<p>保时捷宣布，由于销售下滑和利润下降，将关闭其三家子公司。</p>
<p>该汽车制造商的电池子公司 Cellforce Group 可能是最引人注目的受害者。该部门在保时捷放弃自制电池的计划后，已经在八月份经历了一次 “重组”，将 Cellforce 转变为一个研发部门。现在，保时捷表示正在追求 “技术开放的动力系统战略”——这意味着该汽车制造商将更加依赖其他公司提供电池。</p>
<p>保时捷电动自行车性能部门（Porsche eBike Performance）和 Cetitec，一个为保时捷及大众集团提供网络软件的子公司，也将被关闭。</p>
<p>在这三家子公司工作的 500 多人将失去他们的工作。</p>
<p>“我们必须重新聚焦于我们的核心业务，” 保时捷首席执行官兼执行主席迈克尔·莱特斯在一份声明中表示。“这是成功战略重组的不可或缺的基础。这迫使我们做出痛苦的裁员——包括我们的子公司。”</p>
<p>这是莱特斯在今年年初成为首席执行官后首次传达的信息，他在三月份宣布了重组公司的计划。“我们将全面重新定位保时捷，使公司更加精简、快速，产品更加令人向往，” 他当时表示。</p>
<p>自那时以来，保时捷已从多个项目中抽身，包括在四月份达成的协议，将其在布加迪·瑞迈克（Bugatti Rimac）和瑞迈克集团（Rimac Group）的股权出售给由纽约投资公司 HOF Capital 领导的财团。</p>
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<p>保时捷的电气化努力在 2019 年以 Taycan 取得了强劲开局，但公司很快在开发后续电动车时遇到了麻烦。由于大众汽车 Cariad 部门的软件开发未能达到预期，Macan Electric 的推出延迟了近两年。</p>
<p>整个公司在关键市场的销售都出现了下滑，包括北美，销售下降了 11%，而中国的交付在今年第一季度下降了 21%。欧洲的销售也下降了 18%，尽管在德国略有上升。</p>
<p>保时捷将其困境归咎于电动车的普及，尽管该公司在中国的持续糟糕表现表明，电动车在市场上占据了超过一半的份额，消费者对电动车的接受度可能并不是根本原因。</p>
<p>Cellforce 的关闭反映了保时捷电动车项目命运的变化。这家德国汽车制造商最初成立该子公司是为了开发和制造电池，以使其电动车与其他公司区分开来。</p>
<p>“电池单元是未来的燃烧室，” 奥利弗·布鲁梅在 2022 年担任保时捷执行董事会主席时表示。</p>
<p>在及时开发电动车方面遇到困难后，保时捷已将其大部分新车工作转向恢复一些内部燃烧平台，这些平台原本计划到 2030 年只占销售的少数。尽管如此，该公司仍计划推出新的电动车，并将很快停止销售保时捷 Macan 的燃油版。预计保时捷将在今年推出全电动版的 Cayenne 及其多个变种。</p>

保时捷(ADR)

PAH3

<p>保时捷正在关闭三家子公司，包括其电池部门 Cellforce Group，原因是销售和利润下降。这家汽车制造商正在转向 “技术开放动力系统战略”，更加依赖外部电池供应商。超过 500 名员工将失去工作。首席执行官 Michael Leiters 强调需要重新聚焦核心业务以进行战略调整。保时捷的电动车项目面临延迟，特别是在 Macan Electric 方面，公司在关键市场的销售大幅下降，归因于电动车普及的挑战。尽管如此，保时捷计划继续开发新的电动车</p>

