<p>香港，2026 年 3 月 13 日 -（ACN Newswire）- 在全球科技革命和中国扩大内需政策的双重推动下，人工智能与消费场景的融合已进入加速发展阶段。作为中国人工智能互动营销服务领域的领先企业，趣致集团（00917.HK）抓住行业机遇，持续深化 “人工智能 + 消费场景” 的核心战略。公司在技术研发、业务布局和全球扩展等多个维度取得了突破，展现出强大的发展韧性和增长潜力。</p>
<p>在 3 月 12 日，趣致集团公布了 2025 财务业绩。根据数据显示，公司在这一年保持了强劲的增长势头，收入达到人民币 16.63 亿元，同比增长 24.2%。更值得注意的是，公司盈利能力持续增强，期间利润达到人民币 2.9 亿元。公司成功实现了扭亏为盈，标志着新发展阶段的开始。</p>
<p>趣致集团在 2024 年记录的会计亏损主要归因于上市期间优先股公允价值的变化。随着这些与会计相关的干扰因素的消除，公司真正的内在盈利能力愈加明显，标志着趣致正式进入由规模效应爆发驱动的黄金增长期。</p>
<p>构建坚实的技术基础，通过产品创新推动质的业绩增长</p>
<p>在 2025 年，趣致集团继续深化其 “人工智能 + 消费场景” 战略，增加对基础技术和平台能力的投资。研发费用同比大幅增长 75%，为公司的发展奠定了坚实的技术基础。通过构建统一的人工智能技术中台和模块化能力系统，集团在研发效率和技术可重用性方面取得了提升。</p>
<p>其自研的 AI-OMNI 多模态神经集成协作引擎在感知、决策和执行方面取得了关键突破，成为集团产品创新的核心技术支持。凭借这些技术优势，趣致集团系统性地推出和升级了一系列人工智能驱动的互动营销产品，包括人工智能数字人购物助手、人工智能全息营销柜、AIGC 中台和资源库、人工智能代理工作站以及人工智能数据和战略分析解决方案。这些创新为多个业务和场景的实施提供了可靠支持，直接推动了高质量的收入增长。</p>
<p>业务协同推动扩展，全球布局释放新增长潜力</p>
<p>按业务板块划分，集团核心业务的营销服务板块在 2025 年实现了同比增长 27.8%，收入达到人民币 14.02 亿元。其中，高利润的增值营销服务表现突出，收入达到人民币 2.36 亿元，同比增长 32.9%。其收入占比持续上升，推动了整体收入质量和毛利结构的优化。在 2025 年，该板块的毛利润达到人民币 8.75 亿元，同比增长 28.8%。</p>
<p>作为集团 “人工智能体验消费” 战略实践平台，商品销售板块在人工智能互动终端的商业转化效率上持续改善。这是通过在杭州、成都和宁波等高潜力城市扩展终端网络，优化产品组合以提高毛利率，以及用智能互动营销替代传统价格促销实现的。该板块与核心营销服务形成了强大的协同效应，成为前沿技术商业应用的重要场景。在 2025 年，趣致集团商品销售板块的收入同比增长 5.2%，达到人民币 1.94 亿元，而毛利润同比增长 12.7%，达到人民币 4900 万元。</p>
<p>生活方式和创新业务的布局为趣致集团解锁了全球增长的新维度。在 2025 年，集团聚焦 “人工智能 + 生活方式”，同时扩展至中东、东南亚和澳大利亚。设立了海外业务部门，全面负责全球运营的实施，并与迪拜的关键当地合作伙伴达成战略合作。目前，趣致集团已完成其人工智能驱动的室内娱乐空间的初步准备，并在迪拜和新加坡获得了运营许可证。海外团队的建立、产品本地化和精细化，以及软硬件系统的整合正在稳步推进。集团还完成了本地化人工智能模型的验证，确保其人工智能驱动的互动体验能够准确适应多语言和跨文化场景。这为其海外业务的可扩展扩展奠定了坚实基础，预计将成为公司业绩的第二增长曲线。</p>
<p>扩展客户基础：人工智能 + 消费场景的新旅程</p>
<p>凭借其创新高效的商业模式和卓越的服务能力，趣致集团与品牌客户保持了良好稳定的合作关系。此外，公司还扩展了服务的应用场景，丰富和优化了其基于人工智能的互动营销产品，开发了数据战略解决方案，并完善了其营销产品组合和服务模式。因此，公司持续扩大了行业影响力，加深了与优质客户的合作，并稳步增长其高端客户群体，品牌客户和重点客户的数量均在上升。到 2025 年，趣致集团全年服务的品牌客户总数增加至 332 个，其中包括 58 个重点客户。重点客户的平均收入同比增长 15%，反映出客户价值的持续提升，进一步巩固了公司持续业绩增长的基础。</p>
<p>在强劲业绩的支持下，趣致集团全年保持了良好的财务状况和充足的现金流。截至 2025 年 12 月 31 日，集团的现金和银行余额达到人民币 15.06 亿元，为后续在技术、业务扩展和全球布局方面的投资提供了强有力的支持。</p>
<p>总之，趣致集团在 2025 年的卓越表现是其多年深耕人工智能技术和坚定实施 “人工智能 + 消费场景” 战略的必然结果。从亏损到盈利的转变进一步证明了其商业模式的可持续性和盈利能力的增长潜力。</p>
<p>展望未来，随着人工智能与实体消费场景的深度融合，大规模部署人工智能应用的机会窗口已经出现。以技术为核心，以场景为基础，趣致集团正在构建一个跨区域、端到端的人工智能生活方式平台。在新质量生产力加速培育的背景下，公司凭借其技术壁垒、场景优势和全球视野，具备继续引领人工智能与消费融合的行业转型，并实现自身长期可持续发展的良好基础。</p>
<p>版权 © 2026 ACN Newswire。保留所有权利。</p>

趣致集团

<p>趣致集团在 2025 年的财务表现实现了显著的扭转，净利润达到 2.9 亿元人民币，收入为 16.63 亿元人民币，同比增长 24.2%。公司专注于将人工智能与消费场景相结合，研发费用增长了 75%，并推出了创新的人工智能驱动的营销产品。营销服务部门的收入增长了 27.8%，而商品销售部门增长了 5.2%。趣致集团还在全球范围内扩展业务，在中东和东南亚开展运营，为未来的增长奠定了基础</p>

