<p><em>公司重点介绍了旨在推动需求、提高效率并支持各个领域特许经营者更强回报的新工具、洞察和举措</em></p>
<p>, /PRNewswire/ -- 选择酒店国际公司（NYSE: CHH），全球最大的住宿特许经营商之一，今天召开了第 70 届年度大会，汇聚了数千名特许经营者、运营商、供应商和行业合作伙伴，围绕 “让更多成为可能 <strong>”</strong> 的主题进行为期三天的交流——帮助他们捕捉新需求、提升业绩并建立长期成功。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2974179/Pat_Final.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2974179/Pat_Final.jpg"/></p>
<p>大会的会议和体验涵盖了人工智能驱动的技术、收入优化和运营简化，强调了选择酒店持续致力于通过利用智能、数据驱动的工具来为特许经营者提供价值，这些工具简化了酒店运营、减少了摩擦并促进了更强的酒店级表现。公司还在投资于增强客人信任、个性化住宿、推动忠诚度并吸引旅客回归的工具、项目和体验。</p>
<p>“本周的主题只有一个：让更多成为可能——共同努力，” 选择酒店总裁兼首席执行官帕特里克·帕修斯（Patrick Pacious）表示。“在选择酒店，我们不懈努力为业主做三件事：帮助推动更多收入、加深我们对业主和运营商的个人联系与支持，以及利用人工智能驱动的创新帮助业主更简单高效地运营他们的业务——现在和未来。同时，我们还专注于提升客人体验——通过选择特权（Choice Privileges）增强忠诚度，并利用更智能的技术和个性化服务让每次住宿变得更轻松、更有价值和更难忘。随着利率稳定、需求趋势持续改善、酒店房间供应有限以及美国各地活动日历强劲，现在是经营酒店和投资未来的越来越有利的时机。”</p>
<p><strong>重新构想的收入引擎旨在推动需求</strong></p>
<p>重新构想的收入引擎在大会上成为焦点，旨在帮助特许经营者捕捉更高价值的需求并在关键领域实现收入增长。该收入引擎以更新的选择特权忠诚计划为基础，并通过新的商业工具增强，包括选择酒店 EasyBid，这是一个人工智能驱动的提案请求（RFP）平台，旨在帮助业主更快响应并捕捉更多团体业务。选择酒店商务直通（Choice Hotels Business Direct）是即将推出的自助服务解决方案，供中小型企业直接在 ChoiceHotels.com 上预订和管理住宿。结合即将在今年晚些时候推出的人工智能驱动的价格管理工具 RAISE，这些能力协同工作，帮助业主更有效地定价、快速把握机会，并以更高的效率解锁增量收入。</p>
<p>在大会期间，特许经营者可以通过专门的学习会议和一个互动的人工智能专区探索这些人工智能驱动的产品，专区内设有现场演示，旨在展示这项技术如何简化运营、降低成本并支持更强的酒店级表现。</p>
<p><strong>通过客人忠诚度推动需求并为业主提供价值</strong></p>
<p>选择酒店继续投资于增强需求，并通过加深客人对其品牌的信任，将更多高价值客户带入特许经营者的酒店，转化更多旅客为忠实的回头客。随着客人越来越关注获得更多的性价比，选择酒店通过值得信赖的品牌、一致的体验和有意义的奖励来满足这些期望。此努力的核心是选择特权的持续发展，目前全球会员已超过 7500 万。该计划以客人为中心，提供更大的灵活性、价值和个性化，同时推动回头客和更强的酒店表现。这些努力得到了有针对性的营销能力的支持，使得更个性化的信息和优惠能够在合适的时间触达合适的客人，从而推动持续的需求。</p>
<p>“在每个领域，客人都在告诉我们同样的事情——价值很重要，” 选择酒店首席增长与战略官多姆·德拉吉西奇（Dom Dragisich）表示。“他们希望获得更多的性价比：合适的设施、合适的位置和一个值得信赖的品牌来提供可靠的体验。能够在每个价格点上持续提供价值，直接体现了选择酒店组合的优势。”</p>
<p><strong>旨在简化酒店运营的人工智能创新</strong></p>
<p>随着旅游环境的不断演变，选择酒店正在投资于专注于简化业主运营业务的人工智能驱动的创新。大会的编程突出了旨在简化工作流程、减少运营摩擦并为业主和现场团队节省时间的进展。这些工具旨在使日常运营更高效——让业主能够更多地专注于提供优质的客人体验，同时受益于后台更智能、更易于使用的系统。</p>
<p><strong>在延长住宿、高端、核心和国际市场的全球势头</strong></p>
<p>在延长住宿、高端和核心品牌中，选择酒店在 2026 年初进入了表现趋势，进一步巩固了其在组合中的强劲发展势头。</p>
<p>延长住宿继续成为主要的增长驱动因素，在 2025 年创下历史最佳业绩的基础上，势头延续至 2026 年第一季度。该领域去年在美国开设了 66 家延长住宿酒店，并授予了 93 份特许经营协议。随着美国延长住宿协议同比增长 15%，截至年末有 30600 间房的在建项目，公司在继续扩大其市场份额并满足寻求性价比高的长期住宿选择的客人需求方面处于良好位置。</p>
<p>在高端市场，该公司在 2025 年在 Ascend Collection、Cambria Hotels 和 Radisson 品牌下开设了 27 家美国酒店，得益于 2026 年初的表现，突显了公司高端及以上产品组合的实力，包括稳健的入住率和第一季度持续的价格韧性。</p>
<p>在其核心品牌中，Choice Hotels 在 2025 年授予了 247 份美国特许经营协议，反映出中档和经济细分市场的持续需求和领导地位，包括 Country Inn &amp; Suites 和 Quality Inn 的强劲势头。这一实力得到了全球中档特许经营协议授予同比增长 14% 的支持——其中 Country Inn &amp; Suites 在美国的协议增加了 50%——以及第一季度的需求趋势，反映出在不断变化的旅行模式中，良好定位的中档和经济品牌的持久相关性。</p>
<p>在国际市场上，Choice Hotels 继续在关键市场上积累势头，得益于强劲的发展活动、改善的业绩和增强的运营控制。在 2026 年第一季度，国际净房间数同比增长 13%，进一步巩固了公司的全球扩张。这一势头建立在 2025 年创纪录的国际发展基础上，当时公司新增了 130 家国际酒店，并将其在美国以外的房间总数扩展到近 160,000 间。</p>
