转令人担忧的客户行为</li>
<li>T-Mobile 在重大损失后为客户推出免费优惠</li>
</ul>
</div><p>The chain was attempting to expand its selection to embrace a younger generation while remaining true to its loyal customers.</p>
<div class="lb-trans"><p>该连锁店试图扩大其选择，以迎合年轻一代，同时保持对忠实客户的忠诚。</p>
</div><p>“We’ve been focusing on setting the tone, the pace, and what people experience when they walk in the door. I hope that women of all ages leave with something they love; that's always been my passion,&#34; Company Buyer Nora Innis told the magazine.</p>
<div class="lb-trans"><p>“我们一直专注于设定基调、节奏，以及人们走进门时的体验。我希望所有年龄段的女性都能带走她们喜欢的东西；这一直是我的热情，” 公司买家诺拉·伊尼斯告诉杂志。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/9UGsAmmOsqqgxAhHqdKg_g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/5d0b7be07aed1aa03b8bb07ae698fe75" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/9UGsAmmOsqqgxAhHqdKg_g--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MA--/https://media.zenfs.com/en/thestreet_881/5d0b7be07aed1aa03b8bb07ae698fe75"/></p>
<p><em>Aiden Lane was an attempt to reach younger customers.</em> Shutterstock</p>
<div class="lb-trans"><p><em>Aiden Lane 是一个试图吸引年轻顾客的尝试。</em> Shutterstock</p>
</div><h2>A brief history of Affordables Apparel</h2>
<div class="lb-trans"><h2>Affordables Apparel 的简要历史</h2>
</div><ul>
<li>Founded in 1969 as a women’s apparel and accessories boutique in South Carolina, focused on affordable, classic pieces for women of all ages.</li>
<li>Built a multi-location regional presence across South Carolina over several decades, including in cities like Mount Pleasant, Ladson, Summerville, Aiken, Hilton Head Island, and North Charleston.</li>
<li>Known for personalized, friendly service and curated merchandise, often described as a place where shoppers feel like they’re shopping with friends.</li>
<li>Acquired by Lyndon and Melanie Amick (Lyndon is a former NASCAR driver) in 2012.</li>
<li>Expansion included Aiden Lane boutiques, a name introduced with the first Aiden Lane store opening in 2017 and later rebranding some Affordables Apparel locations to Aiden Lane.</li>
<li>The brand’s evolution reflects a blend of heritage boutique tradition with fresh styling and modern retail experiences, maintaining relevance in a competitive retail environment.</li>
<li>Final Affordables Apparel location closes in January 2026. Sources: Post &amp; Courier, Charleston Living Magazine</li>
</ul>
<div class="lb-trans"><ul>
<li>1969 年在南卡罗来纳州成立，作为一家女性服装和配饰精品店，专注于为各年龄段女性提供可负担的经典单品。</li>
<li>在南卡罗来纳州建立了多地点的区域存在，历经数十年，包括在芒特普莱森特、拉德森、萨默维尔、艾肯、希尔顿头岛和北查尔斯顿等城市。</li>
<li>以个性化、友好的服务和精心挑选的商品而闻名，常被描述为顾客感觉像是在和朋友购物的地方。</li>
<li>2012 年被林登和梅拉妮·阿米克收购（林登是前 NASCAR 车手）。</li>
<li>扩展包括 Aiden Lane 精品店，该名称于 2017 年首次推出，并随后将一些 Affordables Apparel 门店重新品牌化为 Aiden Lane。</li>
<li>该品牌的演变反映了传统精品店与新鲜造型和现代零售体验的结合，在竞争激烈的零售环境中保持相关性。</li>
<li>最后一家 Affordables Apparel 门店将在 2026 年 1 月关闭。来源：Post &amp; Courier, Charleston Living Magazine</li>
</ul>
</div><p><strong>Related: Domino's follows McDonald's playbook and leans into value</strong></p>
<div class="lb-trans"><p><strong>相关：Domino's 遵循麦当劳的经营模式，注重价值</strong></p>
</div><h2>Some discount women's retail chains have struggled</h2>
<div class="lb-trans"><h2>一些折扣女性零售连锁店面临困境</h2>
</div><p>Dress Barn closed all its stores in 2020. At the time, GlobalData Managing Director Neil Saunders shared with Retail Dive why the retailer failed.</p>
<div class="lb-trans"><p>Dress Barn 在 2020 年关闭了所有门店。当时，GlobalData 总经理尼尔·桑德斯与 Retail Dive 分享了该零售商失败的原因。</p>
</div><p>“The chain has been struggling for years and has lost customers, sales, and share. Over recent quarters, those losses have accelerated. Profitability has also been poor,” Saunders told Retail Dive in an email. ” While Dressbarn stood still, other retailers have stepped in with more exciting propositions. Off-price players, value retailers like H&amp;M, and even department stores like Kohl’s have all taken share from Dressbarn.”</p>
<div class="lb-trans"><p>“该连锁店多年来一直在挣扎，失去了客户、销售和市场份额。在最近几个季度，这些损失加速了。盈利能力也很差，” 桑德斯在一封电子邮件中告诉 Retail Dive。“当 Dressbarn 停滞不前时，其他零售商以更令人兴奋的提议进入市场。折扣零售商、像 H&amp;M 这样的价值零售商，甚至像 Kohl’s 这样的百货商店都从 Dressbarn 中抢走了市场份额。”</p>
</div><p>He also shared what makes being a low-price clothing brand challenging.</p>
<div class="lb-trans"><p>他还分享了作为低价服装品牌所面临的挑战。</p>
</div><p>&#34;Its low-price position meant that it needed volume to thrive,&#34; he added.</p>
<div class="lb-trans"><p>“其低价定位意味着它需要大量销售才能生存，” 他补充道。</p>
</div><p>Discount fashion chains like Affordables Apparel and Aiden Lane have also suffered from a shift in consumers' habits.</p>
<div class="lb-trans"><p>像 Affordables Apparel 和 Aiden Lane 这样的折扣时尚连锁店也受到消费者习惯变化的影响。</p>
</div><p>“There’s been a major share shift out of specialty and department stores. In general, for that consumer, there’s been specific challenges for that segment that Dress Barn, J.Jill, and Chico’s all target,” Janine Stichter, an analyst at Jefferies, told CNBC.</p>
<div class="lb-trans"><p>“专卖店和百货商店的市场份额发生了重大转变。一般来说，对于该消费者而言，Dress Barn、J.Jill 和 Chico’s 所针对的细分市场面临特定挑战，” Jefferies 的分析师贾宁·斯蒂赫告诉 CNBC。</p>
</div><p><strong>Related: Struggling cosmetics brand files Chapter 11 to halt liquidation</strong></p>
<div class="lb-trans"><p><strong>相关：挣扎中的化妆品品牌申请第 11 章以停止清算</strong></p>
</div><p><em>This story was originally published by TheStreet on Jan 26, 2026, where it first appeared in the Retail section. Add TheStreet as a Preferred Source by clicking here.</em></p>
<div class="lb-trans"><p><em>本故事最初由 TheStreet 于 2026 年 1 月 26 日发布，首次出现在零售部分。通过点击此处将 TheStreet 添加为首选来源。</em></p>
</div>

这家成立 57 年的折扣零售商关闭了所有门店，但并未申请破产