<p>一家在 TikTok Shop 上拥有近 100 万订单的病毒式口腔护理品牌获得了重要的零售合作。</p>
<p>纽约市，纽约 / ACCESS Newswire /2026 年 2 月 23 日/ NOBS，这个由 Dr. Ilon Choai 共同创立的牙医配方口腔护理品牌，今天宣布将在全国范围内扩展到 Target 商店。这一合作标志着这个数字优先品牌的重要里程碑，该品牌仅通过 TikTok Shop 就处理了超过 100 万个订单，并保持着该平台上销量第一的牙膏品牌的地位。</p>
<p>“太多口腔护理产品是基于传统配方而非现代科学，” NOBS 的牙医和联合创始人 Dr. Ilon Choai 说。“我们制定 NOBS 的目的是提供经过验证的牙釉质保护，同时为家庭提供更清洁、更周到的替代品。”</p>
<p>此次零售扩展正值 NOBS 继续重塑消费者对口腔护理的期望，提供科学验证的替代传统氟化物产品的选择。Target 将销售该品牌的旗舰产品 NOBS 羟基磷灰石牙膏片，该产品在各大数字市场上均取得了顶级排名。</p>
<p><strong>从社交电商到货架成功</strong></p>
<p>从 TikTok 热潮到 Target 的货架，代表了 NOBS 的自然演变，该品牌通过真实的消费者互动和科学可信度建立了自己的声誉。该品牌在 TikTok Shop 的快速崛起展示了消费者对透明、无毒口腔护理解决方案日益增长的需求。</p>
<p>“我们从 TikTok 到 Target 的旅程反映了一个比商业里程碑更大的东西，这证明了消费者已经准备好在口腔健康的处理方式上进行根本性的转变，” NOBS 的首席执行官兼联合创始人 Calvin Klaski 说。“我们倾听了近 100 万客户的声音，他们一直在询问在哪里可以找到 NOBS。Target 致力于提供创新、以目的驱动的品牌，使其成为帮助我们接触更多寻求安全口腔护理选择的家庭的完美合作伙伴。”</p>
<p><strong>满足消费者需求的规模</strong></p>
<p>Target 的合作解决了 NOBS 在数字渠道上所经历的巨大需求。作为 TikTok Shop 上销量第一的牙膏和亚马逊竞争激烈的牙膏类别中的前 15 大品牌，NOBS 证明了消费者在面对科学支持的选择时，积极寻求传统口腔护理产品的替代品。</p>
<p><strong>真实社交电商的力量</strong></p>
<p>NOBS 在 TikTok Shop 的迅猛崛起展示了社交电商与真实产品创新结合时的变革潜力。该品牌的成功源于数千个有机创作者合作和用户推荐，客户经常通过前后对比内容和开箱视频分享他们的 “NOBS 旅程”。真实用户的热情创造了一个自我维持的发现和倡导循环，证明现代消费者更重视同伴推荐和透明的品牌沟通，而非传统广告。这种以社交为先的方式不仅推动了销售，还教育了数百万消费者了解羟基磷灰石作为氟化物的有效替代品，根本上改变了在线口腔护理的对话。</p>
<p><strong>可持续性与可及性相结合</strong></p>
