<p><em>赋能家庭应对数字生活中人工智能的机遇与挑战</em></p>
<p>, /PRNewswire/ -- 趋势科技（Trend Micro Incorporated，TYO: 4704; TSE: 4704）今天宣布其消费业务将以 TrendLife™ 品牌运营，这一举措承认了消费者的数字生活正受到人工智能（AI）深刻影响，以及它所代表的所有机遇和新兴风险。作为消费者数字生活保护的领导者，TrendLife 正在其创新和专业知识的基础上，解决这些新挑战，同时继续提供全球数百万消费者所依赖和期待的有效解决方案和服务。</p>
<p><strong>扩展我们的关注以应对现代数字生活</strong></p>
<p>网络安全形势正在迅速演变。尽管网络钓鱼、勒索软件和身份欺诈等威胁持续增长，预计到 2025 年，基于 AI 的金融欺诈将造成全球损失达 4420 亿美元，但 AI 为日常消费者引入了全新的风险维度。随着家庭将 AI 工具融入日常生活，数据隐私和滥用的担忧日益加剧。TrendLife 对九个国家超过 10,000 名消费者的研究发现，76% 的人表示对与 AI 工具共享的个人信息可能被滥用感到中度到极度担忧，这突显了在 AI 时代对消费者数字生活保护创新方法的迫切需求。</p>
<p><strong>趋势科技首席执行官 Eva Chen：</strong> &#34;人工智能正在改变家庭的生活、学习和连接方式。这需要一种不同的保护方式，不仅要防御威胁，还要让家庭在导航 AI 驱动的世界时，真正掌握自身的安全和隐私。在 TrendLife，我们相信每个家庭都应该在不牺牲对数字生活控制的情况下，拥抱 AI 所带来的可能性。&#34;</p>
<p><strong>从保护到赋能：宣布</strong> <strong>Kaleida™，行业首创</strong></p>
<p>TrendLife 延续其创新传统和近二十年的经验，通过其 “人人享有的互联网安全” 教育倡议，推出了 Kaleida™，这是网络安全领域的首创。Kaleida 是为现代家庭打造的 AI 伴侣。与现有的孤立服务于个人的 AI 工具不同，Kaleida 将家庭视为一个统一的系统，保护每个家庭成员免受 AI 时代独特风险的影响，支持儿童学习，并帮助协调日程等事务。Kaleida 以网络安全和隐私为基础，结合每个家庭可以根据自身需求定制的指导和治理，致力于一个单一的使命：赋能家庭在 AI 时代安心前行。</p>
<p><strong>TrendLife 首席消费业务官 Frank Kuo：</strong> &#34;TrendLife 代表了对科技公司在服务家庭时的根本重新构想。我们长期以来一直帮助家庭应对各种在线风险，而 Kaleida 是这一演变的最新成果。它的突破之处在于，它解决了一种在 AI 出现之前根本不存在的新挑战。通过家庭内部的共享背景和与家庭价值观的一致性，这就是负责任的 AI 治理，支持家庭在最重要的时刻。&#34;</p>
<p>TrendLife 正在提供 Kaleida 的早期访问，并将在 2026 年晚些时候向公众发布。</p>
<p>有关 TrendLife 的更多信息以及加入 Kaleida™早期访问候补名单，请访问：https://www.trendlife.com。</p>
<p><strong>关于 TrendLife</strong></p>
<p>TrendLife 是全球消费者数字生活保护的领导者，是趋势科技的消费业务部门，提供解决方案以帮助个人和家庭在享受 AI 带来的好处的同时，尽量减少风险。凭借近四十年的专业知识和开创性研究与创新的历史，TrendLife 赢得了全球数百万人的信任，提供先进的解决方案，以应对包括诈骗、身份欺诈、深度伪造和新兴 AI 威胁在内的广泛消费者数字风险。TrendLife 致力于通过其开创性解决方案和对数字与 AI 素养的持续承诺，在 AI 时代赋能和保护家庭，为家庭提供安心。了解更多信息请访问 @ trendlife.com</p>
<p>来源：趋势科技（Trend Micro Incorporated）</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNDE1Jk5ld3NJdGVtSWQ9U0YzNDc5MSZUcmFuc21pc3Npb25fSWQ9MjAyNjA0MTUwNzUyUFJfTkVXU19VU1BSX19fX19TRjM0Nzkx?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNDE1Jk5ld3NJdGVtSWQ9U0YzNDc5MSZUcmFuc21pc3Npb25fSWQ9MjAyNjA0MTUwNzUyUFJfTkVXU19VU1BSX19fX19TRjM0Nzkx"/></p>

