<div id="readability-page-1"><p>The milk tea company did not disclose the number of stores it closed in the two countries, but said in its latest financial report that it focused on &#34;optimizing existing stores’ operations to support their long-term, sustainable and stable operations.&#34;</p><p>But it expanded in several other countries like the U.S. and Kazakhstan and opened its first stores in Malaysia and Thailand, though under a different brand, Lucky Cup.</p><p>Mixue had 59,823 stores globally at the end of last year, including 55,356 in mainland China.</p><table><tbody><tr><td><img src="https://imageproxy.pbkrs.com/https://vcdn1-english.vnecdn.net/2026/04/21/01-20240321171618A104-upscayl-9165-7873-1776763900.png/query-ZHByPTEmZml0PWNyb3AmaD0wJnE9MTAwJnM9ako5SDJhZjVqTmlCU1Z0RzZLWXVPUSZ3PTY4MA?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" original-src="https://imageproxy.pbkrs.com/https://vcdn1-english.vnecdn.net/2026/04/21/01-20240321171618A104-upscayl-9165-7873-1776763900.png/query-ZHByPTEmZml0PWNyb3AmaD0wJnE9MTAwJnM9ako5SDJhZjVqTmlCU1Z0RzZLWXVPUSZ3PTY4MA"/></td> </tr><tr><td> <p>A Mixue store in Hanoi, Vietnam. Photo courtesy of Mixue</p> </td> </tr></tbody></table><p>Indonesia and Vietnam are its two largest overseas markets. It had 1,304 stores in Vietnam as of September 2024, according to the prospectus filed for its Hong Kong IPO in early 2025.</p><p>In the country, it is accelerating the transition from a traditional small-store format to larger outlets. New locations feature expanded preparation counters, street-facing storefronts and larger floor areas than earlier, and the chain is also prioritizing prime locations.</p><p>Mixue entered Vietnam in 2018, initially focused on Hanoi and northern provinces but has since expanded nationwide. Its key products include lemonade, ice cream, milk tea, and fruit tea, all priced at VND10,000–30,000.</p><p>It said it maintains low prices by controlling its supply chain, from raw material production and logistics to R&amp;D and quality control.</p><p>In a 2024 report store management platform iPOS said Mixue has been a major force in reshaping Vietnam’s milk tea market, playing a significant role in expanding the affordable beverage segment, and has an aggressive franchising strategy.</p><p>Mixue said it would continue to increase its presence in Southeast Asia, enhancing its franchisee network in the region.</p><p>Last year its revenues shot up by 35% to RMB33.56 billion (US$4.9 billion), and net profits by 33% to RMB5.93 billion.</p></div>

蜜雪集团

华宝中证细分食品饮料产业主题ETF

招商国证食品饮料ETF

华夏中证细分食品饮料产业主题ETF

天弘中证食品饮料ETF

<p>中国的蜜雪，全球最大的饮品连锁店，去年关闭了 428 家海外门店，主要集中在越南和印度尼西亚，以提高运营效率。尽管关闭了门店，蜜雪在美国和哈萨克斯坦扩展，并在马来西亚和泰国以 Lucky Cup 品牌开设了新店。该公司旨在优化现有运营，并在越南过渡到更大规模的门店，目前在越南拥有 1,304 家门店。蜜雪报告称，去年收入增长了 35%，达到 335.6 亿元人民币，净利润增长了 33%，达到 59.3 亿元人民币</p>

全球最大的饮料连锁店蜜雪集团关闭了 428 家海外门店，其中许多位于越南和印度尼西亚