<p><strong>新的运营代理帮助商家将商业意图转化为在产品、订单、物流、折扣和数据方面的可控执行。</strong></p>
<p>, /PRNewswire/ -- 随着人工智能代理从内容生成转向运营执行，Shoplazza 今天宣布推出 <strong>Athena</strong>，一款旨在帮助商家通过自然语言管理后台电子商务工作流程的 AI 管理员代理。</p>
<p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1819678/image__Logo.jpg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1819678/image__Logo.jpg"/></p>
<p>Athena 通过将代理执行引入商家日常依赖的业务运营任务，扩展了 Shoplazza 的 AI 原生商业操作系统。商家不再需要在多个仪表板之间切换来创建产品、更新信息、配置折扣、检查订单、审查物流或分析数据，而是可以描述他们想要完成的任务，让 Athena 帮助准备任务、预览结果，并在确认后执行。</p>
<p>此次发布反映了商业软件的更广泛转变：从基于功能的工具转向基于意图的系统。对于管理大量 SKU 目录、频繁活动和跨市场运营的商家来说，挑战不再仅仅是访问软件功能，而是协调各个操作模块之间的碎片化任务。</p>
<p>“商业基础设施的下一个阶段将由能够理解商家意图并支持可控执行的系统定义，” Shoplazza 的联合创始人兼首席运营官 Alyson Zhang 表示。“Athena 缩短了商业目标与完成所需操作步骤之间的距离，同时将最终决策权保留在商家手中。”</p>
<p>Athena 目前支持高频操作，包括产品创建和编辑、订单查询、折扣配置、物流信息、数据分析和平台知识辅助。通过统一的 AI 对话界面，商家可以在不首先确定所需系统模块或页面的情况下启动任务。</p>
<p>在产品运营中，Athena 支持自然语言、产品链接、图像以及 Excel 或 CSV 文件等输入。对于产品密集型商家、快时尚卖家和使用现有材料的跨境团队，Athena 可以帮助识别产品属性，如类别、材料和颜色，然后生成草稿标题、描述和定价信息供商家审核。</p>
<p>Athena 还将 AI 辅助引入商家的数据分析中。商家无需手动输入报告页面、选择时间范围和配置过滤器，而是可以直接提出商业问题，并获得图表、关键发现、指标解释和操作建议。这使得团队能够更直接地将绩效数据与产品、转化、订单、活动和客户行为背景相连接。</p>
<p>基于 Shoplazza 支持超过 650,000 名全球商家的经验，Athena 被设计为对独立商业运营具有垂直理解。它的角色不是取代商家的判断，而是帮助团队在重复和细节繁重的工作流程中更快地推进，同时保持重要决策在商家控制之下。</p>
<p>对于创建、修改或删除操作信息等关键操作，Athena 会询问所需的详细信息，展示预览，并在商家确认后才继续。这种基于确认的设计有助于减少不正确的产品设置、定价错误、履行问题或其他可能影响客户体验和交易的操作失误的风险。</p>
<p>Athena 增强了更广泛的 Shoplazza AI 原生商业操作系统。与 Shoplazza AI 商店构建器、LazzaStudio、AdValet 以及其他在店面创建、内容生成和营销执行方面的 AI 能力一起，Athena 为商家的后台工作流程增加了一层操作智能。</p>
<p><strong>关于 Shoplazza</strong></p>
<p>Shoplazza 是一个全球 AI 原生商业操作系统，使品牌能够构建、启动和扩展其在线业务。基于 AI 代理原生框架，Shoplazza 将店面、营销、支付和操作工作流程整合为一个统一系统，旨在支持全球市场的可扩展、长期增长。了解更多信息，请访问 https://www.shoplazza.com/。</p>
<p><img src="https://imageproxy.pbkrs.com/https://edge.prnewswire.com/c/img/favicon.png/query-c2Q9MjAyNi0wNS0xMSZzbj1DTjU1ODkx?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://edge.prnewswire.com/c/img/favicon.png/query-c2Q9MjAyNi0wNS0xMSZzbj1DTjU1ODkx"/></p>
<p>查看原始内容以下载多媒体：https://www.prnewswire.com/news-releases/shoplazza-launches-athena-to-bring-ai-native-operations-into-global-ecommerce-302768003.html</p>
<p>来源 Shoplazza</p>

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<p>Shoplazza 推出了 Athena，这是一款旨在简化商家后台电子商务工作流程的 AI 管理员代理。通过允许用户用自然语言描述任务，Athena 使得产品创建、订单查询和数据分析等操作变得更加便捷，无需在多个仪表板之间切换。这反映了商业软件向基于意图的系统转变，提高了效率，同时将最终决策权保留给商家。Athena 旨在减少操作错误并改善任务执行，支持超过 65 万全球商家有效管理他们的在线业务</p>

<p><strong>The new operations agent helps merchants translate business intent into controlled execution across products, orders, logistics, discounts, and data.</strong></p>
<div class="lb-trans"><p><strong>新的运营代理帮助商家将商业意图转化为在产品、订单、物流、折扣和数据方面的可控执行。</strong></p>
</div><p>, /PRNewswire/ -- As AI agents move from content generation into operational execution, Shoplazza today announced the launch of <strong>Athena</strong>, an AI admin agent designed to help merchants manage back-office eCommerce workflows through natural language.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- 随着人工智能代理从内容生成转向运营执行，Shoplazza 今天宣布推出 <strong>Athena</strong>，一款旨在帮助商家通过自然语言管理后台电子商务工作流程的 AI 管理员代理。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://mma.prnewswire.com/media/1819678/image__Logo.jpg" alt="" original-src="https://mma.prnewswire.com/media/1819678/image__Logo.jpg"/></p>
