<p>（第一财经）3 月 2 日——由于商家强大的新产品开发能力和日益成熟的供应链管理，义乌小商品市场在 2 月 28 日春节假期后的首个交易日生意兴隆，这里是全球最大的批发小商品市场。</p>
<p>当天的顾客流量较去年同期激增 23.8%，达到 291,000 名访客。</p>
<p>根据官方数据，义乌小商品市场的 80,000 个摊位中，超过 97% 在 2 月 28 日开放交易，较去年同期增长 2.3 个百分点，该市场由义乌国际商贸城、义乌全球数字贸易中心、义乌黄源服装市场和义乌国际生产资料市场四个主要市场组成。</p>
<p>创新能力是义乌商家在激烈竞争和地缘政治挑战面前保持竞争力的关键因素。</p>
<p>浙江悦佳纺织科技在义乌全球数字贸易中心拥有六个店面的纺织展厅，公司的创新实力强大，使其在行业中保持领先，公司的董事钟楚龙表示。</p>
<p>由于国内竞争异常激烈，悦佳去年的利润率缩窄。尽管整体收入增长近 10%，但利润基本持平。钟表示：“如果不对产品进行差异化，竞争会更加残酷。”</p>
<p>钟今年的主要优先事项之一是提升公司的品牌，特别是在在线市场，营销成本较低。他还计划将悦佳的创新面料直接销售给行业同行。他说：“与其让其他人抄袭我们，不如自己控制供应。”</p>
<p>除了专注于产品差异化和品牌建设，钟今年还瞄准了海外市场。他表示：“凭借我们在国内市场上发展的优势和完全整合的产业链，开展海外业务应该比在国内更容易。” 并补充说，出口预计将成为公司今年最大的增长动力之一。</p>
<p><strong>晚会助力</strong></p>
<p>义乌是今年中央电视台春节联欢晚会的分会场之一，节目中展示的产品自假期以来销售火爆。</p>
<p>时尚配饰品牌 Yin Di 在 2 月 28 日的顾客流量是往年几倍，品牌经理朱素芳告诉第一财经。</p>
<p>朱表示：“在农历新年前一天，广播公司的文化创意团队认可了我们的强大设计能力，两个产品被选中参加节目，这极大地提升了这些商品的需求。标有 ‘春节联欢晚会推荐’ 的产品预售额已经超过 70 万元（约合 101,860 美元）。”</p>
<p>朱的团队在产品创新方面表现出色，主要客户在韩国。团队在时尚配饰领域多年的经验使他们对趋势有敏锐的洞察力和强大的设计能力。去年，她的店铺收入增长了 20% 到 30%，创下历史新高。今年，她的目标是收入增长 50%。</p>
<p>义乌去年的进出口总额同比激增 25.1%，达到 8365 亿元（约合 1215 亿美元），首次突破 8000 亿元（约合 1164 亿美元）。出口增长 24.1%，达到 7307 亿元，进口增长 32.3%，达到 1058 亿元。</p>
<p>编辑：唐诗华，金·泰勒</p>

小商品城

<p>义乌小商品市场在春节后的首个交易日迎来了 23.8% 的访客增长，达到 291,000 名访客。超过 97% 的 80,000 个摊位正常运营，反映出商家在产品创新和供应链管理方面的强劲表现。像浙江悦佳纺织科技这样的公司正专注于品牌建设，并瞄准海外市场以增强竞争力。该市场的总进出口在去年增长了 25.1%，首次超过 8000 亿元人民币，出口增长了 24.1%</p>

