<p><em>赛诺菲、默克、百时美施贵宝、礼来、Avalere Health、Deerfield、Havas Media、Omnicom Health Group、Real Chemistry、EVERSANA、Klick Health、Ogilvy Health 等公司高级领导共同构建了 Doceree 的 Daily Command。该产品重新定义了代理商如何为制药品牌团队规划、交付和衡量工作。</em></p>
<p>, /PRNewswire/ -- Doceree，医疗营销的人工智能驱动操作系统，今天推出了 <strong>Daily Command</strong>——制药品牌团队现在规划、决策、执行和衡量日常工作的单一产品，并公布了 75 位共同构建该产品的行业高级运营者。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg"/></p>
<p>这 75 位运营者中有 18 位是医疗营销领域最具影响力的代理商的高级领导。</p>
<p>这与公告并非偶然。它就是公告。</p>
<p><em>&#34;每位阅读此文的代理商高管都会问同样的问题：Daily Command 是否试图取代我们？答案是否定的——这也是错误的问题。正确的问题是：哪些代理商将在下一个十年的投标中获胜。答案是：那些工作出现在 Daily Command 内部，与品牌团队的数据、决策和衡量在同一屏幕上的代理商。这个行业中 18 位最资深的代理商领导者已经知道这一点。他们共同构建了这个产品。&#34;</em></p>
<p><strong>— Harshit Jain, MD, 创始人兼全球首席执行官，Doceree</strong></p>
<p><strong>7 月 14 日对代理商的变化</strong></p>
<p>在过去的二十年里，代理商通过 PowerPoint、共享驱动器、每月的 QBR 和品牌团队打印后遗忘的 PDF 向制药品牌团队交付工作。这项工作非常出色，但容器却是破碎的。</p>
<p>Daily Command 替代了这个容器。</p>
<p>从 7 月 14 日的行业发布开始，与 Daily Command 启用的品牌团队合作的代理商将直接在品牌团队每天使用的产品中交付战略、创意、媒体计划、衡量框架和建议——可见、版本化，并与支撑品牌团队每个决策的临床意图数据相连接。</p>
<p>这不是工作流程的变化。这是代理商价值被看待、衡量和更新的类别变化。</p>
<p><strong>为什么这对代理商比对制药更重要</strong></p>
<p>品牌团队采用 Daily Command 是因为它使他们的日常工作变得可管理。代理商采用它是因为它使他们的工作对 CMO、CFO 以及每两年基准代理商名单的采购团队变得清晰可见。</p>
<p>在制药营销预算持续受到压力、代理商名单在全球范围内被整合的采购环境中，战略建议在品牌团队的日常决策表面上可见的代理商将保留账户。而那些工作存在于附加 PDF 和季度报告中的代理商将失去这些账户。</p>
<p>Maker 团队在三月份就理解了这一点。他们共同构建 Daily Command，不是作为 Doceree 的客户，而是作为自己行业下一个篇章的参与者。</p>
<p><strong>来自代理商团队的验证</strong></p>
<p><em>&#34;Avalere Health 花了多年时间观察品牌团队试图在十几个不相连的系统中进行复杂的高风险商业决策。成本——在速度、清晰度和决策质量方面——是巨大的。Daily Command 是我见过的第一个认真对待这个问题并从头重建工作流程的产品。我们自豪地成为第一批将其引入我们工作的代理商之一——不是因为它方便，而是因为这是工作的未来。这种合作对我们使命的真正影响是让每位患者都能得到照顾。&#34;</em></p>
<p><strong>— Amar Urhekar, 首席执行官，Avalere Health</strong></p>
<p><strong>代理商如何接入</strong></p>
<p>Daily Command 被构建为一个开放生态系统。通过 <strong>Daily Command Marketplace</strong>，代理商将他们的专有工具、模型、创意平台和衡量框架直接接入制药客户使用的产品——该市场是以 API 为先和中立的。Doceree 不选择赢家；品牌团队选择。</p>
<p>这是一个有意的架构选择。代理商在 Daily Command 内部工作时不会失去他们的专有知识产权、数据合作关系或分析差异化。他们将其显现出来——在客户每天早上打开的同一产品中可见。</p>
<p>有意在 7 月 14 日发布时进行市场合作的代理商可以通过 doceree.com/#contact-us 与我们联系。</p>
<p><strong>18 位代理商制造者</strong></p>
<p>Maker 团队中的 18 位高级代理商运营者来自赛诺菲、默克、百时美施贵宝、礼来、Avalere Health、Deerfield、Havas Media、Omnicom Health Group、Real Chemistry、EVERSANA、Klick Health、Ogilvy Health 等领先公司。每位成员都是因为他们亲自领导 Daily Command 带入品牌团队日常决策表面的战略、媒体、创意或分析职能而被选中。</p>
<p>获得他们同意的制造者完整名单可在 doceree.com/health-decode/makers 上查看。</p>
<p><strong>接下来会发生什么</strong></p>
<p>Daily Command 将在 2026 年 5 月 7 日正式揭幕，75 位制造者将公开公布。6 月，它将与五个旗舰制造商和代理商合作伙伴进入封闭测试，包括 Avalere Health。完整的行业发布将在 7 月 14 日进行，并宣布 Daily Command Marketplace 的启动合作伙伴。</p>
<p><strong>关于 Doceree</strong></p>
<p>Doceree 是全球首个人工智能驱动的医疗营销操作系统。我们相信 AI 的角色是为每次与医疗保健专业人员的互动提供更丰富的背景。因此，我们的专利 AI 理解多个背景层次，以隐私合规的方式增强每次与医疗保健专业人员的互动，每次都提供可衡量的更好结果。在短短五年内，我们已成为 AI 驱动的超个性化医疗信息传递的领导者——重新定义与医疗保健专业人员的互动，提供更强大的背景和更强大的结果。</p>
<p>要了解更多信息，请访问 www.doceree.ai</p>
<p>图片: https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg</p>
