<p>由 Claudia Assis 和 Emily Bary 撰写</p>
<p>Spirit 已取消所有未来航班，并立即关闭</p>
<p>Spirit 已取消所有未来航班。</p>
<p>Spirit Airlines 在提供廉价、无附加服务航班的 34 年后正式关闭，但这一过程最终因重大战略失误而受到影响。</p>
<p>该公司在周六表示，&#34;非常失望&#34;地宣布已开始有序关闭其业务。Spirit 一直在努力维持运营，但未能与美国政府达成救助协议。</p>
<p>所有 Spirit 航班现已取消，公司不再提供客户服务。持有未完成预订并通过信用卡或借记卡支付的旅客将自动获得退款。其他美国航空公司为已预订 Spirit 航班的乘客提供了降价票价，这些航班原定在接下来的几天内起飞。</p>
<p>另见：如果 Spirit 关闭，这些航空公司将受益</p>
<p>Spirit 曾是美国航空市场的颠覆者，吸引了注重成本的消费者，并迫使传统航空公司重新考虑其定价策略。但专家表示，该公司在战略上犯了一个重大错误，专注于主流航线，而不是赢得希望从服务不足的地点起飞的客户。</p>
<p>选择直接与主要航空公司竞争，而不是开辟小众航线，是导致公司失败的关键错误。</p>
<p>此外，更多主流美国航空公司能够加大对高端产品的投入，如休息室和联名信用卡，但 Spirit 的身份意味着它没有同样的机会从其客户群中获利。</p>
<p>阅读：富裕的乘客通过购买高端服务为联合航空和达美航空带来了数十亿美元的收益</p>
<p>&#34;他们已经挣扎了好几年，&#34;乔治城大学教授 Rob Britton 告诉 MarketWatch。</p>
<p>航空分析公司 Cirium 的数据表明，Spirit 在美国乘客中的市场份额在 2 月份仅为 3.9%，低于去年同期的 5.1%。这意味着大约 50 万名乘客减少。</p>
<p>关闭之际，航空公司正在应对伊朗危机对燃油价格和消费者情绪的影响。</p>
<p>根据 Atmosphere Research Group 的分析师兼总裁 Henry Harteveldt 的说法，Spirit 在&#34;战争中运气不佳&#34;，但即使战争没有开始，该公司是否有可行的方式从破产中复苏也不清楚。</p>
<p>-Claudia Assis -Emily Bary</p>
<p>此内容由 MarketWatch 创作，MarketWatch 由道琼斯公司运营。MarketWatch 与道琼斯新闻通讯和《华尔街日报》独立出版。</p>
<p>（完）道琼斯新闻通讯</p>
<p>05-02-26 1213ET</p>

SAVEQ

全球航空业 ETF - U.S. Global

道琼斯运输类股平均指数 ETF - iShares

标普交通运输 ETF - SPDR

<p>精神航空公司宣布在运营 34 年后关闭，因战略失误将重点放在主流航线而非服务不足的地区，取消所有未来航班。该公司未能获得美国政府的救助，目前正在逐步停止业务。持有未完成预订的乘客将自动获得退款，而其他航空公司则为受影响的旅客提供降价票。精神航空的市场份额显著下降，分析师表示，即使没有外部危机，其生存能力也令人质疑</p>