<p>Athena expands Shoplazza's AI-native commerce operating system by bringing agentic execution into the daily tasks merchants rely on to run their businesses. Instead of moving across multiple dashboards to create products, update information, configure discounts, check orders, review logistics, or analyze data, merchants can describe what they want to accomplish and let Athena help prepare the task, preview the result, and execute after confirmation.</p>
<div class="lb-trans"><p>Athena 通过将代理执行引入商家日常依赖的业务运营任务，扩展了 Shoplazza 的 AI 原生商业操作系统。商家不再需要在多个仪表板之间切换来创建产品、更新信息、配置折扣、检查订单、审查物流或分析数据，而是可以描述他们想要完成的任务，让 Athena 帮助准备任务、预览结果，并在确认后执行。</p>
</div><p>The launch reflects a broader shift in commerce software: from function-based tools to intent-based systems. For merchants managing large SKU catalogs, frequent campaigns, and cross-market operations, the challenge is no longer simply accessing software features, but coordinating fragmented tasks across operational modules.</p>
<div class="lb-trans"><p>此次发布反映了商业软件的更广泛转变：从基于功能的工具转向基于意图的系统。对于管理大量 SKU 目录、频繁活动和跨市场运营的商家来说，挑战不再仅仅是访问软件功能，而是协调各个操作模块之间的碎片化任务。</p>
</div><p>&#34;The next phase of commerce infrastructure will be defined by systems that can understand merchant intent and support controlled execution,&#34; said Alyson Zhang, co-founder and COO at Shoplazza. &#34;Athena reduces the distance between a business goal and the operational steps required to complete it, while keeping final decisions in the merchant's hands.&#34;</p>
<div class="lb-trans"><p>“商业基础设施的下一个阶段将由能够理解商家意图并支持可控执行的系统定义，” Shoplazza 的联合创始人兼首席运营官 Alyson Zhang 表示。“Athena 缩短了商业目标与完成所需操作步骤之间的距离，同时将最终决策权保留在商家手中。”</p>
</div><p>Athena currently supports high-frequency operations including product creation and editing, order inquiries, discount configuration, logistics information, data analysis, and platform knowledge assistance. Through a unified AI conversation interface, merchants can initiate tasks without first determining which system module or page is required.</p>
<div class="lb-trans"><p>Athena 目前支持高频操作，包括产品创建和编辑、订单查询、折扣配置、物流信息、数据分析和平台知识辅助。通过统一的 AI 对话界面，商家可以在不首先确定所需系统模块或页面的情况下启动任务。</p>
</div><p>In product operations, Athena supports inputs such as natural language, product links, images, and Excel or CSV files. For product-heavy merchants, fast-fashion sellers, and cross-border teams working with existing materials, Athena can help identify product attributes such as category, material, and color, then generate draft titles, descriptions, and pricing information for merchant review.</p>
<div class="lb-trans"><p>在产品运营中，Athena 支持自然语言、产品链接、图像以及 Excel 或 CSV 文件等输入。对于产品密集型商家、快时尚卖家和使用现有材料的跨境团队，Athena 可以帮助识别产品属性，如类别、材料和颜色，然后生成草稿标题、描述和定价信息供商家审核。</p>
</div><p>Athena also brings AI assistance into merchant data analysis. Instead of manually entering reporting pages, selecting time ranges, and configuring filters, merchants can ask business questions directly and receive charts, key findings, metric explanations, and operational suggestions. This allows teams to connect performance data more directly with product, conversion, order, campaign, and customer behavior context.</p>
