<p>（第一财经）4 月 3 日——许多海外咖啡品牌在上海国际展览会上进行市场测试时，对中国市场表示乐观，特别是对精品咖啡需求的看好。</p>
<p>专注于质量和消费者体验的精品咖啡正在抢占市场，而行业内的 “价格战” 和大规模扩张潮逐渐减弱，几位专注于此类咖啡的中国专家在年度 Hotelex 上海咖啡与食品节上告诉第一财经。这也是海外从业者今年争相在中国首发的重要原因。</p>
<p>近 500 家来自咖啡产业上下游的参展商参加了此次活动，展会于 3 月 30 日至明天在国家会展中心举行。今年的海外参展商数量显著增加，包括非洲咖啡豆供应商、日本和韩国的精品咖啡品牌，以及阿曼的咖啡烘焙商。</p>
<p>来自埃塞俄比亚的咖啡商 Ambaye 在展会上带来了当地的精品生咖啡豆，他告诉第一财经，尽管他的公司在美国、澳大利亚等国拥有成熟的海外市场渠道，但对中国的消费量和发展潜力持特别乐观的态度。</p>
<p>精品咖啡通常是在咖啡品鉴中得分超过 80 分的咖啡，从种植到冲泡保持高标准，豆子的质量更高、缺陷率更低，并且在追溯种植园来源时更加谨慎。</p>
<p>埃塞俄比亚是全球主要的精品咖啡生产国之一。根据海关总署的数据，中国去年从这个非洲国家进口了 72,000 吨咖啡豆，是 2024 年的四倍多，成为其最大来源之一。</p>
<p>阿曼的咖啡烘焙品牌 Azura 主要销售精品烘焙咖啡豆。一位当地生豆供应商帮助该公司的年轻员工在活动中向访客介绍其产品，因为他们不会说中文。</p>
<p>中国涌现出几家优秀的咖啡烘焙商，但 Azura 对其市场竞争力充满信心，并计划进入中国的精品咖啡市场细分领域，一位工作人员对第一财经表示。</p>
<p>在来自釜山的精品咖啡品牌 Momos 的展位上，络绎不绝的访客在尝试咖啡，直到售罄。同时，一些人前来讨论合作机会。</p>
<p>中国的咖啡市场经历了爆炸式增长，竞争也变得愈发激烈。</p>
<p>“过去一到两年，行业经历了价格战、外卖大战以及咖啡期货的急剧上涨，使得许多参与者生存变得非常困难，” 一位中国咖啡商对第一财经表示。“商业咖啡领域竞争激烈，而精品咖啡市场则显示出更好的发展势头。”</p>
<p>“许多来自日本和韩国的精品咖啡品牌参加此次活动，因为他们的国内市场已经变得疲软，而中国市场则稳步上升，因此他们在这里寻求新的机会，” 该人士补充道。</p>
<p>领先的中国咖啡品牌的价格战和大规模门店扩张不仅降低了每单的平均价值，还分流了一部分精品咖啡消费者。然而，价格战也在市场培育中发挥了作用，吸引了许多新的咖啡饮用者，扩大了国内精品咖啡的消费群体，该人士指出。</p>
<p>今年，消费者对精品咖啡的接受度和普及率有所提高，越来越多的高质量原材料受到追捧，一位江苏省的精品咖啡店老板对第一财经表示。“越来越多的顾客在点单时会询问咖啡豆的风味、产地和种植园。我店只使用来自精品种植园的咖啡豆。”</p>
<p>根据宏灿产业研究院的数据，中国的精品咖啡市场在 2024 年达到了近 280 亿元人民币（约合 41 亿美元）。尽管那一年增速放缓，但从 2020 年到 2024 年的复合年增长率超过 20%。</p>
<p>编辑：马丁·卡迪耶夫</p>

中概股 ETF - PowerShares

JCHI

中国 MSCI ETF - iShares

中国龙 ETF - Roundhill

<p>许多海外咖啡品牌对中国的精品咖啡市场持乐观态度，这在上海国际咖啡与食品博览会上得到了体现。此次活动吸引了近 500 家参展商，国际参与度显著增加。精品咖啡强调质量和消费者体验，正逐渐受到欢迎，尤其是在行业价格战逐渐减弱的背景下。专家指出，对高质量咖啡的需求增长以及消费群体的扩大是推动这一趋势的关键因素。预计到 2024 年，中国的精品咖啡市场将达到 280 亿元人民币（41 亿美元），2020 年至 2024 年的年均复合增长率将超过 20%</p>