<p>加拿大继续作为一个关键增长市场脱颖而出，Choice Hotels 转向直接特许经营模式后。在 2026 年第一季度，加拿大业务实现了十多年来最强劲的第一季度增长，包括在不考虑货币因素的情况下，RevPAR 同比增长 5.2%，收入增长超过 20%，以及管道房间数量增加 55%，反映出特许经营者的强劲需求和酒店业绩的改善。</p>
<p>要了解更多关于 Choice Hotels 及其品牌的信息，请访问 ChoiceHotels.com。</p>
<p><strong>关于 Choice Hotels</strong></p>
<p>Choice Hotels International, Inc.（纽约证券交易所代码：CHH）是全球最大的酒店特许经营商之一，在 51 个国家和地区拥有超过 7,500 家酒店，代表超过 650,000 间客房。其涵盖全方位服务的高端、中档、延长住宿和经济型物业的 22 个品牌的广泛组合，使 Choice®能够在更多地方和更多场合满足旅行者的需求，同时为特许经营者和股东创造更多价值。屡获殊荣的 Choice Privileges®奖励计划和联名信用卡选项为会员提供了一种快速便捷的方式来赚取奖励住宿和个性化优惠。有关更多信息，请访问 www.choicehotels.com。</p>
<p>来源：Choice Hotels International, Inc.</p>

精品国际饭店公司

<p>Choice Hotels International 已经召开了第 70 届年度大会，主题为 “创造更多可能”，重点通过人工智能驱动的工具和战略投资来提升特许经营者的表现。此次活动展示了旨在推动需求、提高效率和增强客户忠诚度的举措。主要亮点包括改进后的 Choice Privileges 忠诚计划以及新的商业工具，如 Choice Hotels EasyBid 和 RAISE，旨在优化收入和简化运营。公司强调为客户和特许经营者提供价值的重要性，并对酒店行业的增长和需求趋势持积极展望</p>

<p><em>The company spotlights new tools, insights and initiatives designed to drive demand, improve efficiency and support stronger franchisee returns across every segment</em></p>
<div class="lb-trans"><p><em>公司重点介绍了旨在推动需求、提高效率并支持各个领域特许经营者更强回报的新工具、洞察和举措</em></p>
</div><p>, /PRNewswire/ -- Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest lodging franchisors, today opened its 70th Annual Convention, bringing together thousands of franchise owners, operators, vendors and industry collaborators for three days centered on the theme of &#34;Making More Possible <strong>&#34;</strong> for its owners and operators—helping them capture new demand, enhance performance and build long-term success.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 选择酒店国际公司（NYSE: CHH），全球最大的住宿特许经营商之一，今天召开了第 70 届年度大会，汇聚了数千名特许经营者、运营商、供应商和行业合作伙伴，围绕 “让更多成为可能 <strong>”</strong> 的主题进行为期三天的交流——帮助他们捕捉新需求、提升业绩并建立长期成功。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2974179/Pat_Final.jpg" alt="" original-src="https://mma.prnewswire.com/media/2974179/Pat_Final.jpg"/></p>
<p>With sessions and experiences spanning AI-powered technology, revenue optimization, and operational simplification, the convention underscores Choice Hotels' ongoing mission to deliver value for franchisees by harnessing intelligent, data-driven tools that streamline hotel operations, reduce friction and fuel stronger hotel-level performance. The company is also investing in the tools, programs and experiences that strengthen guest trust, personalize stays, drive loyalty and keep travelers coming back.</p>
<div class="lb-trans"><p>大会的会议和体验涵盖了人工智能驱动的技术、收入优化和运营简化，强调了选择酒店持续致力于通过利用智能、数据驱动的工具来为特许经营者提供价值，这些工具简化了酒店运营、减少了摩擦并促进了更强的酒店级表现。公司还在投资于增强客人信任、个性化住宿、推动忠诚度并吸引旅客回归的工具、项目和体验。</p>