<p>HONG KONG, Mar 13, 2026 - (ACN Newswire) - Against the dual boost of a global technological revolution and China's policies to expand domestic demand, the integration of AI with consumption scenarios has entered a phase of accelerated development. As a leading enterprise in China's AI interactive marketing services sector, Qunabox Group (00917.HK) has seized industry opportunities and continued to deepen its core strategy of 'AI + Consumption Scenarios'. The Company has achieved breakthroughs across multiple dimensions, including technological research and development, business deployment and global expansion, demonstrating strong development resilience and growth potential.</p>
<div class="lb-trans"><p>香港，2026 年 3 月 13 日 -（ACN Newswire）- 在全球科技革命和中国扩大内需政策的双重推动下，人工智能与消费场景的融合已进入加速发展阶段。作为中国人工智能互动营销服务领域的领先企业，趣致集团（00917.HK）抓住行业机遇，持续深化 “人工智能 + 消费场景” 的核心战略。公司在技术研发、业务布局和全球扩展等多个维度取得了突破，展现出强大的发展韧性和增长潜力。</p>
</div><p>On 12 March, Qunabox Group announced its 2025 financial results. According to the data, the Company maintained a robust growth momentum during the year, recording revenue of RMB1.663 billion, a year-on-year increase of 24.2%. More notably, the Company's profitability continued to strengthen, with profit for the period reaching RMB290 million. The Company successfully turned losses into profits, marking the beginning of a new stage of development.</p>
<div class="lb-trans"><p>在 3 月 12 日，趣致集团公布了 2025 财务业绩。根据数据显示，公司在这一年保持了强劲的增长势头，收入达到人民币 16.63 亿元，同比增长 24.2%。更值得注意的是，公司盈利能力持续增强，期间利润达到人民币 2.9 亿元。公司成功实现了扭亏为盈，标志着新发展阶段的开始。</p>
</div><p>The accounting loss recorded by Qunabox Group in 2024 was mainly attributable to changes in the fair value of preferred shares during the listing period. With the elimination of these accounting-related disturbances, the Company's genuine intrinsic profitability has become increasingly evident, signaling that Qunabox has officially entered a golden period of growth driven by the explosive release of scale effects.</p>
<div class="lb-trans"><p>趣致集团在 2024 年记录的会计亏损主要归因于上市期间优先股公允价值的变化。随着这些与会计相关的干扰因素的消除，公司真正的内在盈利能力愈加明显，标志着趣致正式进入由规模效应爆发驱动的黄金增长期。</p>
</div><p>Building a Solid Technological Foundation and Driving Qualitative Performance Growth Through Product Innovation</p>
<div class="lb-trans"><p>构建坚实的技术基础，通过产品创新推动质的业绩增长</p>
</div><p>In 2025, Qunabox Group continued to deepen its 'AI + Consumption Scenarios' strategy by increasing investment in underlying technologies and platform capabilities. R&amp;D expenses rose significantly by 75% year-on-year, laying a solid technological foundation for the Company's development. By building a unified AI technology middle platform and a modular capability system, the Group achieved improvements in both R&amp;D efficiency and technology reusability.</p>