<p>Porsche is closing three of its subsidiaries as it copes with falling sales and declining profits, the German automaker announced Friday.</p>
<div class="lb-trans"><p>保时捷宣布，由于销售下滑和利润下降，将关闭其三家子公司。</p>
</div><p>The automaker’s battery subsidiary, Cellforce Group, is perhaps the highest-profile casualty. The division had already been through a “realignment” in August after Porsche dropped plans to make its own batteries, turning Cellforce into a research and development arm. Now, Porsche says it’s pursuing a “technology-open powertrain strategy” — corporate-speak that indicates the automaker will rely more heavily on other companies for its batteries.</p>
<div class="lb-trans"><p>该汽车制造商的电池子公司 Cellforce Group 可能是最引人注目的受害者。该部门在保时捷放弃自制电池的计划后，已经在八月份经历了一次 “重组”，将 Cellforce 转变为一个研发部门。现在，保时捷表示正在追求 “技术开放的动力系统战略”——这意味着该汽车制造商将更加依赖其他公司提供电池。</p>
</div><p>Porsche eBike Performance, which made e-bike drive systems, and Cetitec, a networking software subsidiary that served both Porsche and the wider Volkswagen Group, will also be shut down.</p>
<div class="lb-trans"><p>保时捷电动自行车性能部门（Porsche eBike Performance）和 Cetitec，一个为保时捷及大众集团提供网络软件的子公司，也将被关闭。</p>
</div><p>More than 500 people, who are employed at the three subsidiaries, will lose their jobs.</p>
<div class="lb-trans"><p>在这三家子公司工作的 500 多人将失去他们的工作。</p>
</div><p>“We must refocus on our core business,” Porsche CEO and Executive Chair Michael Leiters said in a statement. “This is the indispensable foundation for a successful strategic realignment. This forces us to make painful cuts — including our subsidiaries.”</p>
<div class="lb-trans"><p>“我们必须重新聚焦于我们的核心业务，” 保时捷首席执行官兼执行主席迈克尔·莱特斯在一份声明中表示。“这是成功战略重组的不可或缺的基础。这迫使我们做出痛苦的裁员——包括我们的子公司。”</p>
</div><p>It’s a message that Leiters, who became CEO early this year, first delivered in March when the company announced plans to realign its business. “We will comprehensively reposition Porsche, make the company leaner, faster and the products even more desirable,” he said at the time.</p>
<div class="lb-trans"><p>这是莱特斯在今年年初成为首席执行官后首次传达的信息，他在三月份宣布了重组公司的计划。“我们将全面重新定位保时捷，使公司更加精简、快速，产品更加令人向往，” 他当时表示。</p>
</div><p>Since then, Porsche has extracted itself from several endeavors, including an agreement reached in April to sell its equity stakes in Bugatti Rimac and Rimac Group to a consortium led by New York-based investment firm HOF Capital.</p>
<div class="lb-trans"><p>自那时以来，保时捷已从多个项目中抽身，包括在四月份达成的协议，将其在布加迪·瑞迈克（Bugatti Rimac）和瑞迈克集团（Rimac Group）的股权出售给由纽约投资公司 HOF Capital 领导的财团。</p>
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</div><p>Porsche’s electrification efforts got off to a strong start with the Taycan in 2019, but the company soon ran into trouble developing follow-on EVs. The Macan Electric was delayed by nearly two years as software development within Volkswagen’s Cariad division lagged behind expectations.</p>
<div class="lb-trans"><p>保时捷的电气化努力在 2019 年以 Taycan 取得了强劲开局，但公司很快在开发后续电动车时遇到了麻烦。由于大众汽车 Cariad 部门的软件开发未能达到预期，Macan Electric 的推出延迟了近两年。</p>
</div><p>The entire company has suffered declining sales in key markets, including North America, where sales fell 11%, and China, where deliveries were off 21% in the first quarter of this year. European sales were also down 18%, though they rose slightly in Germany.</p>
<div class="lb-trans"><p>整个公司在关键市场的销售都出现了下滑，包括北美，销售下降了 11%，而中国的交付在今年第一季度下降了 21%。欧洲的销售也下降了 18%，尽管在德国略有上升。</p>
</div><p>Porsche has blamed EV adoption for its woes, though the company’s continued poor performance in China, where electric vehicles have claimed more than half the market, suggests that consumer acceptance of EVs may not be the root cause.</p>
<div class="lb-trans"><p>保时捷将其困境归咎于电动车的普及，尽管该公司在中国的持续糟糕表现表明，电动车在市场上占据了超过一半的份额，消费者对电动车的接受度可能并不是根本原因。</p>
</div><p>The closure of Cellforce captures the change of fortunes for Porsche’s EV program. The German automaker had originally started the subsidiary to develop and manufacture batteries that would distinguish its EVs from other companies.</p>
<div class="lb-trans"><p>Cellforce 的关闭反映了保时捷电动车项目命运的变化。这家德国汽车制造商最初成立该子公司是为了开发和制造电池，以使其电动车与其他公司区分开来。</p>
</div><p>“The battery cell is the combustion chamber of the future,” Oliver Blume said in 2022 when he chaired Porsche’s executive board.</p>
<div class="lb-trans"><p>“电池单元是未来的燃烧室，” 奥利弗·布鲁梅在 2022 年担任保时捷执行董事会主席时表示。</p>
</div><p>After struggling to develop EVs in a timely manner, Porsche has shifted much of its new vehicle efforts to reviving some its internal combustion platforms, which were originally intended to constitute a minority of sales by 2030. The company is still planning to rollout new EVs though, and will soon sunset the gas-powered version of the Porsche Macan. Porsche is expected to bring an all-electric version of the Cayenne, and several variants, to market this year.</p>
<div class="lb-trans"><p>在及时开发电动车方面遇到困难后，保时捷已将其大部分新车工作转向恢复一些内部燃烧平台，这些平台原本计划到 2030 年只占销售的少数。尽管如此，该公司仍计划推出新的电动车，并将很快停止销售保时捷 Macan 的燃油版。预计保时捷将在今年推出全电动版的 Cayenne 及其多个变种。</p>
</div>

Porsche shutters e-bike, battery, software subsidiaries as part of company overhaul

TechCrunch

保时捷关闭电动自行车、电池和软件子公司，作为公司重组的一部分