4704

趋势科技(ADR)

<p>趋势科技将其消费业务重新品牌为 TrendLife™，以应对人工智能在数字生活中带来的挑战和机遇。该公司强调，随着与人工智能相关的风险日益增加，特别是在数据隐私方面，创新保护解决方案的必要性。TrendLife 推出了 Kaleida™，这是一款为家庭设计的人工智能伴侣，旨在共同保护家庭成员，同时支持他们的日常活动。Kaleida 的早期访问将于 2026 年提供，体现了 TrendLife 在人工智能时代赋能家庭的承诺</p>

<p><em>Empowering families to navigate the possibilities and challenges of AI in their digital lives</em></p>
<div class="lb-trans"><p><em>赋能家庭应对数字生活中人工智能的机遇与挑战</em></p>
</div><p>, /PRNewswire/ -- Trend Micro Incorporated (TYO: 4704; TSE: 4704) today announced its consumer business will now operate under the TrendLife™ brand, a recognition that consumers' digital lives are being profoundly shaped by artificial intelligence (AI) and all the opportunities and emerging risks it represents. As a leader in consumer digital life protection, TrendLife is building on its legacy of innovation and expertise to address these new challenges while continuing to deliver the effective solutions and services that millions of consumers worldwide depend on and have come to expect.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 趋势科技（Trend Micro Incorporated，TYO: 4704; TSE: 4704）今天宣布其消费业务将以 TrendLife™ 品牌运营，这一举措承认了消费者的数字生活正受到人工智能（AI）深刻影响，以及它所代表的所有机遇和新兴风险。作为消费者数字生活保护的领导者，TrendLife 正在其创新和专业知识的基础上，解决这些新挑战，同时继续提供全球数百万消费者所依赖和期待的有效解决方案和服务。</p>
</div><p><strong>Expanding our focus to address modern digital life</strong></p>
<div class="lb-trans"><p><strong>扩展我们的关注以应对现代数字生活</strong></p>
</div><p>The cybersecurity landscape is evolving rapidly. While threats such as phishing, ransomware, and identity fraud continue to grow, with AI-enabled financial fraud accounting for $442 billion in global losses in 2025, AI has introduced an entirely new dimension of risk for everyday consumers. As families integrate AI tools into their daily lives, concerns around data privacy and misuse are mounting. A TrendLife study of more than 10,000 consumers across nine countries found that 76 percent expressed moderate to extreme concern that personal information shared with AI tools could be misused, underscoring a critical and urgent need for an innovative approach to consumer digital life protection in the AI era.</p>
<div class="lb-trans"><p>网络安全形势正在迅速演变。尽管网络钓鱼、勒索软件和身份欺诈等威胁持续增长，预计到 2025 年，基于 AI 的金融欺诈将造成全球损失达 4420 亿美元，但 AI 为日常消费者引入了全新的风险维度。随着家庭将 AI 工具融入日常生活，数据隐私和滥用的担忧日益加剧。TrendLife 对九个国家超过 10,000 名消费者的研究发现，76% 的人表示对与 AI 工具共享的个人信息可能被滥用感到中度到极度担忧，这突显了在 AI 时代对消费者数字生活保护创新方法的迫切需求。</p>
</div><p><strong>Eva Chen, CEO of Trend Micro:</strong> &#34;AI is transforming how families live, learn, and connect. That demands a different kind of protection, one that does not just defend against threats but gives families real agency over their own safety and privacy as they navigate an AI-powered world. At TrendLife, we believe every family deserves to embrace what AI makes possible without sacrificing control over their digital lives.&#34;</p>
<div class="lb-trans"><p><strong>趋势科技首席执行官 Eva Chen：</strong> &#34;人工智能正在改变家庭的生活、学习和连接方式。这需要一种不同的保护方式，不仅要防御威胁，还要让家庭在导航 AI 驱动的世界时，真正掌握自身的安全和隐私。在 TrendLife，我们相信每个家庭都应该在不牺牲对数字生活控制的情况下，拥抱 AI 所带来的可能性。&#34;</p>
</div><p><strong>From protection to empowerment: Announcing</strong> <strong>Kaleida™, an industry-first</strong></p>
<div class="lb-trans"><p><strong>从保护到赋能：宣布</strong> <strong>Kaleida™，行业首创</strong></p>