<p>Target 的合作还推动了 NOBS 的环境使命，使无塑料口腔护理对主流消费者更具可及性。每个 NOBS 牙膏片消除了传统塑料管的需求，品牌估计通过其直接面向消费者的销售，已经阻止了超过 50 万个塑料牙膏管进入垃圾填埋场。</p>
<p>“将 NOBS 带入 Target 意味着我们可以成倍放大我们的环境影响，” Klaski 补充道。“每个家庭选择使用我们的牙膏片都是在做出有利于他们健康和地球的选择。Target 的覆盖范围使我们能够以纯数字渠道无法比拟的方式扩大这种积极影响。”</p>
<p><strong>临床验证推动零售信心</strong></p>
<p>NOBS 的零售扩展的核心是品牌对科学验证的承诺。与许多新兴口腔护理品牌仅依赖成分趋势不同，NOBS 投资于一项独立的同行评审研究，证明其羟基磷灰石配方在保护效果上与氟化物相当，而没有潜在的毒性问题。</p>
<p>该品牌的配方含有 5% 的纳米羟基磷灰石，与德克萨斯大学综合牙科系合作进行了严格测试。结果显示，NOBS 牙膏片在防止牙齿去矿化方面与氟化钠牙膏同样有效。</p>
<p><strong>市场颠覆的战略时机</strong></p>
<p>零售扩展正值口腔护理行业的关键时刻，消费者越来越关注成分列表，并寻求个人护理品牌的透明度。NOBS 在 TikTok Shop 的成功在很大程度上得益于用户生成的内容，真实客户分享他们与品牌羟基磷灰石配方的体验。</p>
<p>这种真实的倡导转化为令人印象深刻的指标：该品牌在 TikTok 上的存在为与羟基磷灰石相关的内容产生了超过 10 亿次观看，教育消费者了解氟化物的替代品，同时通过透明度建立信任。</p>
<p><strong>未来增长轨迹</strong></p>
<p>Target 的合作代表了 NOBS 更广泛零售战略的第一阶段，未来还将有更多主要零售商的公告。公司预计，零售扩展将在第一年内使客户基础翻倍，同时保持推动其初始增长的直接面向消费者的关系。</p>
<p>“我们并没有放弃我们的数字根基，” Klaski 强调。“我们在 TikTok Shop 的成功教会了我们社区驱动增长的力量。随着我们向 Target 及其他地方扩展，我们承诺保持与客户的直接联系，同时让我们的产品在他们喜欢购物的地方可用。”</p>
<p>NOBS 羟基磷灰石牙膏片将在全国超过 900 家 Target 商店上架。该品牌将继续在 TikTok Shop、亚马逊以及其网站 nobsroutines.com 上保持强大的存在。</p>
<p><strong>关于 NOBS</strong></p>
<p>NOBS 是一家革命性的口腔护理公司，致力于创造高效、无毒的卫生产品，挑战行业规范。该品牌以其经过科学验证的羟基磷灰石牙膏片而闻名，优先考虑可持续性、透明度和科学创新。NOBS 已迅速成为北美领先的替代口腔护理品牌之一。欲了解更多信息，请访问 nobsroutines.com。</p>
<p><strong>联系信息</strong></p>
<p>姓名：Calvin Klaski</p>
<p>电子邮件：hello@mail-nobsroutines.com</p>
<p><strong>来源：</strong> NOBS</p>
<p>在 ACCESS Newswire 上查看原始新闻稿</p>

