<p>一名联邦法官于周四驳回了埃隆·马斯克的 X 公司对一组组织抵制该社交媒体公司的广告商的诉讼。</p>
<p>美国地区法官简·博伊尔发现 X 并未遭受任何反垄断伤害，并且法院对诉讼中几家公司的管辖权不存在。</p>
<p>X 于 2024 年起诉世界广告主联合会及其全球负责任媒体联盟（GARM）倡议，指控该团体通过共谋 “集体拒绝数十亿美元的广告收入” 违反反垄断法。</p>
<p>诉讼还列举了包括联合利华、玛氏和 CVS 在内的几家大型公司，后来又将壳牌、雀巢、乐高等公司加入案件。</p>
<p>在周四的裁决中，博伊尔指出，一组拒绝向特定供应商购买的竞争者只有在其目的是为了让另一家供应商垄断市场时，才可能造成反垄断伤害。</p>
<p>“X 并未声称对其的抵制允许或意图允许一家竞争社交媒体公司垄断在线广告空间的供应市场，” 她写道。</p>
<p>法官还表示，如果一群竞争者试图切断对其他下游客户的访问，供应商可能会遭受反垄断伤害。但博伊尔表示，本案中的广告商并未施加 “‘不敢绕过我们’ 的限制”。</p>
<p>“这里的共谋广告商并未试图强迫 X 仅与 GARM 广告商合作，以便控制社交媒体广告市场或任何其他市场，” 她说。“他们只是决定不从 X 购买广告，尽管 X 向其他任何人出售广告空间。”</p>
<p>自从他在 2022 年以 440 亿美元收购 X（当时称为 Twitter）以来，马斯克与广告商的关系一直紧张。随着他迅速改变平台的内容审核政策，许多广告商撤回了广告，引发了这位科技巨头的不满。</p>
<p>这位亿万富翁公开对广告商发火，曾一度告诉他们 “去你妈的”，并特别指责迪士尼首席执行官鲍勃·艾格，因其决定暂停广告。</p>

联合利华

MARX

<p>一名联邦法官驳回了埃隆·马斯克对广告商的 X 诉讼，裁定 X 并未遭受反垄断损害，并且法院对部分被告缺乏管辖权。该诉讼声称，包括联合利华和玛氏在内的一组广告商共谋抵制 X，拒绝提供数十亿的广告收入。博伊尔法官表示，该抵制并不旨在让竞争对手主导市场，广告商也没有对 X 的广告选项施加限制。自 2022 年收购 X 以来，马斯克与广告商的关系一直紧张</p>

<p>A federal judge on Thursday dismissed a lawsuit brought by Elon Musk’s X against a coalition of advertisers that organized a boycott against the social media company.</p>
<div class="lb-trans"><p>一名联邦法官于周四驳回了埃隆·马斯克的 X 公司对一组组织抵制该社交媒体公司的广告商的诉讼。</p>
</div><p>U.S. District Judge Jane Boyle found that X did not suffer any antitrust injury and that the court did not have jurisdiction over several of the companies in the lawsuit.</p>
<div class="lb-trans"><p>美国地区法官简·博伊尔发现 X 并未遭受任何反垄断伤害，并且法院对诉讼中几家公司的管辖权不存在。</p>
</div><p>X sued the World Federation of Advertisers and its and its Global Alliance for Responsible Media (GARM) initiative in 2024, alleging the group violated antitrust laws by conspiring to “collectively withhold billions of dollars in advertising revenue.”</p>
<div class="lb-trans"><p>X 于 2024 年起诉世界广告主联合会及其全球负责任媒体联盟（GARM）倡议，指控该团体通过共谋 “集体拒绝数十亿美元的广告收入” 违反反垄断法。</p>
</div><p>The suit also named several major companies, including Unilever, Mars and CVS. It later added Shell, Nestle, Lego and others to the case.</p>
<div class="lb-trans"><p>诉讼还列举了包括联合利华、玛氏和 CVS 在内的几家大型公司，后来又将壳牌、雀巢、乐高等公司加入案件。</p>
</div><p>In Thursday’s ruling, Boyle noted that a group of competitors who refuse to buy from a particular supplier can cause antitrust harm only if it is meant to allow another supplier to corner the market.</p>
<div class="lb-trans"><p>在周四的裁决中，博伊尔指出，一组拒绝向特定供应商购买的竞争者只有在其目的是为了让另一家供应商垄断市场时，才可能造成反垄断伤害。</p>
</div><p>“X has not alleged that the boycott against it allows or is intended to allow a competing social media company to corner the supply market for online advertising space,” she wrote.</p>
<div class="lb-trans"><p>“X 并未声称对其的抵制允许或意图允许一家竞争社交媒体公司垄断在线广告空间的供应市场，” 她写道。</p>
</div><p>The judge also said a supplier can suffer antitrust injury if a contingent of competitors seeks to cut off access to other downstream customers. But the advertisers in the case did not impose a “’do not dare go around us’ restriction,” Boyle said.</p>
<div class="lb-trans"><p>法官还表示，如果一群竞争者试图切断对其他下游客户的访问，供应商可能会遭受反垄断伤害。但博伊尔表示，本案中的广告商并未施加 “‘不敢绕过我们’ 的限制”。</p>
</div><p>“The conspiring advertisers here did not attempt to force X to advertise with only GARM advertisers so that they could control the social media advertising market or any other market,” she said. “They merely decided that they would not buy from X for their own advertising needs, notwithstanding if X sold advertising space to anyone else.”</p>
<div class="lb-trans"><p>“这里的共谋广告商并未试图强迫 X 仅与 GARM 广告商合作，以便控制社交媒体广告市场或任何其他市场，” 她说。“他们只是决定不从 X 购买广告，尽管 X 向其他任何人出售广告空间。”</p>
</div><p>Musk has had a contentious relationship with advertisers since he first acquired X, then known as Twitter, for $44 billion in 2022. As he rapidly made changes to the platform’s content moderation policies, numerous advertisers pulled back, drawing the ire of the tech mogul.</p>
<div class="lb-trans"><p>自从他在 2022 年以 440 亿美元收购 X（当时称为 Twitter）以来，马斯克与广告商的关系一直紧张。随着他迅速改变平台的内容审核政策，许多广告商撤回了广告，引发了这位科技巨头的不满。</p>
</div><p>The billionaire lashed out at advertisers publicly, at one point telling them to “go f— yourself” and specifically calling out Disney CEO Bob Iger over the company’s decision to halt advertising.</p>
<div class="lb-trans"><p>这位亿万富翁公开对广告商发火，曾一度告诉他们 “去你妈的”，并特别指责迪士尼首席执行官鲍勃·艾格，因其决定暂停广告。</p>
</div>

法官驳回了 X 公司指控广告商进行非法抵制的诉讼