</div><p>&#34;This week is about one thing: Making More Possible — together,&#34; said Patrick Pacious, President and Chief Executive Officer. &#34;At Choice Hotels, we're working relentlessly to do three things for owners: helping drive more revenue, deepening our personal connection and support for owners and operators, and harnessing AI-powered innovation to help owners run their businesses more simply and efficiently — now and in the future. At the same time, we're focused on elevating the guest experience — strengthening loyalty through Choice Privileges, and using smarter technology and personalization to make every stay easier, more rewarding and more memorable. With interest rates stabilizing, demand trends continuing to improve, limited hotel room supply and a strong calendar of events across the U.S., it's an increasingly favorable time to operate a hotel and invest in the future.&#34;</p>
<div class="lb-trans"><p>“本周的主题只有一个：让更多成为可能——共同努力，” 选择酒店总裁兼首席执行官帕特里克·帕修斯（Patrick Pacious）表示。“在选择酒店，我们不懈努力为业主做三件事：帮助推动更多收入、加深我们对业主和运营商的个人联系与支持，以及利用人工智能驱动的创新帮助业主更简单高效地运营他们的业务——现在和未来。同时，我们还专注于提升客人体验——通过选择特权（Choice Privileges）增强忠诚度，并利用更智能的技术和个性化服务让每次住宿变得更轻松、更有价值和更难忘。随着利率稳定、需求趋势持续改善、酒店房间供应有限以及美国各地活动日历强劲，现在是经营酒店和投资未来的越来越有利的时机。”</p>
</div><p><strong>A Reimagined Revenue Engine Built to Drive Demand</strong></p>
<div class="lb-trans"><p><strong>重新构想的收入引擎旨在推动需求</strong></p>
</div><p>A reimagined revenue engine is taking center stage at the convention, designed to help franchise owners capture higher–value demand and grow topline results across key segments. The revenue engine is anchored by the refreshed Choice Privileges loyalty program and strengthened by new commercial tools, including Choice Hotels EasyBid, an AI–powered Request For Proposal (RFP) platform designed to help owners respond faster and capture more group business. Choice Hotels Business Direct is a self–service solution launching soon for small and medium–sized businesses to book and manage stays directly on ChoiceHotels.com. Together with RAISE, a new AI–powered Rate Management Tool launching later this year, these capabilities work in tandem to help owners price more effectively, move faster on opportunities, and unlock incremental revenue with greater efficiency.</p>
<div class="lb-trans"><p>重新构想的收入引擎在大会上成为焦点，旨在帮助特许经营者捕捉更高价值的需求并在关键领域实现收入增长。该收入引擎以更新的选择特权忠诚计划为基础，并通过新的商业工具增强，包括选择酒店 EasyBid，这是一个人工智能驱动的提案请求（RFP）平台，旨在帮助业主更快响应并捕捉更多团体业务。选择酒店商务直通（Choice Hotels Business Direct）是即将推出的自助服务解决方案，供中小型企业直接在 ChoiceHotels.com 上预订和管理住宿。结合即将在今年晚些时候推出的人工智能驱动的价格管理工具 RAISE，这些能力协同工作，帮助业主更有效地定价、快速把握机会，并以更高的效率解锁增量收入。</p>
</div><p>Throughout the convention, franchisees can explore these AI-powered offerings through dedicated learning sessions and an interactive AI Zone featuring live demonstrations designed to showcase how this technology simplifies operations, reduces costs and supports stronger hotel-level performance.</p>
<div class="lb-trans"><p>在大会期间，特许经营者可以通过专门的学习会议和一个互动的人工智能专区探索这些人工智能驱动的产品，专区内设有现场演示，旨在展示这项技术如何简化运营、降低成本并支持更强的酒店级表现。</p>