标普零售指数 ETF - SPDR

线上零售 ETF - Amplify

塔吉特

日常消费品 ETF - SPDR

零售业 ETF - VanEck Vectors

在线零售 ETF - ProShares

<p>NOBS，一个由牙医研发的口腔护理品牌，已在全国的 Target 商店推出其产品，标志着一个重要的零售合作。该品牌以其羟基磷灰石牙膏片而闻名，在 TikTok Shop 上处理了超过 100 万个订单，成为该平台上最畅销的牙膏。NOBS 旨在提供更安全、无毒的口腔护理替代品，并已防止超过 50 万个塑料管进入垃圾填埋场。预计这一扩展将在一年内使其客户基础翻倍，同时保持与消费者的直接关系</p>

<p>Viral oral care brand with nearly 1 million TikTok Shop orders secures major retail partnership.</p>
<div class="lb-trans"><p>一家在 TikTok Shop 上拥有近 100 万订单的病毒式口腔护理品牌获得了重要的零售合作。</p>
</div><p>NEW YORK CITY, NY / ACCESS Newswire / February 23, 2026 / NOBS, the dentist-formulated oral care brand co-founded by Dr. Ilon Choai, today announced its expansion into Target stores nationwide. The partnership marks a significant milestone for the digital-first brand, which has processed over 1 million orders through TikTok Shop alone and maintains its position as the platform's #1 selling toothpaste brand.</p>
<div class="lb-trans"><p>纽约市，纽约 / ACCESS Newswire /2026 年 2 月 23 日/ NOBS，这个由 Dr. Ilon Choai 共同创立的牙医配方口腔护理品牌，今天宣布将在全国范围内扩展到 Target 商店。这一合作标志着这个数字优先品牌的重要里程碑，该品牌仅通过 TikTok Shop 就处理了超过 100 万个订单，并保持着该平台上销量第一的牙膏品牌的地位。</p>
</div><p>&#34;Too many oral care products are built around legacy formulas rather than modern science,&#34; said Dr. Ilon Choai, dentist and co-founder of NOBS. &#34;We formulated NOBS to deliver proven enamel protection while giving families a cleaner, more thoughtful alternative.&#34;</p>
<div class="lb-trans"><p>“太多口腔护理产品是基于传统配方而非现代科学，” NOBS 的牙医和联合创始人 Dr. Ilon Choai 说。“我们制定 NOBS 的目的是提供经过验证的牙釉质保护，同时为家庭提供更清洁、更周到的替代品。”</p>
</div><p>The retail expansion comes as NOBS continues to reshape consumer expectations in oral care, offering scientifically-validated alternatives to traditional fluoride products. Target will carry the brand's flagship NOBS hydroxyapatite toothpaste tablets which has achieved top rankings across digital marketplaces.</p>
<div class="lb-trans"><p>此次零售扩展正值 NOBS 继续重塑消费者对口腔护理的期望，提供科学验证的替代传统氟化物产品的选择。Target 将销售该品牌的旗舰产品 NOBS 羟基磷灰石牙膏片，该产品在各大数字市场上均取得了顶级排名。</p>
</div><p><strong>From Social Commerce to Shelf Success</strong></p>
<div class="lb-trans"><p><strong>从社交电商到货架成功</strong></p>
</div><p>The transition from TikTok sensation to Target shelves represents a natural evolution for NOBS, which has built its reputation through authentic consumer engagement and scientific credibility. The brand's rapid ascent on TikTok Shop demonstrates the growing consumer demand for transparent, non-toxic oral care solutions.</p>
<div class="lb-trans"><p>从 TikTok 热潮到 Target 的货架，代表了 NOBS 的自然演变，该品牌通过真实的消费者互动和科学可信度建立了自己的声誉。该品牌在 TikTok Shop 的快速崛起展示了消费者对透明、无毒口腔护理解决方案日益增长的需求。</p>
</div><p>&#34;Our journey from TikTok to Target reflects something much bigger than a business milestone, it's validation that consumers are ready for a fundamental shift in how they approach oral health,&#34; said Calvin Klaski, CEO and co-founder of NOBS. &#34;We've listened to our community of nearly one million customers who have been asking where they can find NOBS locally. Target's commitment to offering innovative, purpose-driven brands makes them the perfect partner to help us reach even more families seeking safer oral care options.&#34;</p>
<div class="lb-trans"><p>“我们从 TikTok 到 Target 的旅程反映了一个比商业里程碑更大的东西，这证明了消费者已经准备好在口腔健康的处理方式上进行根本性的转变，” NOBS 的首席执行官兼联合创始人 Calvin Klaski 说。“我们倾听了近 100 万客户的声音，他们一直在询问在哪里可以找到 NOBS。Target 致力于提供创新、以目的驱动的品牌，使其成为帮助我们接触更多寻求安全口腔护理选择的家庭的完美合作伙伴。”</p>
</div><p><strong>Meeting Consumer Demand at Scale</strong></p>
<div class="lb-trans"><p><strong>满足消费者需求的规模</strong></p>
