<p>, /PRNewswire/ -- 宝尊公司（Nasdaq: BZUN 和 HKEX: 9991）（&#34;宝尊&#34;、&#34;我们&#34;或&#34;公司&#34;）是中国品牌电子商务服务行业的领导者、开创者和数字商务赋能者，今天发布了其 2025 年年度可持续发展报告（&#34;可持续发展报告&#34;），重点介绍了公司在环境可持续性、社会责任和公司治理方面的成就。</p>
<p>作为一家以技术驱动的服务提供商，宝尊在推动商业生态系统方面将可持续发展视为其更广泛战略转型的基础原则。公司致力于成为可持续商业的先锋，为所有利益相关者创造综合的经济、环境和社会价值。宝尊创始人、董事长兼首席执行官邱文杰表示：&#34;我们将可持续性融入核心业务运营，构建绿色的端到端产业生态系统，并持续开发以技术驱动的数字产品和服务矩阵。通过全链条整合和全渠道协作，我们提升品牌价值，并与我们的生态系统合作，共同创造一个繁荣、包容和更绿色的数字商务未来。&#34;</p>
<p><strong>2025 年关键 ESG 成就：</strong></p>
<ul>
<li>在 2025 年，宝尊的范围 1 和范围 2 温室气体（GHG）排放量较 2021 年基准年下降了 26.96%，不包括 Gap China。</li>
<li>宝尊积极实施其碳中和战略。公司在四个工业园区部署了光伏发电系统，正式启动了自主驾驶车辆车队，并推进绿色和无纸化运营。三个园区已获得 ISO 14064-1 温室气体排放验证。此外，Yishang 和 Tuopu 园区已获得 ISO 14068-1 碳中和认证。</li>
<li>宝尊推出了基于物联网的综合能源管理平台，逐步建立数据驱动的能源管理模型，减少电力消耗和温室气体排放。</li>
<li>宝尊持续推进产品技术升级和功能创新。公司的 DTC 数字触点解决方案、全渠道产品信息管理系统（PIM）和订单管理系统（OMS）已在多份 Gartner 2025 研究报告中被提及。</li>
<li>宝尊在其 S-ANY 平台上推出了基于 AIGC 的智能客户服务培训系统，并持续增强其智能客户服务助手 S-Whiz。这些能力在高峰促销期间提供了更高效和专业的客户服务。</li>
<li>宝尊培养了充满活力和以人为本的工作文化。在 2025 年，公司获得了多个行业认可，包括&#34;2025 模范雇主&#34;、&#34;51job 2025 杰出雇主&#34;和&#34;中国欧洲国际工商学院（CEIBS）最佳公司活动&#34;。</li>
<li>宝尊将信息安全和隐私保护置于运营核心。公司开发了自主知识产权的&#34;PII Vault&#34;隐私保护解决方案，实现对个人可识别信息（PII）的集中管理和全生命周期保护。在 2025 年，公司参与了在上海举行的&#34;Panshi 行动&#34;网络安全实战演习，并获得了应急响应优秀奖。</li>
</ul>
<p>有关 2025 年年度可持续发展报告的完整内容，请访问：https://ir.baozun.com/ESG-Report。</p>
<p><strong>安全港声明</strong></p>
<p>本新闻稿包含前瞻性声明。这些声明是在 1995 年美国私人证券诉讼改革法案的&#34;安全港&#34;条款下作出的。这些前瞻性声明可以通过诸如&#34;将会&#34;、&#34;期望&#34;、&#34;预期&#34;、&#34;旨在&#34;、&#34;未来&#34;、&#34;打算&#34;、&#34;计划&#34;、&#34;相信&#34;、&#34;估计&#34;、&#34;有信心&#34;、&#34;潜在&#34;、&#34;持续&#34;、&#34;正在进行&#34;、&#34;目标&#34;、&#34;指导&#34;、&#34;向前看&#34;、&#34;展望&#34;或其他类似表达来识别。非历史事实的声明，包括但不限于关于宝尊的信念和期望的声明，均为前瞻性声明。前瞻性声明涉及固有的风险和不确定性。一些因素可能导致实际结果与任何前瞻性声明中包含的结果有实质性差异，包括但不限于宝尊向美国证券交易委员会的备案及其在香港联合交易所网站上发布的公告、通知或其他文件。本新闻稿中提供的所有信息均为截至本日期的信息，并基于宝尊认为在此日期合理的假设，宝尊不承担更新该信息的义务，除非法律要求。</p>
<p><strong>关于宝尊公司</strong></p>
<p>宝尊公司成立于 2007 年，是品牌电子商务服务、品牌管理和数字商务服务的领导者。宝尊公司包括三个主要业务线——宝尊电子商务（BEC）、宝尊品牌管理（BBM）和宝尊国际（BZI），致力于加速高质量和可持续增长。宝尊的业务线秉持&#34;技术赋能未来成功&#34;的原则，致力于赋能客户的业务，助力其进入新的发展阶段。</p>
<p>欲了解更多信息，请访问 http://ir.baozun.com。</p>
<p>如需投资者和媒体咨询，请联系：</p>
<p>宝尊公司</p>
<p>孙女士</p>
<p>电子邮件：ir@baozun.com</p>
<p>来源：宝尊公司</p>

宝尊电商

<p>宝尊电商发布了其 2025 年度可持续发展报告，展示了其对环境可持续性、社会责任和公司治理的承诺。主要成就包括温室气体排放减少 26.96%、实施碳中和战略以及被认定为顶级雇主。该公司强调将可持续性融入其核心运营，并通过技术驱动的解决方案提升品牌价值。宝尊电商旨在创造一个更绿色的数字商务未来，同时确保信息安全和隐私保护</p>