<div class="lb-trans"><p>Athena 还将 AI 辅助引入商家的数据分析中。商家无需手动输入报告页面、选择时间范围和配置过滤器，而是可以直接提出商业问题，并获得图表、关键发现、指标解释和操作建议。这使得团队能够更直接地将绩效数据与产品、转化、订单、活动和客户行为背景相连接。</p>
</div><p>Built on Shoplazza's experience supporting more than 650,000 global merchants, Athena is designed with a vertical understanding of independent commerce operations. Its role is not to replace merchant judgment, but to help teams move faster through repetitive and detail-heavy workflows while keeping important decisions under merchant control.</p>
<div class="lb-trans"><p>基于 Shoplazza 支持超过 650,000 名全球商家的经验，Athena 被设计为对独立商业运营具有垂直理解。它的角色不是取代商家的判断，而是帮助团队在重复和细节繁重的工作流程中更快地推进，同时保持重要决策在商家控制之下。</p>
</div><p>For critical actions such as creating, modifying, or deleting operational information, Athena asks for required details, presents a preview, and proceeds only after merchant confirmation. This confirmation-based design helps reduce the risk of incorrect product settings, pricing errors, fulfillment issues, or other operational mistakes that could affect customer experience and transactions.</p>
<div class="lb-trans"><p>对于创建、修改或删除操作信息等关键操作，Athena 会询问所需的详细信息，展示预览，并在商家确认后才继续。这种基于确认的设计有助于减少不正确的产品设置、定价错误、履行问题或其他可能影响客户体验和交易的操作失误的风险。</p>
</div><p>Athena strengthens the broader Shoplazza AI-native commerce OS. Together with Shoplazza AI Store Builder, LazzaStudio, AdValet, and other AI capabilities across storefront creation, content generation, and marketing execution, Athena adds an operational intelligence layer for merchant back-office workflows.</p>
<div class="lb-trans"><p>Athena 增强了更广泛的 Shoplazza AI 原生商业操作系统。与 Shoplazza AI 商店构建器、LazzaStudio、AdValet 以及其他在店面创建、内容生成和营销执行方面的 AI 能力一起，Athena 为商家的后台工作流程增加了一层操作智能。</p>
</div><p><strong>About Shoplazza</strong></p>
<div class="lb-trans"><p><strong>关于 Shoplazza</strong></p>
</div><p>Shoplazza is a global AI-native commerce operating system that enables brands to build, launch, and scale their online businesses. Built on an AI agent-native framework, Shoplazza integrates storefronts, marketing, payments, and operational workflows into a unified system designed to support scalable, long-term growth across global markets. Learn more at https://www.shoplazza.com/.</p>
<div class="lb-trans"><p>Shoplazza 是一个全球 AI 原生商业操作系统，使品牌能够构建、启动和扩展其在线业务。基于 AI 代理原生框架，Shoplazza 将店面、营销、支付和操作工作流程整合为一个统一系统，旨在支持全球市场的可扩展、长期增长。了解更多信息，请访问 https://www.shoplazza.com/。</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://edge.prnewswire.com/c/img/favicon.png/query-c2Q9MjAyNi0wNS0xMSZzbj1DTjU1ODkx" alt="" original-src="https://edge.prnewswire.com/c/img/favicon.png?sn=CN55891&amp;sd=2026-05-11"/></p>
<p>View original content to download multimedia:https://www.prnewswire.com/news-releases/shoplazza-launches-athena-to-bring-ai-native-operations-into-global-ecommerce-302768003.html</p>
<div class="lb-trans"><p>查看原始内容以下载多媒体：https://www.prnewswire.com/news-releases/shoplazza-launches-athena-to-bring-ai-native-operations-into-global-ecommerce-302768003.html</p>
</div><p>SOURCE Shoplazza</p>
<div class="lb-trans"><p>来源 Shoplazza</p>
</div>

Shoplazza 推出 Athena，将人工智能原生操作引入全球电子商务领域