<div class="lb-trans"><p>在 2025 年，趣致集团继续深化其 “人工智能 + 消费场景” 战略，增加对基础技术和平台能力的投资。研发费用同比大幅增长 75%，为公司的发展奠定了坚实的技术基础。通过构建统一的人工智能技术中台和模块化能力系统，集团在研发效率和技术可重用性方面取得了提升。</p>
</div><p>Its self-developed AI-OMNI multimodal neural integrated collaboration engine achieved key breakthroughs in perception, decision-making, and execution, becoming the core technological support for the Group's product innovation. Leveraging these technological advantages, Qunabox Group systematically launched and upgraded a series of AI-powered interactive marketing products, including AI digital human shopping assistants, AI holographic marketing cabinets, an AIGC middle platform and resource library, AI Agent workstations, and AI data and strategy analytics solutions. These innovations provide reliable support for implementation across multiple businesses and scenarios, directly driving high-quality revenue growth.</p>
<div class="lb-trans"><p>其自研的 AI-OMNI 多模态神经集成协作引擎在感知、决策和执行方面取得了关键突破，成为集团产品创新的核心技术支持。凭借这些技术优势，趣致集团系统性地推出和升级了一系列人工智能驱动的互动营销产品，包括人工智能数字人购物助手、人工智能全息营销柜、AIGC 中台和资源库、人工智能代理工作站以及人工智能数据和战略分析解决方案。这些创新为多个业务和场景的实施提供了可靠支持，直接推动了高质量的收入增长。</p>
</div><p>Business Synergy Fueling Expansion, Global Layout Unlocking New Growth Potential</p>
<div class="lb-trans"><p>业务协同推动扩展，全球布局释放新增长潜力</p>
</div><p>By business segment, the marketing services segment, the Group's core business, recorded a year-on-year revenue increase of 27.8% in 2025 to reach RMB1.402 billion. Among them, the high-margin value-added marketing services delivered a standout performance, with revenue hitting RMB236 million, a year-on-year surge of 32.9%. Its revenue share continued to rise, driving the optimization of the overall revenue quality and gross margin structure. In 2025, the gross profit of this segment amounted to RMB875 million, up 28.8% year on year.</p>
<div class="lb-trans"><p>按业务板块划分，集团核心业务的营销服务板块在 2025 年实现了同比增长 27.8%，收入达到人民币 14.02 亿元。其中，高利润的增值营销服务表现突出，收入达到人民币 2.36 亿元，同比增长 32.9%。其收入占比持续上升，推动了整体收入质量和毛利结构的优化。在 2025 年，该板块的毛利润达到人民币 8.75 亿元，同比增长 28.8%。</p>
</div><p>As the strategic practice platform for the Group's &#34;AI experiential consumption&#34; initiative, the merchandise sales segment achieved continuous improvements in the commercial conversion efficiency of AI interactive terminals. This was accomplished through expanding the terminal network in high-potential cities such as Hangzhou, Chengdu and Ningbo, optimizing the product portfolio toward higher-margin items, and replacing traditional price promotions with intelligent interactive marketing. The segment has developed strong synergies with the core marketing services and become an important scenario for the commercial application of cutting-edge technologies. In 2025, revenue from the merchandise sales segment of Qunabox Group increased by 5.2% year on year to RMB194 million, while gross profit rose by 12.7% year on year to RMB49 million.</p>