</div><p><strong>Driving Demand and Delivering Value for Owners Through Guest Loyalty</strong></p>
<div class="lb-trans"><p><strong>通过客人忠诚度推动需求并为业主提供价值</strong></p>
</div><p>Choice Hotels continues to invest in strengthening demand and bringing more high–value customers to franchise owners' hotels by deepening guest trust across its brands and converting more travelers into loyal, repeat visitors. As guests become increasingly focused on getting more value for their money, Choice Hotels is meeting those expectations through trusted brands, consistent experiences and meaningful rewards. Central to this effort is the continued evolution of Choice Privileges, now with more than 75 million members worldwide. Designed with guests in mind, the program offers greater flexibility, value, and personalization while driving repeat stays and stronger hotel performance. These efforts are supported by targeted marketing capabilities that enable more personalized messaging and offers, helping to reach the right guests at the right time and drive sustained demand.</p>
<div class="lb-trans"><p>选择酒店继续投资于增强需求，并通过加深客人对其品牌的信任，将更多高价值客户带入特许经营者的酒店，转化更多旅客为忠实的回头客。随着客人越来越关注获得更多的性价比，选择酒店通过值得信赖的品牌、一致的体验和有意义的奖励来满足这些期望。此努力的核心是选择特权的持续发展，目前全球会员已超过 7500 万。该计划以客人为中心，提供更大的灵活性、价值和个性化，同时推动回头客和更强的酒店表现。这些努力得到了有针对性的营销能力的支持，使得更个性化的信息和优惠能够在合适的时间触达合适的客人，从而推动持续的需求。</p>
</div><p>&#34;Across every segment, guests are telling us the same thing — value matters,&#34; said Dom Dragisich, Chief Growth and Strategy Officer. &#34;They want more for their money: the right amenities, the right location and a brand they trust to deliver a reliable experience. That ability to consistently deliver value — at every price point — plays directly to the strength of the Choice Hotels portfolio.&#34;</p>
<div class="lb-trans"><p>“在每个领域，客人都在告诉我们同样的事情——价值很重要，” 选择酒店首席增长与战略官多姆·德拉吉西奇（Dom Dragisich）表示。“他们希望获得更多的性价比：合适的设施、合适的位置和一个值得信赖的品牌来提供可靠的体验。能够在每个价格点上持续提供价值，直接体现了选择酒店组合的优势。”</p>
</div><p><strong>AI Innovation Designed to Simplify Hotel Operations</strong></p>
<div class="lb-trans"><p><strong>旨在简化酒店运营的人工智能创新</strong></p>
</div><p>As the travel landscape continues to evolve, Choice Hotels is investing in AI–enabled innovations focused on simplifying how owners run their businesses. Convention programming highlights advancements designed to streamline workflows, reduce operational friction, and save time for owners and on–property teams. These tools are intended to make day–to–day operations more efficient — allowing owners to focus more on delivering strong guest experiences while benefiting from smarter, easier–to–use systems behind the scenes.</p>
<div class="lb-trans"><p>随着旅游环境的不断演变，选择酒店正在投资于专注于简化业主运营业务的人工智能驱动的创新。大会的编程突出了旨在简化工作流程、减少运营摩擦并为业主和现场团队节省时间的进展。这些工具旨在使日常运营更高效——让业主能够更多地专注于提供优质的客人体验，同时受益于后台更智能、更易于使用的系统。</p>