<p>(Yicai) April 3 -- Many overseas coffee brands express optimism about China, especially regarding specialty coffee demand, while conducting market testing during an international exhibition in Shanghai.</p>
<div class="lb-trans"><p>（第一财经）4 月 3 日——许多海外咖啡品牌在上海国际展览会上进行市场测试时，对中国市场表示乐观，特别是对精品咖啡需求的看好。</p>
</div><p>Specialty coffee that focuses on quality and consumer experience is seizing the market while the &#34;price war&#34; and the extensive expansion wave in the industry gradually dwindle, several Chinese experts focused on such coffee told Yicai during the annual Hotelex Shanghai Coffee &amp; Food Festival. This is also an important reason why overseas practitioners are vying to debut in China this year, they added.</p>
<div class="lb-trans"><p>专注于质量和消费者体验的精品咖啡正在抢占市场，而行业内的 “价格战” 和大规模扩张潮逐渐减弱，几位专注于此类咖啡的中国专家在年度 Hotelex 上海咖啡与食品节上告诉第一财经。这也是海外从业者今年争相在中国首发的重要原因。</p>
</div><p>Almost 500 exhibitors from the upstream and downstream of the coffee industry attended the event, held at the National Exhibition and Convention Center from March 30 through tomorrow. The number of overseas exhibitors this year has significantly increased, including African coffee bean suppliers, Japanese and South Korean specialty coffee brands, as well as Omani coffee roasters.</p>
<div class="lb-trans"><p>近 500 家来自咖啡产业上下游的参展商参加了此次活动，展会于 3 月 30 日至明天在国家会展中心举行。今年的海外参展商数量显著增加，包括非洲咖啡豆供应商、日本和韩国的精品咖啡品牌，以及阿曼的咖啡烘焙商。</p>
</div><p>Ambaye, a coffee merchant from Ethiopia who brought local specialty green coffee beans to the expo, told Yicai that his company has mature overseas market channels in the United States, Australia, and other countries, but has a particularly upbeat view on China because of its huge consumption volume and development potential.</p>
<div class="lb-trans"><p>来自埃塞俄比亚的咖啡商 Ambaye 在展会上带来了当地的精品生咖啡豆，他告诉第一财经，尽管他的公司在美国、澳大利亚等国拥有成熟的海外市场渠道，但对中国的消费量和发展潜力持特别乐观的态度。</p>
</div><p>Specialty coffee is usually one that scores over 80 points in Coffee cupping (observing the aromas and flavors of brewed coffee), maintains high standards from planting to brewing, has a higher quality and lower defect rate of beans, and is more cautious when tracing the origin of the plantation estate.</p>
<div class="lb-trans"><p>精品咖啡通常是在咖啡品鉴中得分超过 80 分的咖啡，从种植到冲泡保持高标准，豆子的质量更高、缺陷率更低，并且在追溯种植园来源时更加谨慎。</p>
</div><p>Ethiopia is one of the world's major producers of specialty coffee. China imported 72,000 tons of coffee beans from the African country last year, more than quadruple that in 2024, making it one of its biggest sources, according to data from the General Administration of Customs.</p>
<div class="lb-trans"><p>埃塞俄比亚是全球主要的精品咖啡生产国之一。根据海关总署的数据，中国去年从这个非洲国家进口了 72,000 吨咖啡豆，是 2024 年的四倍多，成为其最大来源之一。</p>
</div><p>Azura, an Omani coffee roasting brand, mainly sells specialty roasted coffee beans. A local green bean supplier helped the firm's young staffers in introducing its products to visitors at the event because they did not speak Chinese.</p>
<div class="lb-trans"><p>阿曼的咖啡烘焙品牌 Azura 主要销售精品烘焙咖啡豆。一位当地生豆供应商帮助该公司的年轻员工在活动中向访客介绍其产品，因为他们不会说中文。</p>