<p>, /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (&#34;Baozun&#34;, &#34;we&#34; or the &#34;Company&#34;), a leader, pioneer and digital commerce enabler in China's brand e-commerce services industry, today released its 2025 Annual Sustainability Report (the &#34;Sustainability Report&#34;), highlighting the Company's achievements in environmental sustainability, social responsibility, and corporate governance.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 宝尊公司（Nasdaq: BZUN 和 HKEX: 9991）（&#34;宝尊&#34;、&#34;我们&#34;或&#34;公司&#34;）是中国品牌电子商务服务行业的领导者、开创者和数字商务赋能者，今天发布了其 2025 年年度可持续发展报告（&#34;可持续发展报告&#34;），重点介绍了公司在环境可持续性、社会责任和公司治理方面的成就。</p>
</div><p>As a technology-driven service provider advancing commercial ecosystems, Baozun regards sustainable development as a foundational principle of its broader strategic transformation. The Company is committed to becoming a pioneer in sustainable business, creating integrated economic, environmental, and social value for all stakeholders. Mr. Vincent Qiu, Founder, Chairman and CEO of Baozun, remarked, &#34;We embed sustainability into our core business operations, build a green, end-to-end industry ecosystem, and continue to develop a technology-driven digital product and service matrix. Through full-chain integration and omnichannel collaboration, we enhance brand value and partner with our ecosystem to co-create a thriving, inclusive, and greener digital commerce future.&#34;</p>
<div class="lb-trans"><p>作为一家以技术驱动的服务提供商，宝尊在推动商业生态系统方面将可持续发展视为其更广泛战略转型的基础原则。公司致力于成为可持续商业的先锋，为所有利益相关者创造综合的经济、环境和社会价值。宝尊创始人、董事长兼首席执行官邱文杰表示：&#34;我们将可持续性融入核心业务运营，构建绿色的端到端产业生态系统，并持续开发以技术驱动的数字产品和服务矩阵。通过全链条整合和全渠道协作，我们提升品牌价值，并与我们的生态系统合作，共同创造一个繁荣、包容和更绿色的数字商务未来。&#34;</p>
</div><p><strong>Key ESG achievements in 2025:</strong></p>
<div class="lb-trans"><p><strong>2025 年关键 ESG 成就：</strong></p>
</div><ul>
<li>In 2025, Baozun's Scope 1 and Scope 2 greenhouse gas (GHG) emissions decreased by 26.96% compared to the 2021 baseline year, excluding Gap China.</li>
<li>Baozun has actively implemented its carbon neutrality strategy. The Company has deployed photovoltaic power generation systems across four industrial parks, officially launched an autonomous vehicle fleet, and advanced green and paperless operations. Three parks have obtained ISO 14064-1 greenhouse gas emissions verification. In addition, the Yishang and Tuopu parks have achieved ISO 14068-1 carbon neutrality certification.</li>
<li>Baozun has launched a pilot IoT-based integrated energy management platform, progressively establishing a data-driven energy management model that reduces both electricity consumption but greenhouse gas emissions.</li>