</div><p><strong>Global Momentum Across Extended Stay, Upscale, Core and International Markets</strong></p>
<div class="lb-trans"><p><strong>在延长住宿、高端、核心和国际市场的全球势头</strong></p>
</div><p>Across extended stay, upscale and core brands, Choice Hotels entered 2026 with performance trends that reinforce its strong development momentum across its portfolio.</p>
<div class="lb-trans"><p>在延长住宿、高端和核心品牌中，选择酒店在 2026 年初进入了表现趋势，进一步巩固了其在组合中的强劲发展势头。</p>
</div><p>Extended stay continues to be a major growth driver, building on its strongest year on record in 2025 with momentum carrying into the first quarter of 2026. The segment opened 66 U.S. extended stay hotels and awarded 93 franchise agreements last year. With U.S. extended stay agreements increasing 15% year over year and a pipeline of 30,600 rooms as of year–end, the company is well positioned to continue scaling its footprint and meet sustained demand from guests seeking value–driven, longer–stay options.</p>
<div class="lb-trans"><p>延长住宿继续成为主要的增长驱动因素，在 2025 年创下历史最佳业绩的基础上，势头延续至 2026 年第一季度。该领域去年在美国开设了 66 家延长住宿酒店，并授予了 93 份特许经营协议。随着美国延长住宿协议同比增长 15%，截至年末有 30600 间房的在建项目，公司在继续扩大其市场份额并满足寻求性价比高的长期住宿选择的客人需求方面处于良好位置。</p>
</div><p>In upscale, the company opened 27 U.S. hotels across Ascend Collection, Cambria Hotels and Radisson brands in 2025, supported by early 2026 performance that underscores the strength of the company's upscale and above portfolio, including solid occupancy levels and continued rate resilience in the first quarter.</p>
<div class="lb-trans"><p>在高端市场，该公司在 2025 年在 Ascend Collection、Cambria Hotels 和 Radisson 品牌下开设了 27 家美国酒店，得益于 2026 年初的表现，突显了公司高端及以上产品组合的实力，包括稳健的入住率和第一季度持续的价格韧性。</p>
</div><p>Across its core brands, Choice Hotels awarded 247 U.S. franchise agreements in 2025, reflecting continued demand and leadership in midscale and economy segments, including strong momentum for Country Inn &amp; Suites and Quality Inn. That strength is reinforced by global midscale franchise agreements awarded growing 14% year over year — including a 50% increase in U.S. agreements for Country Inn &amp; Suites — alongside Q1 demand trends that reflect the enduring relevance of well–positioned midscale and economy brands amid evolving travel patterns.</p>
<div class="lb-trans"><p>在其核心品牌中，Choice Hotels 在 2025 年授予了 247 份美国特许经营协议，反映出中档和经济细分市场的持续需求和领导地位，包括 Country Inn &amp; Suites 和 Quality Inn 的强劲势头。这一实力得到了全球中档特许经营协议授予同比增长 14% 的支持——其中 Country Inn &amp; Suites 在美国的协议增加了 50%——以及第一季度的需求趋势，反映出在不断变化的旅行模式中，良好定位的中档和经济品牌的持久相关性。</p>
