<p>（第一财经）4 月 20 日——中国对七家电子商务和食品配送平台处以 36 亿元人民币（5.275 亿美元）的行政处罚，原因是未能识别 “幽灵店”。</p>
<p>根据国家市场监管总局 4 月 17 日发布的通知，拼多多被罚款 15 亿元人民币，是七个平台中罚款最多的。美团、京东和淘宝闪购分别被罚 746 万元（1.094 亿美元）、635 万元和 558 万元，而抖音、淘宝和天猫的罚款总计约为 1.4 亿元。</p>
<p>幽灵店是指没有餐饮经营许可证或实体店面的餐馆和蛋糕店。在接到订单后，它们以更低的价格将订单分包给其他商家，然后通过第三方平台配送产品。</p>
<p>例如，一位顾客在食品配送网站上从一家幽灵店购买了一款 252 元人民币（37 美元）的蛋糕。该店随后在订单转让平台转单宝上发布了订单，三家蛋糕店通过报价 100 元、90 元（14 美元）和 80 元竞标。幽灵店选择了最低报价，赚取了 122 元，蛋糕店在支付配送费用后获得约 77 元，而转单宝收取了 55 元的服务费。</p>
<p>国家市场监管总局的调查发现，67,604 家幽灵店处理了超过 360 万笔非法订单，并根据未履行审查义务的违规店铺数量对平台处以罚款。此外，监管机构还对七个平台的法定代表人和食品安全负责人处以 1970 万元人民币（290 万美元）的罚款。</p>
<p>尽管七个平台都签署了与订单转让平台的合作协议，但他们知道或应该知道订单转让是非法的，但未采取必要措施，这基于国家市场监管总局的调查结果。</p>
<p>据新华社报道，执法过程中也遇到了阻碍。一名被指派调查拼多多的国家市场监管总局官员在公司员工故意关门不让其进入时，左手食指骨折，右脚踝软组织挫伤。</p>
<p>这七个平台已关闭幽灵店，停止与订单转让平台的合作，并发布声明表示将彻底落实整改措施，打击非法和不合规行为。国家市场监管总局已要求他们在三到九个月内不得新增蛋糕店。</p>
<p>《网络餐饮服务食品安全监督管理办法》禁止餐饮服务提供者将订单委托给他人。</p>
<p>餐饮行业的订单转让模式规避了食品安全监管，侵犯了消费者的知情权和选择权，新华社报道引用了中国政法大学数据法实验室主任施建忠的话。</p>
<p>“法律的适用不是机械的，” 北京大学电子商务法研究中心主任薛军告诉新华社。“此次处罚体现了执法维护食品安全底线和促进平台经济持续健康发展的目的。”</p>
<p>编辑：Futura Costaglione</p>

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<p>中国已对七家电子商务和食品配送平台处以总计 36 亿元人民币（5.28 亿美元）的罚款，原因是它们未能识别 “幽灵商店”——即未获得合法许可而运营的商家。拼多多被罚款最多，达到 15 亿元人民币。调查显示，这些幽灵商店处理了超过 360 万笔非法订单。这些平台已同意停止与非法订单转移服务的合作，并采取纠正措施。这些罚款旨在维护食品安全标准，并确保平台经济的合规性</p>