<p>标志: https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg"/></p>
<p><img src="https://imageproxy.pbkrs.com/https://edge.prnewswire.com/c/img/favicon.png/query-c2Q9MjAyNi0wNS0wNyZzbj1JTzU0MDQw?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://edge.prnewswire.com/c/img/favicon.png/query-c2Q9MjAyNi0wNS0wNyZzbj1JTzU0MDQw"/></p>
<p>查看原始内容: https://www.prnewswire.com/news-releases/the-agencies-building-pharmas-next-decade-just-picked-their-software-daily-command-launches-with-18-of-the-industrys-most-senior-agency-leaders-already-inside-it-302765822.html</p>
<p>来源: Doceree</p>

默克

赛诺菲集团

美国制药 ETF - iShares

<p>Doceree 推出了 Daily Command，这是一个由 AI 驱动的医疗营销操作系统，由来自赛诺菲和默克等顶级机构的 75 位高级领导共同打造。该产品旨在改变制药品牌团队规划、执行和衡量工作的方式，将机构策略直接整合到品牌团队的日常运营中。该产品计划于 2026 年 7 月 14 日发布，并强调了机构价值认知的转变，因为在 Daily Command 中工作可见的机构在预算压力下更有可能保留客户。该平台允许机构整合其专有工具，确保它们保持竞争优势</p>

<p><em>Sanofi, Merck, Bristol Myers Squibb, Eli Lilly, Avalere Health, Deerfield, Havas Media, Omnicom Health Group, Real Chemistry, EVERSANA, Klick Health, Ogilvy Health and others among the firms whose senior leaders co-built Doceree's Daily Command. The product redefines how agencies plan, deliver, and measure work for pharmaceutical brand teams.</em></p>
<div class="lb-trans"><p><em>赛诺菲、默克、百时美施贵宝、礼来、Avalere Health、Deerfield、Havas Media、Omnicom Health Group、Real Chemistry、EVERSANA、Klick Health、Ogilvy Health 等公司高级领导共同构建了 Doceree 的 Daily Command。该产品重新定义了代理商如何为制药品牌团队规划、交付和衡量工作。</em></p>
</div><p>, /PRNewswire/ -- Doceree, the AI-powered operating system for healthcare marketing, today launched <strong>Daily Command</strong> — the single product where pharmaceutical brand teams now plan, decide, execute, and measure their day's work — and named the 75 senior industry operators who co-built it.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- Doceree，医疗营销的人工智能驱动操作系统，今天推出了 <strong>Daily Command</strong>——制药品牌团队现在规划、决策、执行和衡量日常工作的单一产品，并公布了 75 位共同构建该产品的行业高级运营者。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg" alt="" original-src="https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg"/></p>
<p>Eighteen of those 75 operators are senior leaders from the most influential agencies in healthcare marketing.</p>
<div class="lb-trans"><p>这 75 位运营者中有 18 位是医疗营销领域最具影响力的代理商的高级领导。</p>
</div><p>That is not incidental to the announcement. It is the announcement.</p>
<div class="lb-trans"><p>这与公告并非偶然。它就是公告。</p>
</div><p><em>&#34;Every agency executive reading this is going to ask the same question: is Daily Command trying to replace us? The answer is no — and it is also the wrong question. The right question is which agencies are going to win the pitches of the next decade. The answer to that one is: the agencies whose work shows up inside Daily Command, on the same screen as the brand team's data, the brand team's decisions, and the brand team's measurement. Eighteen of the most senior agency leaders in this industry already know that. They co-built the product.&#34;</em></p>
