<div id="readability-page-1"> <time datetime="2026-02-14T10:18:04+00:00"> Saturday 14 February 2026 10:18 am </time> <figure> <div> </div> <img width="742" height="495" src="https://imageproxy.pbkrs.com/https://www.cityam.com/wp-content/uploads/2025/08/GettyImages-1216606770-1.jpg/query-dz03NDI?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://www.cityam.com/wp-content/uploads/2025/08/GettyImages-1216606770-1.jpg/query-dz03NDI"/> <figcaption>BrewDog has called in advisers (Photo by Jeff J Mitchell/Getty Images)</figcaption> </figure> Independent craft beer brewer, Brewdog, has called in advisers to oversee a sale that could trigger a break-up of one of Scotland’s well-known businesses.The board of Brewdog, which brands include Punk IPA and Elvis Juice, has appointed restructuring experts Alix Partners to attract interest from potential bidders, first reported by Sky News.Sources said that Alix Partners had begun assessing prospective bidders over the last few days, with a quickfire deadline for indicative offers understood to have been set.A deal could see a large number of Brewdog’s roughly 220,000 individual shareholders, who became investors through its ‘Equity for Punks’ scheme, left with little return from their average outlay of about £400.However, some investors made a significant return on their investment by selling their stock in previous funding rounds.The company, which was founded by Aberdeen entrepreneur James Watt, raised around £75m overall from the sale of shares to customers, offering perks including discounts and early access to new craft beers.Its first crowdfunding round took place in 2009, with the most recent in 2021.<h2 id="h-running-into-problems">Running into problems</h2>The company has been known for courting controversy in recent years.Its drink was taken off the tap of around 1,860 pubs across the UK, while 10 of its bars were closed in July, including its flagship Aberdeen site.The company cited ‘ongoing industry challenges’ such as rising costs to its decision.The punk brewer has also been hit with allegations over its working environment, with roughly 61 ex-members of staff signing a document alleging a ‘culture of fear’ in 2021.A further 45 were said to supports it aims but did not want to include their names for fear of reprisals.Furthermore, the brewer had an advert banned by the advertising watchdog in August 2025 for suggesting one of its beers could be a remedy for boredom, frustration and loneliness.The ruling was one the latest of several instances where the beermaker has been dressed down by the advertising regulator.In 2022, an advert promoting a limited edition guava-flavoured beer as counting towards “one of your five-a-day” was also barred for misleading consumers </div>

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独立工艺啤酒酿造商 Brewdog 已聘请顾问 Alix Partners 来监督可能导致公司分拆的出售事宜。董事会正在寻求竞标者，并设定了快速的报价截止日期。这一举措可能使 Brewdog 的 22 万名股东从他们的投资中获得的回报微乎其微。该公司面临诸多挑战，包括酒吧关闭、对有毒工作文化的指控，以及关于误导性广告的争议。自 2009 年以来，Brewdog 通过众筹活动筹集了约 7500 万英镑

Brewdog 宣布结束，顾问被引入以评估竞标者的情况