<p>By Claudia Assis and Emily Bary</p>
<div class="lb-trans"><p>由 Claudia Assis 和 Emily Bary 撰写</p>
</div><p>Spirit has canceled all future flights and is immediately shutting down</p>
<div class="lb-trans"><p>Spirit 已取消所有未来航班，并立即关闭</p>
</div><p>Spirit has canceled all flights going forward.</p>
<div class="lb-trans"><p>Spirit 已取消所有未来航班。</p>
</div><p>Spirit Airlines is officially shutting down after a 34-run of offering cheap, no-frills flights - one that was ultimately marred by a major strategic blunder.</p>
<div class="lb-trans"><p>Spirit Airlines 在提供廉价、无附加服务航班的 34 年后正式关闭，但这一过程最终因重大战略失误而受到影响。</p>
</div><p>The company shared &#34;with great disappointment&#34; on Saturday that it had begun an &#34;orderly wind-down&#34; of its business. Spirit had been trying to stay afloat but it wasn't able to strike a bailout deal with the U.S. government.</p>
<div class="lb-trans"><p>该公司在周六表示，&#34;非常失望&#34;地宣布已开始有序关闭其业务。Spirit 一直在努力维持运营，但未能与美国政府达成救助协议。</p>
</div><p>All Spirit flights are now canceled, and the company is no longer providing customer service. Travelers with outstanding reservations and who paid via credit or debit cards will get automatically refunded. Other U.S. airlines are offering reduced fares for passengers who had booked Spirit flights that were due to depart in the next few days.</p>
<div class="lb-trans"><p>所有 Spirit 航班现已取消，公司不再提供客户服务。持有未完成预订并通过信用卡或借记卡支付的旅客将自动获得退款。其他美国航空公司为已预订 Spirit 航班的乘客提供了降价票价，这些航班原定在接下来的几天内起飞。</p>
</div><p>See also: These airlines stand to benefit if Spirit shuts down</p>
<div class="lb-trans"><p>另见：如果 Spirit 关闭，这些航空公司将受益</p>
</div><p>Spirit had been a disruptor in the U.S. airline market, appealing to a cost-conscious consumer base and pressuring traditional airlines to reconsider their pricing strategies. But the company made a big strategic misstep, experts say, by focusing on mainstream routes instead of winning over customers who were looking to fly out of underserved locations.</p>
<div class="lb-trans"><p>Spirit 曾是美国航空市场的颠覆者，吸引了注重成本的消费者，并迫使传统航空公司重新考虑其定价策略。但专家表示，该公司在战略上犯了一个重大错误，专注于主流航线，而不是赢得希望从服务不足的地点起飞的客户。</p>
</div><p>Choosing to directly take on the major airlines, rather than carving out niche routes, was a critical error that doomed the company.</p>
<div class="lb-trans"><p>选择直接与主要航空公司竞争，而不是开辟小众航线，是导致公司失败的关键错误。</p>
</div><p>Additionally, more mainstream U.S. airlines have been able to double down on premium offerings, like lounges and cobranded credit cards, but Spirit's identity meant that it didn't have the same opportunities to cash in on its customer base.</p>
<div class="lb-trans"><p>此外，更多主流美国航空公司能够加大对高端产品的投入，如休息室和联名信用卡，但 Spirit 的身份意味着它没有同样的机会从其客户群中获利。</p>
</div><p>Read: Rich fliers are making United and Delta billions by buying premium perks</p>
<div class="lb-trans"><p>阅读：富裕的乘客通过购买高端服务为联合航空和达美航空带来了数十亿美元的收益</p>
</div><p>&#34;They've been flailing for several years,&#34; Rob Britton, a professor at Georgetown University, told MarketWatch.</p>
<div class="lb-trans"><p>&#34;他们已经挣扎了好几年，&#34;乔治城大学教授 Rob Britton 告诉 MarketWatch。</p>
</div><p>Data from aviation-analytics company Cirium showed that Spirit's market share of U.S. passengers was just 3.9% in the month of February, down from 5.1% in the same period a year before. That translated to about 500,000 fewer passengers.</p>
<div class="lb-trans"><p>航空分析公司 Cirium 的数据表明，Spirit 在美国乘客中的市场份额在 2 月份仅为 3.9%，低于去年同期的 5.1%。这意味着大约 50 万名乘客减少。</p>
</div><p>The shuttering comes as airlines grapple with the impact of the Iran crisis on fuel prices and consumer sentiment.</p>
<div class="lb-trans"><p>关闭之际，航空公司正在应对伊朗危机对燃油价格和消费者情绪的影响。</p>
</div><p>Spirit has had &#34;bad luck with the war,&#34; but even if the war hadn't started, it is unclear if the company would have had a viable way to emerge from bankruptcy, according to Henry Harteveldt, an analyst and president of Atmosphere Research Group.</p>
<div class="lb-trans"><p>根据 Atmosphere Research Group 的分析师兼总裁 Henry Harteveldt 的说法，Spirit 在&#34;战争中运气不佳&#34;，但即使战争没有开始，该公司是否有可行的方式从破产中复苏也不清楚。</p>
</div><p>-Claudia Assis -Emily Bary</p>
<div class="lb-trans"><p>-Claudia Assis -Emily Bary</p>
</div><p>This content was created by MarketWatch, which is operated by Dow Jones &amp; Co. MarketWatch is published independently from Dow Jones Newswires and The Wall Street Journal.</p>
<div class="lb-trans"><p>此内容由 MarketWatch 创作，MarketWatch 由道琼斯公司运营。MarketWatch 与道琼斯新闻通讯和《华尔街日报》独立出版。</p>
</div><p>(END) Dow Jones Newswires</p>
<div class="lb-trans"><p>（完）道琼斯新闻通讯</p>
</div><p>05-02-26 1213ET</p>
<div class="lb-trans"><p>05-02-26 1213ET</p>
</div>

Spirit Airlines 犯下了一个关键错误，导致其衰落