<li>Baozun continues to advance product technology upgrades and functional innovations. The Company's DTC digital touchpoint solution, omnichannel product information management system (PIM), and order management system (OMS) have been featured in multiple Gartner 2025 research publications.</li>
<li>Baozun launched an AIGC-powered intelligent customer service coaching system on its S-ANY platform and continuously enhanced S-Whiz, its intelligent customer service assistant. Together, these capabilities delivered more efficient and professional customer service during peak promotional periods.</li>
<li>Baozun has cultivated a vibrant and people-first workplace culture. In 2025, the Company received multiple industry recognitions, including &#34;2025 Model Employer,&#34; &#34;51job 2025 Outstanding Employer,&#34; and &#34;China Europe International Business School (CEIBS) Best Company Event.&#34;</li>
<li>Baozun places information security and privacy protection at the core of its operations. The Company has developed its proprietary &#34;PII Vault&#34; privacy protection solution, enabling centralized management and full lifecycle protection of personally identifiable information (PII). In 2025, the Company participated in the &#34;Panshi Action&#34; cybersecurity live-fire exercise in Shanghai and won the Excellence in Emergency Response Award.</li>
</ul>
<div class="lb-trans"><ul>
<li>在 2025 年，宝尊的范围 1 和范围 2 温室气体（GHG）排放量较 2021 年基准年下降了 26.96%，不包括 Gap China。</li>
<li>宝尊积极实施其碳中和战略。公司在四个工业园区部署了光伏发电系统，正式启动了自主驾驶车辆车队，并推进绿色和无纸化运营。三个园区已获得 ISO 14064-1 温室气体排放验证。此外，Yishang 和 Tuopu 园区已获得 ISO 14068-1 碳中和认证。</li>
<li>宝尊推出了基于物联网的综合能源管理平台，逐步建立数据驱动的能源管理模型，减少电力消耗和温室气体排放。</li>
<li>宝尊持续推进产品技术升级和功能创新。公司的 DTC 数字触点解决方案、全渠道产品信息管理系统（PIM）和订单管理系统（OMS）已在多份 Gartner 2025 研究报告中被提及。</li>
<li>宝尊在其 S-ANY 平台上推出了基于 AIGC 的智能客户服务培训系统，并持续增强其智能客户服务助手 S-Whiz。这些能力在高峰促销期间提供了更高效和专业的客户服务。</li>
<li>宝尊培养了充满活力和以人为本的工作文化。在 2025 年，公司获得了多个行业认可，包括&#34;2025 模范雇主&#34;、&#34;51job 2025 杰出雇主&#34;和&#34;中国欧洲国际工商学院（CEIBS）最佳公司活动&#34;。</li>
<li>宝尊将信息安全和隐私保护置于运营核心。公司开发了自主知识产权的&#34;PII Vault&#34;隐私保护解决方案，实现对个人可识别信息（PII）的集中管理和全生命周期保护。在 2025 年，公司参与了在上海举行的&#34;Panshi 行动&#34;网络安全实战演习，并获得了应急响应优秀奖。</li>
</ul>
</div><p>For the full 2025 annual sustainability report, please visit: https://ir.baozun.com/ESG-Report.</p>
<div class="lb-trans"><p>有关 2025 年年度可持续发展报告的完整内容，请访问：https://ir.baozun.com/ESG-Report。</p>
