<p>在 Doceree Makers Summit 上，来自赛诺菲、默克、百时美施贵宝、礼来、Avalere Health、Deerfield 等公司的品牌和商业领导者共同签署了一项新的制药营销运营模式，并命名了替代他们所使用产品的名称。</p>
<p>, /PRNewswire/ -- 今天，制药行业 75 位最高级别的品牌、商业和代理领导者公开宣布结束过去二十年来定义制药营销的碎片化软件堆栈，并在一个新的单一产品上签名，以取代它。</p>
<p>继续阅读</p>
<p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null"/></p>
<p>Doceree 推出 Daily Command — 制药品牌团队的工作系统，由 75 位行业资深运营者共同构建</p>
<p>这一声明是在 2026 年纽约首届 <strong>Doceree Health Decode: The Makers Summit</strong> 上发布的，75 位领导者共同负责超过 400 亿美元的年度品牌支出，揭晓了 <strong>Daily Command</strong>，这是他们与 Doceree 共同构建的制药品牌团队的工作系统，Doceree 是全球首个基于人工智能的医疗营销操作系统。</p>
<p>从任何合理的标准来看，这是制药营销软件历史上最高级别的协调买方行动。</p>
<p><em>&#34;这不是一个产品发布。这是行业公开决定结束现状。当 75 位实际运营制药最大品牌的人停止要求他们的供应商做得更好，而开始共同构建替代品时，这不是市场趋势。这是市场修正。&#34;</em></p>
<p><strong>— Harshit Jain, MD, Doceree 创始人兼全球首席执行官</strong></p>
<p><strong>75 位领导者正在放弃的内容</strong></p>
<p>制药品牌团队是生命科学中最具战略重要性且装备最差的职能。一个负责 20 亿美元品牌的市场副总裁在一个普通的星期一打开的系统数量在九到十四个之间——每个系统来自不同的供应商，每个都有自己的登录、数据模型、定义和导出到 Excel 的仪式。</p>
<p>制药最大品牌团队在这一碎片化堆栈上的年度支出总和——研究门户、目标工具、媒体规划平台、测量仪表板、MLR 工作流程、CRM、竞争情报、代理项目管理——保守估计全球超过 120 亿美元。</p>
<p>今天公开的制造者立场是，整个堆栈已不再适合其目的。</p>
<p><strong>他们签署的内容</strong></p>
<p>Daily Command 是 75 位制造者共同构建的工作系统。一个产品。一个登录。完整的日常循环——查看、决策、激活、测量——在一个单一环境中。基于 Doceree 的临床意图套件（行业内唯一的临床决策数据层），并构建为开放市场，以便品牌团队保留他们信任的合作伙伴。</p>
<p><em>&#34;Avalere Health 多年来一直在观察品牌团队如何在十几个不相连的系统中进行复杂的高风险商业决策。成本——在速度、清晰度和决策质量方面——是巨大的。Daily Command 是我见过的第一个认真对待这个问题并从头重建工作流程的产品。我们很自豪成为首批将其引入我们工作的代理之一。这一合作对我们使每位患者都能得到照顾的使命产生了真正的积极影响。&#34;</em></p>
<p><strong>— Amar Urhekar, Avalere Health 首席执行官</strong></p>
<p><em>&#34;企业中每个类别定义的软件公司都是基于同样的洞察建立的：拥有实际工作的表面。在制药营销中，尤其是在像 Deerfield 这样的全方位服务代理中，这种表面从未存在。Daily Command 是我见过的最可信的构建尝试——基于真实的临床数据，由实际执行工作的运营者设计，并构建为开放生态系统，而不是封闭的人工智能堆栈。&#34;</em></p>
<p><strong>— Bill Veltre, Deerfield 首席媒体官</strong></p>
<p><strong>制造者</strong></p>
<p>75 位制造者来自行业内最大的制药制造商和最有影响力的代理商——赛诺菲、默克、百时美施贵宝、礼来、Avalere Health、Deerfield、Havas Media、Omnicom Health Group、Real Chemistry、EVERSANA、Klick Health 和奥美健康等。每位制造者都是因为他们亲自管理 Daily Command 旨在替代的工作流程而被选中。</p>
<p>已获得他们同意的制造者完整名单可在 doceree.com/health-decode/makers 上查看。</p>
<p><strong>接下来会发生什么</strong></p>
<p>Daily Command 将于 2026 年 5 月 7 日正式发布，并公开命名其 75 位制造者。6 月，它将与五个旗舰制造商和代理合作伙伴进入封闭测试，包括 Avalere Health。完整的行业发布将在 7 月 14 日进行，同时宣布 Daily Command Marketplace 启动合作伙伴。</p>
<p><strong>关于 Doceree</strong></p>
<p>Doceree 是全球首个基于人工智能的医疗营销操作系统。我们相信人工智能的角色是为每次与医疗保健专业人员的互动带来更丰富的背景。因此，我们的专利人工智能理解多个背景层，以隐私合规的方式增强每次与医疗保健专业人员的互动，每次都提供可衡量的更好结果。在短短五年内，我们已成为基于人工智能的超个性化医疗信息传递的领导者——重新定义与医疗保健专业人员的互动，提供更强大的背景和更强大的结果。</p>
<p>欲了解更多信息，请访问 www.doceree.ai</p>
<p>照片链接: https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg</p>
<p>标志 - https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg</p>
<p>来源 Doceree</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNTA3Jk5ld3NJdGVtSWQ9SU81NDAzMSZUcmFuc21pc3Npb25fSWQ9MjAyNjA1MDcxNzE1UFJfTkVXU19VU1BSX19fX19JTzU0MDMx?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNTA3Jk5ld3NJdGVtSWQ9SU81NDAzMSZUcmFuc21pc3Npb25fSWQ9MjAyNjA1MDcxNzE1UFJfTkVXU19VU1BSX19fX19JTzU0MDMx"/></p>