<p>(Yicai) April 20 -- China has imposed administrative penalties of CNY3.6 billion (USD527.5 million) on seven e-commerce and food delivery platforms for failing to identify ‘ghost stores.’</p>
<div class="lb-trans"><p>（第一财经）4 月 20 日——中国对七家电子商务和食品配送平台处以 36 亿元人民币（5.275 亿美元）的行政处罚，原因是未能识别 “幽灵店”。</p>
</div><p>Pinduoduo was fined CNY1.5 billion, the most among the seven platforms, according to a notice issued on the website of the State Administration for Market Regulation on April 17. Meituan, JD.Com, and Taobao Flash Buy were fined CNY746 million (USD109.4 million), CNY635 million, and CNY558 million, respectively, while Douyin, Taobao, and Tmall were fined a total of about CNY140 million.</p>
<div class="lb-trans"><p>根据国家市场监管总局 4 月 17 日发布的通知，拼多多被罚款 15 亿元人民币，是七个平台中罚款最多的。美团、京东和淘宝闪购分别被罚 746 万元（1.094 亿美元）、635 万元和 558 万元，而抖音、淘宝和天猫的罚款总计约为 1.4 亿元。</p>
</div><p>Ghost stores are restaurants and cake shops operating without a catering business license or a physical storefront. After receiving orders, they subcontract them to other merchants at a lower price and then deliver the products through third-party platforms.</p>
<div class="lb-trans"><p>幽灵店是指没有餐饮经营许可证或实体店面的餐馆和蛋糕店。在接到订单后，它们以更低的价格将订单分包给其他商家，然后通过第三方平台配送产品。</p>
</div><p>For example, a customer bought a CNY252 (USD37) cake from a ghost store on a food delivery site. The outlet then posted the order on order transfer platform Zhuandanbao, where three cake shops bid for the order by offering CNY100, CNY90 (USD14), and CNY80. The ghost store chose the cheapest bid and earned CNY122, the cake shop got about CNY77 after paying delivery fees, and Zhuandanbao received CNY55 in service fees.</p>
<div class="lb-trans"><p>例如，一位顾客在食品配送网站上从一家幽灵店购买了一款 252 元人民币（37 美元）的蛋糕。该店随后在订单转让平台转单宝上发布了订单，三家蛋糕店通过报价 100 元、90 元（14 美元）和 80 元竞标。幽灵店选择了最低报价，赚取了 122 元，蛋糕店在支付配送费用后获得约 77 元，而转单宝收取了 55 元的服务费。</p>
</div><p>The SAMR investigation uncovered more than 3.6 million illegal orders processed by 67,604 ghost stores and fined the platforms based on the number of non-compliant outlets that failed to fulfill review obligations. Moreover, the watchdog fined the legal representatives and food safety directors of the seven platforms another CNY19.7 million (USD2.9 million).</p>
<div class="lb-trans"><p>国家市场监管总局的调查发现，67,604 家幽灵店处理了超过 360 万笔非法订单，并根据未履行审查义务的违规店铺数量对平台处以罚款。此外，监管机构还对七个平台的法定代表人和食品安全负责人处以 1970 万元人民币（290 万美元）的罚款。</p>
</div><p>All seven platforms have signed cooperation agreements with order transfer platforms, even though they knew or should have known that order transfers are illegal, but they did not take the necessary measures, based on the results of the SAMR probe.</p>
<div class="lb-trans"><p>尽管七个平台都签署了与订单转让平台的合作协议，但他们知道或应该知道订单转让是非法的，但未采取必要措施，这基于国家市场监管总局的调查结果。</p>
</div><p>According to Xinhua News Agency, the law enforcement process also encountered obstruction. An officer from the SAMR who was assigned to investigate Pinduoduo had his left index finger fractured, and his right ankle soft tissue bruised after a door was deliberately closed to not let him in by the firm’s staff.</p>
<div class="lb-trans"><p>据新华社报道，执法过程中也遇到了阻碍。一名被指派调查拼多多的国家市场监管总局官员在公司员工故意关门不让其进入时，左手食指骨折，右脚踝软组织挫伤。</p>
</div><p>The seven platforms have taken down the ghost stores, ceased cooperation with the order transfer platforms, and issued statements that they will thoroughly implement rectification measures and crack down on illegal and non-compliant behaviors. The SAMR has ordered them not to add new cake shops for three to nine months.</p>
<div class="lb-trans"><p>这七个平台已关闭幽灵店，停止与订单转让平台的合作，并发布声明表示将彻底落实整改措施，打击非法和不合规行为。国家市场监管总局已要求他们在三到九个月内不得新增蛋糕店。</p>
</div><p>The Supervision and Administration Measures for Food Safety of Online Catering Services prohibit catering service providers from entrusting orders to others.</p>
<div class="lb-trans"><p>《网络餐饮服务食品安全监督管理办法》禁止餐饮服务提供者将订单委托给他人。</p>
</div><p>The order transfer model in the catering industry evades food safety supervision and infringes upon consumers’ rights to know and choose, Xinhua reported, citing Shi Jianzhong, director of the Data Law Lab at China University of Political Science and Law.</p>
<div class="lb-trans"><p>餐饮行业的订单转让模式规避了食品安全监管，侵犯了消费者的知情权和选择权，新华社报道引用了中国政法大学数据法实验室主任施建忠的话。</p>
</div><p>“The application of law is not mechanical,” Xue Jun, director of the E-Commerce Law Research Center at Peking University, told Xinhua. “The penalties this time demonstrate the purpose of law enforcement to maintain the bottom line of food safety and promote the sustained and healthy development of the platform economy.”</p>
<div class="lb-trans"><p>“法律的适用不是机械的，” 北京大学电子商务法研究中心主任薛军告诉新华社。“此次处罚体现了执法维护食品安全底线和促进平台经济持续健康发展的目的。”</p>
</div><p>Editor: Futura Costaglione</p>
<div class="lb-trans"><p>编辑：Futura Costaglione</p>
</div>

Chinese Regulator Fines Seven Retail Platforms USD528 Million for ‘Ghost Stores’

- 中国对七个电商及外卖平台处以 36 亿元行政罚款。  
- 罚款主要因未识别 “鬼街”，如拼多多被罚 15 亿元。  
- 各平台已取缔违规行为并停止与转单平台合作。

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中国监管机构因 “幽灵店铺” 对七家零售平台处以 5.28 亿美元的罚款