</div><p><strong>Safe Harbor Statements</strong></p>
<div class="lb-trans"><p><strong>安全港声明</strong></p>
</div><p>This press release contains forward-looking statements. These statements are made under the &#34;safe harbor&#34; provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as &#34;will,&#34; &#34;expects,&#34; &#34;anticipates,&#34; &#34;aims,&#34; &#34;future,&#34; &#34;intends,&#34; &#34;plans,&#34; &#34;believes,&#34; &#34;estimates,&#34; &#34;confident,&#34; &#34;potential,&#34; &#34;continues,&#34; &#34;ongoing,&#34; &#34;targets,&#34; &#34;guidance,&#34; &#34;going forward,&#34; &#34;looking forward,&#34; &#34;outlook&#34; or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun's filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.</p>
<div class="lb-trans"><p>本新闻稿包含前瞻性声明。这些声明是在 1995 年美国私人证券诉讼改革法案的&#34;安全港&#34;条款下作出的。这些前瞻性声明可以通过诸如&#34;将会&#34;、&#34;期望&#34;、&#34;预期&#34;、&#34;旨在&#34;、&#34;未来&#34;、&#34;打算&#34;、&#34;计划&#34;、&#34;相信&#34;、&#34;估计&#34;、&#34;有信心&#34;、&#34;潜在&#34;、&#34;持续&#34;、&#34;正在进行&#34;、&#34;目标&#34;、&#34;指导&#34;、&#34;向前看&#34;、&#34;展望&#34;或其他类似表达来识别。非历史事实的声明，包括但不限于关于宝尊的信念和期望的声明，均为前瞻性声明。前瞻性声明涉及固有的风险和不确定性。一些因素可能导致实际结果与任何前瞻性声明中包含的结果有实质性差异，包括但不限于宝尊向美国证券交易委员会的备案及其在香港联合交易所网站上发布的公告、通知或其他文件。本新闻稿中提供的所有信息均为截至本日期的信息，并基于宝尊认为在此日期合理的假设，宝尊不承担更新该信息的义务，除非法律要求。</p>
</div><p><strong>About Baozun Inc.</strong></p>
<div class="lb-trans"><p><strong>关于宝尊公司</strong></p>
</div><p>Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. Baozun Inc. comprises three major business lines – Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that &#34;Technology Empowers the Future Success&#34;, Baozun's business lines are devoted to empowering their clients' business and navigating their new phase of development.</p>
<div class="lb-trans"><p>宝尊公司成立于 2007 年，是品牌电子商务服务、品牌管理和数字商务服务的领导者。宝尊公司包括三个主要业务线——宝尊电子商务（BEC）、宝尊品牌管理（BBM）和宝尊国际（BZI），致力于加速高质量和可持续增长。宝尊的业务线秉持&#34;技术赋能未来成功&#34;的原则，致力于赋能客户的业务，助力其进入新的发展阶段。</p>
</div><p>For more information, please visit http://ir.baozun.com.</p>
<div class="lb-trans"><p>欲了解更多信息，请访问 http://ir.baozun.com。</p>
</div><p>For investor and media inquiries, please contact:</p>
<div class="lb-trans"><p>如需投资者和媒体咨询，请联系：</p>
</div><p>Baozun Inc.</p>
<div class="lb-trans"><p>宝尊公司</p>
</div><p>Ms. Wendy Sun</p>
<div class="lb-trans"><p>孙女士</p>
</div><p>Email: ir@baozun.com</p>
<div class="lb-trans"><p>电子邮件：ir@baozun.com</p>
</div><p>SOURCE Baozun Inc.</p>
<div class="lb-trans"><p>来源：宝尊公司</p>
</div>

宝尊电商发布 2025 年度可持续发展报告 | 宝尊股票新闻