赛诺菲

赛诺菲集团

默克

<p>75 位制药行业的高级领导者在 Doceree Makers Summit 上宣布了一种新的制药营销运营模式。他们宣告结束了在过去二十年中主导行业的分散软件堆栈，并推出了 Daily Command，这是一个旨在简化品牌团队工作流程的统一系统。这项协调努力涉及了包括赛诺菲和默克在内的主要公司，旨在用一个单一产品替代现有工具，从而提高制药营销的效率和决策能力。Daily Command 将于 2026 年 5 月 7 日正式推出，闭门测试将于 6 月开始</p>

<p><em>In a coordinated public declaration at the Doceree Makers Summit, brand and commercial leaders from Sanofi, Merck, Bristol Myers Squibb, Eli Lilly, Avalere Health, Deerfield, and others co-signed a new operating model for pharma marketing — and named the product replacing what they've been using.</em></p>
<div class="lb-trans"><p>在 Doceree Makers Summit 上，来自赛诺菲、默克、百时美施贵宝、礼来、Avalere Health、Deerfield 等公司的品牌和商业领导者共同签署了一项新的制药营销运营模式，并命名了替代他们所使用产品的名称。</p>
</div><p>, /PRNewswire/ -- 75 of the pharmaceutical industry's most senior brand, commercial, and agency leaders today publicly declared the end of the fragmented software stack that has defined pharma marketing for two decades — and put their names on a single new product designed to replace it.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 今天，制药行业 75 位最高级别的品牌、商业和代理领导者公开宣布结束过去二十年来定义制药营销的碎片化软件堆栈，并在一个新的单一产品上签名，以取代它。</p>
</div><p>Continue Reading</p>
<div class="lb-trans"><p>继续阅读</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://www.prnewswire.com/news-releases/null" alt="" original-src="https://www.prnewswire.com/news-releases/null"/></p>
<p>Doceree Introduces Daily Command — The System of Work for Pharma Brand Teams, Co-Built by 75 of the Industry's Most Senior Operators</p>
<div class="lb-trans"><p>Doceree 推出 Daily Command — 制药品牌团队的工作系统，由 75 位行业资深运营者共同构建</p>
</div><p>The declaration came at the inaugural <strong>Doceree Health Decode: The Makers Summit</strong> <strong>2026</strong> in New York, where the 75 leaders — collectively responsible for over $40 billion in annual brand spend — unveiled <strong>Daily Command</strong>, a system of work for pharma brand teams they have spent the last quarter co-building with Doceree, the world's first AI-powered operating system for healthcare marketing.</p>
<div class="lb-trans"><p>这一声明是在 2026 年纽约首届 <strong>Doceree Health Decode: The Makers Summit</strong> 上发布的，75 位领导者共同负责超过 400 亿美元的年度品牌支出，揭晓了 <strong>Daily Command</strong>，这是他们与 Doceree 共同构建的制药品牌团队的工作系统，Doceree 是全球首个基于人工智能的医疗营销操作系统。</p>
</div><p>It is, by any reasonable measure, the most senior coordinated buyer-side action in the history of pharmaceutical marketing software.</p>
<div class="lb-trans"><p>从任何合理的标准来看，这是制药营销软件历史上最高级别的协调买方行动。</p>
</div><p><em>&#34;This isn't a product launch. It's the industry deciding, in public, that it is done with the way things are. When seventy-five of the people who actually run pharma's biggest brands stop asking their vendors to do better and start co-building the replacement themselves, that is not a market trend. That is a market correction.&#34;</em></p>
<div class="lb-trans"><p><em>&#34;这不是一个产品发布。这是行业公开决定结束现状。当 75 位实际运营制药最大品牌的人停止要求他们的供应商做得更好，而开始共同构建替代品时，这不是市场趋势。这是市场修正。&#34;</em></p>
</div><p><strong>— Harshit Jain, MD, Founder &amp; Global CEO, Doceree</strong></p>
<div class="lb-trans"><p><strong>— Harshit Jain, MD, Doceree 创始人兼全球首席执行官</strong></p>
</div><p><strong>What the 75 are walking away from</strong></p>
<div class="lb-trans"><p><strong>75 位领导者正在放弃的内容</strong></p>
</div><p>The pharmaceutical brand team is the most strategically important and most poorly equipped function in life sciences. A VP of Marketing running a $2 billion brand opens, on an average Monday, between nine and fourteen separate systems — each from a different vendor, each with its own login, its own data model, its own definitions, its own export-to-Excel ritual.</p>