</div><p>The Target partnership addresses the overwhelming demand NOBS has experienced across digital channels. As the #1 selling toothpaste on TikTok Shop and a top-15 brand in Amazon's competitive toothpaste category, NOBS has proven that consumers actively seek alternatives to conventional oral care products when presented with scientifically-backed options.</p>
<div class="lb-trans"><p>Target 的合作解决了 NOBS 在数字渠道上所经历的巨大需求。作为 TikTok Shop 上销量第一的牙膏和亚马逊竞争激烈的牙膏类别中的前 15 大品牌，NOBS 证明了消费者在面对科学支持的选择时，积极寻求传统口腔护理产品的替代品。</p>
</div><p><strong>The Power of Authentic Social Commerce</strong></p>
<div class="lb-trans"><p><strong>真实社交电商的力量</strong></p>
</div><p>NOBS's meteoric rise on TikTok Shop showcases the transformative potential of social commerce when paired with genuine product innovation. The brand's success stems from thousands of organic creator partnerships and user testimonials, with customers frequently sharing their &#34;NOBS journey&#34; through before-and-after content and unboxing videos. The authentic enthusiasm from real users has created a self-sustaining cycle of discovery and advocacy, proving that modern consumers value peer recommendations and transparent brand communication over traditional advertising. This social-first approach has not only driven sales but also educated millions about hydroxyapatite as an effective alternative to fluoride, fundamentally shifting the oral care conversation online.</p>
<div class="lb-trans"><p>NOBS 在 TikTok Shop 的迅猛崛起展示了社交电商与真实产品创新结合时的变革潜力。该品牌的成功源于数千个有机创作者合作和用户推荐，客户经常通过前后对比内容和开箱视频分享他们的 “NOBS 旅程”。真实用户的热情创造了一个自我维持的发现和倡导循环，证明现代消费者更重视同伴推荐和透明的品牌沟通，而非传统广告。这种以社交为先的方式不仅推动了销售，还教育了数百万消费者了解羟基磷灰石作为氟化物的有效替代品，根本上改变了在线口腔护理的对话。</p>
</div><p><strong>Sustainability Meets Accessibility</strong></p>
<div class="lb-trans"><p><strong>可持续性与可及性相结合</strong></p>
</div><p>The Target partnership also advances NOBS's environmental mission by making plastic-free oral care more accessible to mainstream consumers. Each NOBS tablet eliminates the need for traditional plastic tubes, with the brand estimating it has already prevented over 500,000 plastic toothpaste tubes from entering landfills through its direct-to-consumer sales alone.</p>
<div class="lb-trans"><p>Target 的合作还推动了 NOBS 的环境使命，使无塑料口腔护理对主流消费者更具可及性。每个 NOBS 牙膏片消除了传统塑料管的需求，品牌估计通过其直接面向消费者的销售，已经阻止了超过 50 万个塑料牙膏管进入垃圾填埋场。</p>
</div><p>&#34;Bringing NOBS to Target means we can amplify our environmental impact exponentially,&#34; added Klaski. &#34;Every family that switches to our tablets is making a choice that benefits both their health and the planet. Target's reach allows us to scale that positive impact in ways that purely digital channels cannot match.&#34;</p>
<div class="lb-trans"><p>“将 NOBS 带入 Target 意味着我们可以成倍放大我们的环境影响，” Klaski 补充道。“每个家庭选择使用我们的牙膏片都是在做出有利于他们健康和地球的选择。Target 的覆盖范围使我们能够以纯数字渠道无法比拟的方式扩大这种积极影响。”</p>
</div><p><strong>Clinical Validation Drives Retail Confidence</strong></p>
<div class="lb-trans"><p><strong>临床验证推动零售信心</strong></p>
</div><p>Central to NOBS's retail expansion is the brand's commitment to scientific validation. Unlike many emerging oral care brands that rely solely on ingredient trends, NOBS has invested in an independent peer-reviewed study that demonstrates its hydroxyapatite formula matches fluoride's protective benefits without potential toxicity concerns.</p>
<div class="lb-trans"><p>NOBS 的零售扩展的核心是品牌对科学验证的承诺。与许多新兴口腔护理品牌仅依赖成分趋势不同，NOBS 投资于一项独立的同行评审研究，证明其羟基磷灰石配方在保护效果上与氟化物相当，而没有潜在的毒性问题。</p>
</div><p>The brand's formulation, containing 5% nano-hydroxyapatite, underwent rigorous testing in partnership with the Department of Comprehensive Dentistry at The University of Texas. Results showed NOBS tablets were equally effective as sodium fluoride toothpastes in preventing tooth demineralization.</p>
<div class="lb-trans"><p>该品牌的配方含有 5% 的纳米羟基磷灰石，与德克萨斯大学综合牙科系合作进行了严格测试。结果显示，NOBS 牙膏片在防止牙齿去矿化方面与氟化钠牙膏同样有效。</p>