</div><p>Internationally, Choice Hotels continues to build momentum across key markets, supported by strong development activity, improving performance and increased operational control. In the first quarter of 2026, international net rooms grew 13% year over year, reinforcing the company's expanding global footprint. This momentum builds on record international development in 2025, when the company onboarded 130 new international hotels and expanded its portfolio to nearly 160,000 rooms outside the United States.</p>
<div class="lb-trans"><p>在国际市场上，Choice Hotels 继续在关键市场上积累势头，得益于强劲的发展活动、改善的业绩和增强的运营控制。在 2026 年第一季度，国际净房间数同比增长 13%，进一步巩固了公司的全球扩张。这一势头建立在 2025 年创纪录的国际发展基础上，当时公司新增了 130 家国际酒店，并将其在美国以外的房间总数扩展到近 160,000 间。</p>
</div><p>Canada continues to stand out as a key growth market, following Choice Hotels' transition to a direct franchising model. In Q1 2026, the Canadian business delivered its strongest first–quarter growth in over a decade, including RevPAR growth of 5.2% year over year on a currency–neutral basis, revenue growth of more than 20%, and a 55% increase in pipeline rooms, reflecting strong franchisee demand and improving hotel performance.</p>
<div class="lb-trans"><p>加拿大继续作为一个关键增长市场脱颖而出，Choice Hotels 转向直接特许经营模式后。在 2026 年第一季度，加拿大业务实现了十多年来最强劲的第一季度增长，包括在不考虑货币因素的情况下，RevPAR 同比增长 5.2%，收入增长超过 20%，以及管道房间数量增加 55%，反映出特许经营者的强劲需求和酒店业绩的改善。</p>
</div><p>To learn more about Choice Hotels and its family of brands, visit ChoiceHotels.com.</p>
<div class="lb-trans"><p>要了解更多关于 Choice Hotels 及其品牌的信息，请访问 ChoiceHotels.com。</p>
</div><p><strong>About Choice Hotels</strong></p>
<div class="lb-trans"><p><strong>关于 Choice Hotels</strong></p>
</div><p>Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world, with over 7,500 hotels, representing more than 650,000 rooms, in 51 countries and territories. A wide-ranging portfolio of 22 brands that includes full-service upper upscale, midscale, extended stay, and economy properties enables Choice® to meet travelers' needs in more places and for more occasions while driving more value for franchise owners and shareholders. The award-winning Choice Privileges® rewards program and co-brand credit card options provide members with a fast and easy way to earn reward nights and personalized perks. For more information, visit www.choicehotels.com.</p>
<div class="lb-trans"><p>Choice Hotels International, Inc.（纽约证券交易所代码：CHH）是全球最大的酒店特许经营商之一，在 51 个国家和地区拥有超过 7,500 家酒店，代表超过 650,000 间客房。其涵盖全方位服务的高端、中档、延长住宿和经济型物业的 22 个品牌的广泛组合，使 Choice®能够在更多地方和更多场合满足旅行者的需求，同时为特许经营者和股东创造更多价值。屡获殊荣的 Choice Privileges®奖励计划和联名信用卡选项为会员提供了一种快速便捷的方式来赚取奖励住宿和个性化优惠。有关更多信息，请访问 www.choicehotels.com。</p>
</div><p>SOURCE Choice Hotels International, Inc.</p>
<div class="lb-trans"><p>来源：Choice Hotels International, Inc.</p>
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Choice Hotels International Opens Its 70th Annual Convention, "Making More Possible" for Franchise Owners Through Performance, Scale and Strategic Investments | CHH Stock News

精品国际饭店公司召开第 70 届年度大会，通过提升业绩、扩大规模和战略投资为特许经营业主创造更多可能 | CHH 股票新闻