<div class="lb-trans"><p>制药品牌团队是生命科学中最具战略重要性且装备最差的职能。一个负责 20 亿美元品牌的市场副总裁在一个普通的星期一打开的系统数量在九到十四个之间——每个系统来自不同的供应商，每个都有自己的登录、数据模型、定义和导出到 Excel 的仪式。</p>
</div><p>The combined annual spend of pharma's largest brand teams on this fragmented stack — research portals, targeting tools, media-planning platforms, measurement dashboards, MLR workflows, CRM, competitive intelligence, agency project management — is conservatively estimated at over $12 billion globally.</p>
<div class="lb-trans"><p>制药最大品牌团队在这一碎片化堆栈上的年度支出总和——研究门户、目标工具、媒体规划平台、测量仪表板、MLR 工作流程、CRM、竞争情报、代理项目管理——保守估计全球超过 120 亿美元。</p>
</div><p>The Makers' position, made publicly today, is that the entire stack is no longer fit for purpose.</p>
<div class="lb-trans"><p>今天公开的制造者立场是，整个堆栈已不再适合其目的。</p>
</div><p><strong>What they signed onto</strong></p>
<div class="lb-trans"><p><strong>他们签署的内容</strong></p>
</div><p>Daily Command is the system of work the 75 Makers co-built. One product. One login. The full daily loop — see, decide, activate, measure — in a single environment. Built on Doceree's Clinical Intent Suite (the only point-of-care prescribing-decision data layer in the industry) and architected as an open marketplace so brand teams keep the partners they trust.</p>
<div class="lb-trans"><p>Daily Command 是 75 位制造者共同构建的工作系统。一个产品。一个登录。完整的日常循环——查看、决策、激活、测量——在一个单一环境中。基于 Doceree 的临床意图套件（行业内唯一的临床决策数据层），并构建为开放市场，以便品牌团队保留他们信任的合作伙伴。</p>
</div><p><em>&#34;Avalere Health has spent years watching brand teams try to run sophisticated, high-stakes commercial decisions across a dozen disconnected systems. The cost — in speed, in clarity, in the quality of the decisions themselves — is enormous. Daily Command is the first product I've seen that takes that problem seriously and rebuilds the workflow from the ground up. We are proud to be among the first agencies to bring it into our work. This partnership has a truly meaningful impact on our mission to make every patient possible&#34;.</em></p>
<div class="lb-trans"><p><em>&#34;Avalere Health 多年来一直在观察品牌团队如何在十几个不相连的系统中进行复杂的高风险商业决策。成本——在速度、清晰度和决策质量方面——是巨大的。Daily Command 是我见过的第一个认真对待这个问题并从头重建工作流程的产品。我们很自豪成为首批将其引入我们工作的代理之一。这一合作对我们使每位患者都能得到照顾的使命产生了真正的积极影响。&#34;</em></p>
</div><p><strong>— Amar Urhekar, Chief Executive Officer, Avalere Health</strong></p>
<div class="lb-trans"><p><strong>— Amar Urhekar, Avalere Health 首席执行官</strong></p>
</div><p><em>&#34;Every category-defining software company in enterprise has been built on the same insight: own the surface where the work actually happens. In pharma marketing, and especially in full-service agencies like Deerfield, that surface has never existed. Daily Command is the most credible attempt I have seen at building it — grounded in real clinical data, designed by the operators who do the work, and architected as an open ecosystem rather than a closed AI stack.&#34;</em></p>
<div class="lb-trans"><p><em>&#34;企业中每个类别定义的软件公司都是基于同样的洞察建立的：拥有实际工作的表面。在制药营销中，尤其是在像 Deerfield 这样的全方位服务代理中，这种表面从未存在。Daily Command 是我见过的最可信的构建尝试——基于真实的临床数据，由实际执行工作的运营者设计，并构建为开放生态系统，而不是封闭的人工智能堆栈。&#34;</em></p>
</div><p><strong>— Bill Veltre, Chief Media Officer, Deerfield</strong></p>
<div class="lb-trans"><p><strong>— Bill Veltre, Deerfield 首席媒体官</strong></p>
</div><p><strong>The Makers</strong></p>
<div class="lb-trans"><p><strong>制造者</strong></p>