<div class="lb-trans"><p>作为集团 “人工智能体验消费” 战略实践平台，商品销售板块在人工智能互动终端的商业转化效率上持续改善。这是通过在杭州、成都和宁波等高潜力城市扩展终端网络，优化产品组合以提高毛利率，以及用智能互动营销替代传统价格促销实现的。该板块与核心营销服务形成了强大的协同效应，成为前沿技术商业应用的重要场景。在 2025 年，趣致集团商品销售板块的收入同比增长 5.2%，达到人民币 1.94 亿元，而毛利润同比增长 12.7%，达到人民币 4900 万元。</p>
</div><p>The layout of lifestyle and innovative businesses has unlocked a new dimension of global growth for Qunabox Group. In 2025, focusing on &#34;AI + Lifestyle&#34;, the Group expanded into the Middle East, Southeast Asia and Australia simultaneously. An overseas business department was established to oversee the full implementation of global operations, and strategic cooperation has been reached with key local partners in Dubai. Currently, Qunabox Group has completed the preliminary preparations for its AI-powered indoor entertainment spaces and obtained operating licenses in Dubai and Singapore. The establishment of overseas teams, product localization and refinement, as well as the integration of software and hardware systems are advancing steadily. The Group has also completed the validation of localized AI models, ensuring that its AI-driven interactive experiences can be accurately adapted to multilingual and cross-cultural scenarios. This lays a solid foundation for the scalable expansion of its overseas business, which is expected to become the Company's second growth curve for performance.</p>
<div class="lb-trans"><p>生活方式和创新业务的布局为趣致集团解锁了全球增长的新维度。在 2025 年，集团聚焦 “人工智能 + 生活方式”，同时扩展至中东、东南亚和澳大利亚。设立了海外业务部门，全面负责全球运营的实施，并与迪拜的关键当地合作伙伴达成战略合作。目前，趣致集团已完成其人工智能驱动的室内娱乐空间的初步准备，并在迪拜和新加坡获得了运营许可证。海外团队的建立、产品本地化和精细化，以及软硬件系统的整合正在稳步推进。集团还完成了本地化人工智能模型的验证，确保其人工智能驱动的互动体验能够准确适应多语言和跨文化场景。这为其海外业务的可扩展扩展奠定了坚实基础，预计将成为公司业绩的第二增长曲线。</p>
</div><p>Expanding Customer Base: A New Journey for AI + Consumption Scenarios</p>
<div class="lb-trans"><p>扩展客户基础：人工智能 + 消费场景的新旅程</p>
</div><p>Leveraging its innovative and efficient business model and outstanding service capabilities, Qunabox Group has maintained sound and stable partnerships with brand clients. Additionally, the Company has expanded the application scenarios of its services, enriched and optimized its AI-driven interactive marketing products, developed data strategy solutions, and refined its marketing product portfolio and service model. As a result, the Company has continuously expanded its industry influence, deepened cooperation with high-quality clients, and steadily grown its premium client base, with both the number of brand clients and key accounts on the rise. In 2025, the total number of brand clients served by Qunabox Group increased to 332 for the full year, including 58 key accounts. The average revenue per key account grew by 15% year on year, reflecting a continuous rise in client value and further consolidating the foundation for the Company's sustained performance growth.</p>