<div class="lb-trans"><p><em>&#34;每位阅读此文的代理商高管都会问同样的问题：Daily Command 是否试图取代我们？答案是否定的——这也是错误的问题。正确的问题是：哪些代理商将在下一个十年的投标中获胜。答案是：那些工作出现在 Daily Command 内部，与品牌团队的数据、决策和衡量在同一屏幕上的代理商。这个行业中 18 位最资深的代理商领导者已经知道这一点。他们共同构建了这个产品。&#34;</em></p>
</div><p><strong>— Harshit Jain, MD, Founder &amp; Global CEO, Doceree</strong></p>
<div class="lb-trans"><p><strong>— Harshit Jain, MD, 创始人兼全球首席执行官，Doceree</strong></p>
</div><p><strong>What changes for agencies on July 14</strong></p>
<div class="lb-trans"><p><strong>7 月 14 日对代理商的变化</strong></p>
</div><p>For two decades, agencies have delivered work to pharmaceutical brand teams in PowerPoint, in shared drives, in monthly QBRs, and in PDFs that brand teams print and forget. The work is brilliant. The container is broken.</p>
<div class="lb-trans"><p>在过去的二十年里，代理商通过 PowerPoint、共享驱动器、每月的 QBR 和品牌团队打印后遗忘的 PDF 向制药品牌团队交付工作。这项工作非常出色，但容器却是破碎的。</p>
</div><p>Daily Command replaces the container.</p>
<div class="lb-trans"><p>Daily Command 替代了这个容器。</p>
</div><p>Starting with the July 14 industry release, agencies working with Daily Command-enabled brand teams will deliver strategy, creative, media plans, measurement frameworks, and recommendations directly inside the product the brand team uses every day — visible, versioned, and connected to the underlying clinical-intent data that grounds every decision the brand team makes.</p>
<div class="lb-trans"><p>从 7 月 14 日的行业发布开始，与 Daily Command 启用的品牌团队合作的代理商将直接在品牌团队每天使用的产品中交付战略、创意、媒体计划、衡量框架和建议——可见、版本化，并与支撑品牌团队每个决策的临床意图数据相连接。</p>
</div><p>This is not a workflow change. It is a category change in how agency value is seen, measured, and renewed.</p>
<div class="lb-trans"><p>这不是工作流程的变化。这是代理商价值被看待、衡量和更新的类别变化。</p>
</div><p><strong>Why this matters more for agencies than for pharma</strong></p>
<div class="lb-trans"><p><strong>为什么这对代理商比对制药更重要</strong></p>
</div><p>Brand teams adopt Daily Command because it makes their day's work tractable. Agencies adopt it because it makes their work legible — to the CMO, to the CFO, to the procurement team that benchmarks agency rosters every two years.</p>
<div class="lb-trans"><p>品牌团队采用 Daily Command 是因为它使他们的日常工作变得可管理。代理商采用它是因为它使他们的工作对 CMO、CFO 以及每两年基准代理商名单的采购团队变得清晰可见。</p>
</div><p>In a procurement environment where pharma marketing budgets are under sustained pressure and agency rosters are being consolidated globally, the agencies whose strategic recommendations are visible inside a brand team's daily decision surface will retain accounts. The agencies whose work lives in attached PDFs and quarterly decks will lose them.</p>
<div class="lb-trans"><p>在制药营销预算持续受到压力、代理商名单在全球范围内被整合的采购环境中，战略建议在品牌团队的日常决策表面上可见的代理商将保留账户。而那些工作存在于附加 PDF 和季度报告中的代理商将失去这些账户。</p>
</div><p>The Maker cohort understood this in March. They co-built Daily Command not as customers of Doceree, but as participants in their own industry's next chapter.</p>