<p>(Yicai) March 2 -- Business was booming at the Yiwu Small Commodity Market, the world's largest wholesale market for small goods, on its first day of trading after the Chinese New Year holiday on Feb. 28, thanks to merchants’ strong ability to develop new, innovative products and increasingly sophisticated supply chain management.</p>
<div class="lb-trans"><p>（第一财经）3 月 2 日——由于商家强大的新产品开发能力和日益成熟的供应链管理，义乌小商品市场在 2 月 28 日春节假期后的首个交易日生意兴隆，这里是全球最大的批发小商品市场。</p>
</div><p>Customer traffic surged 23.8 percent that day from the same period last year to 291,000 visitors.</p>
<div class="lb-trans"><p>当天的顾客流量较去年同期激增 23.8%，达到 291,000 名访客。</p>
</div><p>Just over 97 percent of the 80,000 booths at the Yiwu Small Commodity Market, which consists of four main markets, namely Yiwu International Trade City, Yiwu Global Digital Trade Center, Yiwu Huangyuan Garments Market and Yiwu International Production Means Market, were open for trading on Feb. 28, a jump of 2.3 percentage points from the same period last year, according to official figures.</p>
<div class="lb-trans"><p>根据官方数据，义乌小商品市场的 80,000 个摊位中，超过 97% 在 2 月 28 日开放交易，较去年同期增长 2.3 个百分点，该市场由义乌国际商贸城、义乌全球数字贸易中心、义乌黄源服装市场和义乌国际生产资料市场四个主要市场组成。</p>
</div><p>The ability to innovate is the key factor that allows Yiwu merchants to remain competitive in the face of intense competition and geopolitical challenges.</p>
<div class="lb-trans"><p>创新能力是义乌商家在激烈竞争和地缘政治挑战面前保持竞争力的关键因素。</p>
</div><p>Zhejiang Yuejia Textile Technology, which has a textile showroom occupying six shopfronts in the Yiwu Global Digital Trade Center, has strong innovation strengths which allows the firm to stay ahead in the industry, said company director Zhong Chulong.</p>
<div class="lb-trans"><p>浙江悦佳纺织科技在义乌全球数字贸易中心拥有六个店面的纺织展厅，公司的创新实力强大，使其在行业中保持领先，公司的董事钟楚龙表示。</p>
</div><p>Because domestic competition has been so fierce, Yuejia's profit margins narrowed last year. Even though overall revenue expanded nearly 10 percent, profits were basically flat. &#34;If you do not differentiate your products, competition gets even more brutal,&#34; Zhong said.</p>
<div class="lb-trans"><p>由于国内竞争异常激烈，悦佳去年的利润率缩窄。尽管整体收入增长近 10%，但利润基本持平。钟表示：“如果不对产品进行差异化，竞争会更加残酷。”</p>
</div><p>One of Zhong’s main priorities this year is building up the company’s brand, especially online where marketing costs are lower. He also plans to sell Yuejia's innovative fabrics directly to industry peers. “Rather than letting other people copy us, it is better to control supply ourselves,” he said.</p>
<div class="lb-trans"><p>钟今年的主要优先事项之一是提升公司的品牌，特别是在在线市场，营销成本较低。他还计划将悦佳的创新面料直接销售给行业同行。他说：“与其让其他人抄袭我们，不如自己控制供应。”</p>
</div><p>On top of focusing on product differentiation and brand building, Zhong is also targeting overseas markets this year. &#34;With the strengths we've developed in the domestic market and our fully integrated industry chain, doing business abroad should be easier than at home,&#34; he said, adding that exports are expected to become one of the company’s biggest growth drivers this year.</p>
<div class="lb-trans"><p>除了专注于产品差异化和品牌建设，钟今年还瞄准了海外市场。他表示：“凭借我们在国内市场上发展的优势和完全整合的产业链，开展海外业务应该比在国内更容易。” 并补充说，出口预计将成为公司今年最大的增长动力之一。</p>
</div><p><strong>Gala Boost</strong></p>
<div class="lb-trans"><p><strong>晚会助力</strong></p>
</div><p>Yiwu was one of the sub-venues for China Central Television’s Spring Festival Gala television show this year, and products featured on the show have been flying off the shelves since the holiday.</p>
<div class="lb-trans"><p>义乌是今年中央电视台春节联欢晚会的分会场之一，节目中展示的产品自假期以来销售火爆。</p>
</div><p>Customer traffic at fashion accessories brand Yin Di on Feb. 28 was several times higher than in previous years thanks to the buzz created by the show, Brand Manager Zhu Sufang told Yicai.</p>
<div class="lb-trans"><p>时尚配饰品牌 Yin Di 在 2 月 28 日的顾客流量是往年几倍，品牌经理朱素芳告诉第一财经。</p>
</div><p>&#34;The day before the Lunar New Year, the broadcaster's cultural and creative team recognized our strong design capabilities, and two of our products were chosen for the show, which has greatly boosted demand for these items,&#34; Zhu said. “Pre-sales of products labeled ‘as seen on the Spring Festival Gala’ products have already topped CNY700,000 (USD101,860).”</p>
<div class="lb-trans"><p>朱表示：“在农历新年前一天，广播公司的文化创意团队认可了我们的强大设计能力，两个产品被选中参加节目，这极大地提升了这些商品的需求。标有 ‘春节联欢晚会推荐’ 的产品预售额已经超过 70 万元（约合 101,860 美元）。”</p>
</div><p>Zhu's team excels in product innovation. Their main customers are in South Korea. The team’s many years in the fashion accessories sector have given them a sharp sense of trends and strong design skills. Last year, her store’s revenue expanded between 20 percent and 30 percent, hitting a record high. This year, she is aiming for a 50 percent jump in revenue.</p>
<div class="lb-trans"><p>朱的团队在产品创新方面表现出色，主要客户在韩国。团队在时尚配饰领域多年的经验使他们对趋势有敏锐的洞察力和强大的设计能力。去年，她的店铺收入增长了 20% 到 30%，创下历史新高。今年，她的目标是收入增长 50%。</p>
</div><p>Yiwu’s total imports and exports surged 25.1 percent last year from the year before to CNY836.5 billion (USD121.5 billion), topping CNY800 billion (USD116.4 billion) for the first time. Exports soared 24.1 percent to CNY730.7 billion, while imports jumped 32.3 percent to CNY105.8 billion.‌</p>
<div class="lb-trans"><p>义乌去年的进出口总额同比激增 25.1%，达到 8365 亿元（约合 1215 亿美元），首次突破 8000 亿元（约合 1164 亿美元）。出口增长 24.1%，达到 7307 亿元，进口增长 32.3%，达到 1058 亿元。</p>
</div><p>Editors: Tang Shihua, Kim Taylor</p>
<div class="lb-trans"><p>编辑：唐诗华，金·泰勒</p>
</div>

义乌批发中心在春节假期后的首个交易日访客量增长了 24%