</div><p>Continuing its legacy of innovation and almost two decades of experience through its Internet Safety for All education initiative, TrendLife has introduced Kaleida™, a first of its kind from the cybersecurity sector. Kaleida is an AI companion built for modern families. Unlike existing AI tools that serve individuals in isolation, Kaleida treats the family as a unified system, safeguarding every family member from the unique risks of the AI age, supporting children's learning, and helping with actions such as coordinating schedules. With cybersecurity and privacy as a foundation coupled with guidance and governance that each family can tailor to their needs, Kaleida delivers on a singular mission: empowering families to move forward with peace of mind in the AI era.</p>
<div class="lb-trans"><p>TrendLife 延续其创新传统和近二十年的经验，通过其 “人人享有的互联网安全” 教育倡议，推出了 Kaleida™，这是网络安全领域的首创。Kaleida 是为现代家庭打造的 AI 伴侣。与现有的孤立服务于个人的 AI 工具不同，Kaleida 将家庭视为一个统一的系统，保护每个家庭成员免受 AI 时代独特风险的影响，支持儿童学习，并帮助协调日程等事务。Kaleida 以网络安全和隐私为基础，结合每个家庭可以根据自身需求定制的指导和治理，致力于一个单一的使命：赋能家庭在 AI 时代安心前行。</p>
</div><p><strong>Frank Kuo, Chief Consumer Business Officer at TrendLife:</strong> &#34;TrendLife represents a fundamental reimagining of what a technology company can mean to the families it serves. We have long helped families navigate the full range of online risks, and Kaleida is the latest in that evolution. What makes it ground-breaking is that it addresses an entirely new class of challenges that simply did not exist before AI. With shared context across the household and aligned to family values, this is what responsible AI governance looks like, supporting families in the moments that matter most.&#34;</p>
<div class="lb-trans"><p><strong>TrendLife 首席消费业务官 Frank Kuo：</strong> &#34;TrendLife 代表了对科技公司在服务家庭时的根本重新构想。我们长期以来一直帮助家庭应对各种在线风险，而 Kaleida 是这一演变的最新成果。它的突破之处在于，它解决了一种在 AI 出现之前根本不存在的新挑战。通过家庭内部的共享背景和与家庭价值观的一致性，这就是负责任的 AI 治理，支持家庭在最重要的时刻。&#34;</p>
</div><p>TrendLife is providing early access to Kaleida and will make it available to the public later in 2026.</p>
<div class="lb-trans"><p>TrendLife 正在提供 Kaleida 的早期访问，并将在 2026 年晚些时候向公众发布。</p>
</div><p>For more information about TrendLife and to join the waitlist for early access to Kaleida™, visit: https://www.trendlife.com.</p>
<div class="lb-trans"><p>有关 TrendLife 的更多信息以及加入 Kaleida™早期访问候补名单，请访问：https://www.trendlife.com。</p>
</div><p><strong>About TrendLife</strong></p>
<div class="lb-trans"><p><strong>关于 TrendLife</strong></p>
</div><p>TrendLife, a global leader in consumer digital life protection, is the consumer business unit of Trend Micro providing solutions to individuals and families so they can benefit from AI while minimizing the risks. With nearly four decades of expertise and a history of pioneering research and innovation, TrendLife is trusted by millions around the world to deliver advanced solutions that address a broad range of consumer digital risks including scams, identity fraud, deepfakes, and emerging AI threats. TrendLife is committed to empowering and protecting families in the AI era through its ground-breaking solutions and continued commitment to digital and AI literacy, providing peace of mind across the family. Learn more @ trendlife.com</p>
<div class="lb-trans"><p>TrendLife 是全球消费者数字生活保护的领导者，是趋势科技的消费业务部门，提供解决方案以帮助个人和家庭在享受 AI 带来的好处的同时，尽量减少风险。凭借近四十年的专业知识和开创性研究与创新的历史，TrendLife 赢得了全球数百万人的信任，提供先进的解决方案，以应对包括诈骗、身份欺诈、深度伪造和新兴 AI 威胁在内的广泛消费者数字风险。TrendLife 致力于通过其开创性解决方案和对数字与 AI 素养的持续承诺，在 AI 时代赋能和保护家庭，为家庭提供安心。了解更多信息请访问 @ trendlife.com</p>
</div><p>SOURCE Trend Micro Incorporated</p>
<div class="lb-trans"><p>来源：趋势科技（Trend Micro Incorporated）</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNDE1Jk5ld3NJdGVtSWQ9U0YzNDc5MSZUcmFuc21pc3Npb25fSWQ9MjAyNjA0MTUwNzUyUFJfTkVXU19VU1BSX19fX19TRjM0Nzkx" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=SF34791&amp;Transmission_Id=202604150752PR_NEWS_USPR_____SF34791&amp;DateId=20260415"/></p>

趋势科技 (ADR) 在人工智能时代推出了面向家庭的 TrendLife™