<div class="lb-trans"><p>凭借其创新高效的商业模式和卓越的服务能力，趣致集团与品牌客户保持了良好稳定的合作关系。此外，公司还扩展了服务的应用场景，丰富和优化了其基于人工智能的互动营销产品，开发了数据战略解决方案，并完善了其营销产品组合和服务模式。因此，公司持续扩大了行业影响力，加深了与优质客户的合作，并稳步增长其高端客户群体，品牌客户和重点客户的数量均在上升。到 2025 年，趣致集团全年服务的品牌客户总数增加至 332 个，其中包括 58 个重点客户。重点客户的平均收入同比增长 15%，反映出客户价值的持续提升，进一步巩固了公司持续业绩增长的基础。</p>
</div><p>Supported by strong performance, Qunabox Group maintained a sound financial position and ample cash flow throughout the year. As at 31 December 2025, the Group's cash and bank balances amounted to RMB1.506 billion, providing strong support for subsequent investments in technology, business expansion and global deployment.</p>
<div class="lb-trans"><p>在强劲业绩的支持下，趣致集团全年保持了良好的财务状况和充足的现金流。截至 2025 年 12 月 31 日，集团的现金和银行余额达到人民币 15.06 亿元，为后续在技术、业务扩展和全球布局方面的投资提供了强有力的支持。</p>
</div><p>In summary, Qunabox Group's outstanding performance in 2025 is the inevitable result of its years of deep engagement in AI technologies and its steadfast implementation of the 'AI + Consumption Scenarios' strategy. The turnaround from loss to profit further demonstrates the sustainability of its business model and the growth potential of its profitability.</p>
<div class="lb-trans"><p>总之，趣致集团在 2025 年的卓越表现是其多年深耕人工智能技术和坚定实施 “人工智能 + 消费场景” 战略的必然结果。从亏损到盈利的转变进一步证明了其商业模式的可持续性和盈利能力的增长潜力。</p>
</div><p>Looking ahead, as the integration of artificial intelligence with physical consumption scenarios continues to deepen, a window of opportunity has emerged for the large-scale deployment of AI applications. With technology at its core and scenarios as its foundation, Qunabox Group is building a cross-regional, end-to-end AI lifestyle platform. Amid the accelerated cultivation of new quality productive forces, the Company, leveraging its technological barriers, scenario advantages and global vision, is well positioned to continue leading the industry transformation in the integration of AI and consumption and to achieve long-term sustainable development of its own.</p>
<div class="lb-trans"><p>展望未来，随着人工智能与实体消费场景的深度融合，大规模部署人工智能应用的机会窗口已经出现。以技术为核心，以场景为基础，趣致集团正在构建一个跨区域、端到端的人工智能生活方式平台。在新质量生产力加速培育的背景下，公司凭借其技术壁垒、场景优势和全球视野，具备继续引领人工智能与消费融合的行业转型，并实现自身长期可持续发展的良好基础。</p>
</div><p>Copyright 2026 ACN Newswire . All rights reserved.</p>
<div class="lb-trans"><p>版权 © 2026 ACN Newswire。保留所有权利。</p>
</div>

趣致集团在四年内收入增长三倍，2025 年净利润达 2.9 亿人民币