<div class="lb-trans"><p>Maker 团队在三月份就理解了这一点。他们共同构建 Daily Command，不是作为 Doceree 的客户，而是作为自己行业下一个篇章的参与者。</p>
</div><p><strong>Validation from the agency cohort</strong></p>
<div class="lb-trans"><p><strong>来自代理商团队的验证</strong></p>
</div><p><em>&#34;Avalere Health has spent years watching brand teams try to run sophisticated, high-stakes commercial decisions across a dozen disconnected systems. The cost — in speed, in clarity, in the quality of the decisions themselves — is enormous. Daily Command is the first product I have seen that takes that problem seriously and rebuilds the workflow from the ground up. We are proud to be among the first agencies to bring it into our work — not because it is convenient, but because it is where the work is going. This partnership has a truly meaningful impact on our mission to make every patient possible.&#34;</em></p>
<div class="lb-trans"><p><em>&#34;Avalere Health 花了多年时间观察品牌团队试图在十几个不相连的系统中进行复杂的高风险商业决策。成本——在速度、清晰度和决策质量方面——是巨大的。Daily Command 是我见过的第一个认真对待这个问题并从头重建工作流程的产品。我们自豪地成为第一批将其引入我们工作的代理商之一——不是因为它方便，而是因为这是工作的未来。这种合作对我们使命的真正影响是让每位患者都能得到照顾。&#34;</em></p>
</div><p><strong>— Amar Urhekar, Chief Executive Officer, Avalere Health</strong></p>
<div class="lb-trans"><p><strong>— Amar Urhekar, 首席执行官，Avalere Health</strong></p>
</div><p><strong>How agencies plug in</strong></p>
<div class="lb-trans"><p><strong>代理商如何接入</strong></p>
</div><p>Daily Command is built as an open ecosystem. Through the <strong>Daily Command Marketplace</strong>, agencies plug their proprietary tools, models, creative platforms, and measurement frameworks directly into the product their pharma clients use — the marketplace is API-first and partner-neutral. Doceree does not pick winners; brand teams do.</p>
<div class="lb-trans"><p>Daily Command 被构建为一个开放生态系统。通过 <strong>Daily Command Marketplace</strong>，代理商将他们的专有工具、模型、创意平台和衡量框架直接接入制药客户使用的产品——该市场是以 API 为先和中立的。Doceree 不选择赢家；品牌团队选择。</p>
</div><p>This is a deliberate architectural choice. Agencies do not lose their proprietary IP, their data partnerships, or their analytic differentiation by working inside Daily Command. They surface them — visibly, in the same product their clients open every morning.</p>
<div class="lb-trans"><p>这是一个有意的架构选择。代理商在 Daily Command 内部工作时不会失去他们的专有知识产权、数据合作关系或分析差异化。他们将其显现出来——在客户每天早上打开的同一产品中可见。</p>
</div><p>Agencies interested in marketplace partnership for the July 14 launch can reach us at doceree.com/#contact-us.</p>
<div class="lb-trans"><p>有意在 7 月 14 日发布时进行市场合作的代理商可以通过 doceree.com/#contact-us 与我们联系。</p>
</div><p><strong>The 18 agency Makers</strong></p>
<div class="lb-trans"><p><strong>18 位代理商制造者</strong></p>