</div><p><strong>Strategic Timing for Market Disruption</strong></p>
<div class="lb-trans"><p><strong>市场颠覆的战略时机</strong></p>
</div><p>The retail expansion comes at a pivotal moment in the oral care industry, as consumers increasingly scrutinize ingredient lists and seek transparency from personal care brands. NOBS's success on TikTok Shop has been driven largely by user-generated content featuring real customers sharing their experiences with the brand's hydroxyapatite formula.</p>
<div class="lb-trans"><p>零售扩展正值口腔护理行业的关键时刻，消费者越来越关注成分列表，并寻求个人护理品牌的透明度。NOBS 在 TikTok Shop 的成功在很大程度上得益于用户生成的内容，真实客户分享他们与品牌羟基磷灰石配方的体验。</p>
</div><p>This authentic advocacy has translated into impressive metrics: the brand's TikTok presence has generated over 1 billion views for hydroxyapatite-related content, educating consumers about alternatives to fluoride while building trust through transparency.</p>
<div class="lb-trans"><p>这种真实的倡导转化为令人印象深刻的指标：该品牌在 TikTok 上的存在为与羟基磷灰石相关的内容产生了超过 10 亿次观看，教育消费者了解氟化物的替代品，同时通过透明度建立信任。</p>
</div><p><strong>Future Growth Trajectory</strong></p>
<div class="lb-trans"><p><strong>未来增长轨迹</strong></p>
</div><p>The Target partnership represents the first phase of NOBS's broader retail strategy, with additional major retailer announcements expected in the future. The company projects that retail expansion will double its customer base within the first year while maintaining the direct-to-consumer relationships that have fueled its initial growth.</p>
<div class="lb-trans"><p>Target 的合作代表了 NOBS 更广泛零售战略的第一阶段，未来还将有更多主要零售商的公告。公司预计，零售扩展将在第一年内使客户基础翻倍，同时保持推动其初始增长的直接面向消费者的关系。</p>
</div><p>&#34;We're not abandoning our digital roots,&#34; Klaski emphasized. &#34;Our TikTok Shop success taught us the power of community-driven growth. As we expand into Target and beyond, we're committed to maintaining that direct connection with our customers while making our products available wherever they prefer to shop.&#34;</p>
<div class="lb-trans"><p>“我们并没有放弃我们的数字根基，” Klaski 强调。“我们在 TikTok Shop 的成功教会了我们社区驱动增长的力量。随着我们向 Target 及其他地方扩展，我们承诺保持与客户的直接联系，同时让我们的产品在他们喜欢购物的地方可用。”</p>
</div><p>NOBS hydroxyapatite toothpaste tablets will be available in over 900 Target stores nationwide. The brand will continue to maintain its strong presence on TikTok Shop, Amazon, and its website at nobsroutines.com.</p>
<div class="lb-trans"><p>NOBS 羟基磷灰石牙膏片将在全国超过 900 家 Target 商店上架。该品牌将继续在 TikTok Shop、亚马逊以及其网站 nobsroutines.com 上保持强大的存在。</p>
</div><p><strong>About NOBS</strong></p>
<div class="lb-trans"><p><strong>关于 NOBS</strong></p>
</div><p>NOBS is a revolutionary oral care company dedicated to creating high-efficacy, non-toxic hygiene products that challenge industry norms. Best known for their scientifically-validated hydroxyapatite toothpaste tablets, the brand prioritizes sustainability, transparency, and scientific innovation. NOBS has quickly become one of the leading alternative oral care brands in North America. For more information, visit nobsroutines.com.</p>
<div class="lb-trans"><p>NOBS 是一家革命性的口腔护理公司，致力于创造高效、无毒的卫生产品，挑战行业规范。该品牌以其经过科学验证的羟基磷灰石牙膏片而闻名，优先考虑可持续性、透明度和科学创新。NOBS 已迅速成为北美领先的替代口腔护理品牌之一。欲了解更多信息，请访问 nobsroutines.com。</p>
</div><p><strong>Contact Information</strong></p>
<div class="lb-trans"><p><strong>联系信息</strong></p>
</div><p>Name: Calvin Klaski</p>
<div class="lb-trans"><p>姓名：Calvin Klaski</p>
</div><p>email: hello@mail-nobsroutines.com</p>
<div class="lb-trans"><p>电子邮件：hello@mail-nobsroutines.com</p>
</div><p><strong>SOURCE:</strong> NOBS</p>
<div class="lb-trans"><p><strong>来源：</strong> NOBS</p>
</div><p>View the original press release on ACCESS Newswire</p>
<div class="lb-trans"><p>在 ACCESS Newswire 上查看原始新闻稿</p>
</div>

TikTok 上销量第一的牙膏品牌 NOBS 在全美塔吉特商店上市