</div><p>Several outstanding coffee roasters have emerged in China, but Azura has confidence in its market competitiveness and plans to enter the country's specialty coffee market segment, one worker said to Yicai.</p>
<div class="lb-trans"><p>中国涌现出几家优秀的咖啡烘焙商，但 Azura 对其市场竞争力充满信心，并计划进入中国的精品咖啡市场细分领域，一位工作人员对第一财经表示。</p>
</div><p>A continuous stream of visitors was trying to taste the coffee at the booth of specialty coffee brand Momos from Busan before it sold out. At the same time, some came to discuss cooperation opportunities.</p>
<div class="lb-trans"><p>在来自釜山的精品咖啡品牌 Momos 的展位上，络绎不绝的访客在尝试咖啡，直到售罄。同时，一些人前来讨论合作机会。</p>
</div><p>China's coffee market has witnessed explosive growth, with competition also becoming increasingly fierce.</p>
<div class="lb-trans"><p>中国的咖啡市场经历了爆炸式增长，竞争也变得愈发激烈。</p>
</div><p>&#34;The industry has gone through price wars, takeout battles, and a sharp rise in coffee futures over the past one to two years, making it so difficult for many players to survive,&#34; a Chinese coffee trader told Yicai. &#34;Competition is intense in the commercial coffee sector, while the specialty coffee market shows a better momentum.</p>
<div class="lb-trans"><p>“过去一到两年，行业经历了价格战、外卖大战以及咖啡期货的急剧上涨，使得许多参与者生存变得非常困难，” 一位中国咖啡商对第一财经表示。“商业咖啡领域竞争激烈，而精品咖啡市场则显示出更好的发展势头。”</p>
</div><p>&#34;Many specialty coffee brands from Japan and South Korea have come to the event because their domestic markets have become sluggish, while that in China has been rising steadily, so they seek new opportunities here,&#34; the person added.</p>
<div class="lb-trans"><p>“许多来自日本和韩国的精品咖啡品牌参加此次活动，因为他们的国内市场已经变得疲软，而中国市场则稳步上升，因此他们在这里寻求新的机会，” 该人士补充道。</p>
</div><p>The price wars and large-scale store expansion of leading Chinese coffee brands have not only lowered the average value per order but also diverted some of the specialty coffee consumers, the person noted. However, the price wars also played a role in market cultivation, attracting many new coffee drinkers and expanding the consumer base for domestic specialty coffee, the person pointed out.</p>
<div class="lb-trans"><p>领先的中国咖啡品牌的价格战和大规模门店扩张不仅降低了每单的平均价值，还分流了一部分精品咖啡消费者。然而，价格战也在市场培育中发挥了作用，吸引了许多新的咖啡饮用者，扩大了国内精品咖啡的消费群体，该人士指出。</p>
</div><p>The customer acceptance and popularity of specialty coffee have increased this year, with higher-quality raw materials becoming increasingly sought after, a specialty coffee shop owner in China's Jiangsu province said to Yicai. &#34;More and more customers will ask about the flavor, origin, and plantation estate of coffee beans when ordering. My store only uses beans from specialty plantation estates.&#34;</p>
<div class="lb-trans"><p>今年，消费者对精品咖啡的接受度和普及率有所提高，越来越多的高质量原材料受到追捧，一位江苏省的精品咖啡店老板对第一财经表示。“越来越多的顾客在点单时会询问咖啡豆的风味、产地和种植园。我店只使用来自精品种植园的咖啡豆。”</p>
</div><p>The Chinese specialty coffee market reached almost CNY28 billion (USD4.1 billion) in 2024, according to the data from the Hongcan Industry Research Institute. Despite slowing that year, the compound annual growth rate exceeded 20 percent from 2020 to 2024.</p>
<div class="lb-trans"><p>根据宏灿产业研究院的数据，中国的精品咖啡市场在 2024 年达到了近 280 亿元人民币（约合 41 亿美元）。尽管那一年增速放缓，但从 2020 年到 2024 年的复合年增长率超过 20%。</p>
</div><p>Editor: Martin Kadiev</p>
<div class="lb-trans"><p>编辑：马丁·卡迪耶夫</p>
</div>

外国咖啡品牌对中国的精品咖啡市场感到乐观