</div><p>The 18 senior agency operators in the Maker cohort were drawn from Sanofi, Merck, Bristol Myers Squibb, Eli Lilly, Avalere Health, Deerfield, Havas Media, Omnicom Health Group, Real Chemistry, EVERSANA, Klick Health, Ogilvy Health and other leading firms. Each was selected because they personally lead the strategy, media, creative, or analytics functions that Daily Command brings inside the brand team's daily decision surface.</p>
<div class="lb-trans"><p>Maker 团队中的 18 位高级代理商运营者来自赛诺菲、默克、百时美施贵宝、礼来、Avalere Health、Deerfield、Havas Media、Omnicom Health Group、Real Chemistry、EVERSANA、Klick Health、Ogilvy Health 等领先公司。每位成员都是因为他们亲自领导 Daily Command 带入品牌团队日常决策表面的战略、媒体、创意或分析职能而被选中。</p>
</div><p>The full list of named Makers, published with their consent, is available at doceree.com/health-decode/makers.</p>
<div class="lb-trans"><p>获得他们同意的制造者完整名单可在 doceree.com/health-decode/makers 上查看。</p>
</div><p><strong>What happens next</strong></p>
<div class="lb-trans"><p><strong>接下来会发生什么</strong></p>
</div><p>Daily Command is officially unveiled on May 7, 2026, with its 75 Makers publicly named. In June, it enters closed beta with five flagship manufacturer and agency partners, including Avalere Health. The full industry release follows on July 14, alongside the announcement of Daily Command Marketplace launch partners.</p>
<div class="lb-trans"><p>Daily Command 将在 2026 年 5 月 7 日正式揭幕，75 位制造者将公开公布。6 月，它将与五个旗舰制造商和代理商合作伙伴进入封闭测试，包括 Avalere Health。完整的行业发布将在 7 月 14 日进行，并宣布 Daily Command Marketplace 的启动合作伙伴。</p>
</div><p><strong>About Doceree</strong></p>
<div class="lb-trans"><p><strong>关于 Doceree</strong></p>
</div><p>Doceree is the world's first AI-powered operating system for healthcare marketing. We believe the role of AI is to bring richer context to every HCP interaction. Hence, our patented AI understands multiple layers of context to enhance every HCP interaction in a privacy-compliant manner, delivering measurably better outcomes every time. In just five years, we have emerged as leaders in AI-powered, hyper-personalized healthcare messaging — redefining HCP engagement with more powerful context and more powerful outcomes.</p>
<div class="lb-trans"><p>Doceree 是全球首个人工智能驱动的医疗营销操作系统。我们相信 AI 的角色是为每次与医疗保健专业人员的互动提供更丰富的背景。因此，我们的专利 AI 理解多个背景层次，以隐私合规的方式增强每次与医疗保健专业人员的互动，每次都提供可衡量的更好结果。在短短五年内，我们已成为 AI 驱动的超个性化医疗信息传递的领导者——重新定义与医疗保健专业人员的互动，提供更强大的背景和更强大的结果。</p>
</div><p>To know more, visit www.doceree.ai</p>
<div class="lb-trans"><p>要了解更多信息，请访问 www.doceree.ai</p>
</div><p>Photo: https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg</p>
<div class="lb-trans"><p>图片: https://mma.prnewswire.com/media/2974941/Doceree_Daily_Command.jpg</p>
</div><p>Logo: https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg</p>
<div class="lb-trans"><p>标志: https://mma.prnewswire.com/media/1758952/Doceree_Logo.jpg</p>
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The Agencies Building Pharma's Next Decade Just Picked Their Software: Daily Command Launches With 18 of the Industry's Most Senior Agency Leaders Already Inside It

正在构建制药业未来十年的机构刚刚选择了他们的软件：Daily Command 启动时，已有 18 位行业内最资深的机构领导者加入其中