</div><p>The 75 Makers were drawn from the largest pharmaceutical manufacturers and the most influential agencies in the industry — P Sanofi, Merck, Bristol Myers Squibb, Eli Lilly, Avalere Health, Deerfield, Havas Media, Omnicom Health Group, Real Chemistry, EVERSANA, Klick Health, and Ogilvy Health and others. Each was selected because they personally run the workflows Daily Command is designed to replace.</p>
<div class="lb-trans"><p>75 位制造者来自行业内最大的制药制造商和最有影响力的代理商——赛诺菲、默克、百时美施贵宝、礼来、Avalere Health、Deerfield、Havas Media、Omnicom Health Group、Real Chemistry、EVERSANA、Klick Health 和奥美健康等。每位制造者都是因为他们亲自管理 Daily Command 旨在替代的工作流程而被选中。</p>
</div><p>The full list of named Makers, published with their consent, is available at doceree.com/health-decode/makers.</p>
<div class="lb-trans"><p>已获得他们同意的制造者完整名单可在 doceree.com/health-decode/makers 上查看。</p>
</div><p><strong>What happens next</strong></p>
<div class="lb-trans"><p><strong>接下来会发生什么</strong></p>
</div><p>Daily Command is officially unveiled on May 7, 2026, with its 75 Makers publicly named. In June, it enters closed beta with five flagship manufacturer and agency partners, including Avalere Health. The full industry release follows on July 14, alongside the announcement of Daily Command Marketplace launch partners.</p>
<div class="lb-trans"><p>Daily Command 将于 2026 年 5 月 7 日正式发布，并公开命名其 75 位制造者。6 月，它将与五个旗舰制造商和代理合作伙伴进入封闭测试，包括 Avalere Health。完整的行业发布将在 7 月 14 日进行，同时宣布 Daily Command Marketplace 启动合作伙伴。</p>
</div><p><strong>About Doceree</strong></p>
<div class="lb-trans"><p><strong>关于 Doceree</strong></p>
</div><p>Doceree is the world's first AI-powered Operating System for healthcare marketing. We believe the role of AI is to bring richer context to every HCP interaction. Hence, our patented AI understands multiple layers of context to enhance every HCP interaction in a privacy-compliant manner, delivering measurably better outcomes every time. In just five years, we have emerged as leaders in AI-powered, hyper-personalized healthcare messaging — redefining HCP engagement with more powerful context and more powerful outcomes.</p>
<div class="lb-trans"><p>Doceree 是全球首个基于人工智能的医疗营销操作系统。我们相信人工智能的角色是为每次与医疗保健专业人员的互动带来更丰富的背景。因此，我们的专利人工智能理解多个背景层，以隐私合规的方式增强每次与医疗保健专业人员的互动，每次都提供可衡量的更好结果。在短短五年内，我们已成为基于人工智能的超个性化医疗信息传递的领导者——重新定义与医疗保健专业人员的互动，提供更强大的背景和更强大的结果。</p>
</div><p>To know more, visit www.doceree.ai</p>
<div class="lb-trans"><p>欲了解更多信息，请访问 www.doceree.ai</p>
</div><p>Photo link: https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg</p>
<div class="lb-trans"><p>照片链接: https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg</p>
</div><p>Logo - https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg</p>
<div class="lb-trans"><p>标志 - https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg</p>
</div><p>SOURCE Doceree</p>
<div class="lb-trans"><p>来源 Doceree</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNTA3Jk5ld3NJdGVtSWQ9SU81NDAzMSZUcmFuc21pc3Npb25fSWQ9MjAyNjA1MDcxNzE1UFJfTkVXU19VU1BSX19fX19JTzU0MDMx" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=IO54031&amp;Transmission_Id=202605071715PR_NEWS_USPR_____IO54031&amp;DateId=20260507"/></p>

17:15 ET75 of Pharma's Most Senior Marketers Just Walked Away From a $12 Billion Tool Stack

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生物科技 ETF - VanEck Vectors

基因改革 ETF - ARK

医疗业 ETF - Vanguard

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17:15 ET 制药行业的 75 位高级营销人员刚刚放弃了一套价值 120 亿美元的工具组合