<ul>
<li>创新是增长的主要驱动力，公司已扩展到新的品类，如 “笑牛” 品牌下的白奶酪、带有扎塔尔的土耳其酸奶和 “Kiri Protein”。</li>
<li>启动 “光明未来” 计划，旨在为来自照护机构的 1500 名年轻人提供不需要复杂资格的就业机会，确保双方互利。</li>
</ul>
<p><strong>开罗：</strong> Bel Egypt 及东北非区经理 Hany Arram 确认，公司在埃及市场运营超过 28 年，在此期间通过其知名品牌 “笑牛”、“Kiri” 和 “Abu El Walad” 成功满足了消费者需求。他强调，Bel 的策略不再仅仅关注传统的营养信息，如维生素，而是越来越集中于通过 “积极营养” 的概念，使埃及家庭能够做出更健康的日常选择，这种概念将营养价值与美味结合，以适应埃及家庭的日常需求。</p>
<p>他补充说，公司所有产品都提供健康成长所需的基本维生素和营养素。例如，“笑牛” 奶酪是一种营养丰富且完整的餐食，含有蛋白质、铁、锌和钙，这些成分显著支持儿童的健康成长和发展。</p>
<p>Arram 在参加 “快速消费品及行业投资与经济发展贡献” 小组讨论时表示，支持本地供应商并使其能够进入全球市场一直是公司的关键优先事项。他解释说，COVID-19 大流行期间的供应链挑战促使公司进一步支持小型商贩和供应商。因此，公司启动了 “Inaya” 计划，为商贩及其家庭提供全面的健康保险，投资额约为 4400 万埃及镑，随后通过与 “Fawry” 的合作扩大，以便于获得融资和贷款。这一合作反映了公司致力于促进金融创新并为商贩提供灵活的融资解决方案，以应对市场挑战。</p>
<p>在其企业社会责任努力中，Arram 强调与国际组织 “Samusocial” 合作启动 “光明未来” 计划，旨在将 1500 名来自照护机构的青年融入并安置在不需要复杂资格的工作中，确保个人与社会的双重受益。</p>
<p>他进一步指出，公司重新评估了其运营和创新策略，包括采用现代技术和创造性产品整合——例如将 Kiri 奶酪融入新的食谱，如 Tameyaa、糕点、奶酪蛋糕、馅饼、冰淇淋等。</p>
<p>他还强调，创新仍然是增长的核心驱动力，公司已扩展到新的细分市场，如 “笑牛” 品牌下的白奶酪、带有扎塔尔的土耳其酸奶和 “Kiri Protein”，确保其在每个埃及家庭中的存在。</p>
<p>Arram 最后强调，公司在维持竞争性定价结构方面取得了成功。通过创新发展和先进技术，公司能够提供各种格式和价格的产品，起价仅为 5 埃及镑，确保所有消费者在当前经济挑战下都能获得优质产品和可负担的营养。</p>
<p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
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纳斯达克食品饮料 ETF - First Trust

天弘中证食品饮料ETF

全球农业 ETF - Market Vectors

华宝中证细分食品饮料产业主题ETF

招商国证食品饮料ETF

华夏中证细分食品饮料产业主题ETF

<p>贝尔埃及的国家经理哈尼·阿拉姆在第九届 “市场营销者联盟” 上强调了公司在埃及 28 年的存在。他指出创新是增长的驱动力，推出了白奶酪和土耳其酸奶等新产品。“更光明的未来” 计划旨在为照护机构的 1500 名年轻人提供就业机会。阿拉姆提到支持当地供应商的重要性，并推出了 “伊纳亚” 健康保险计划。该公司专注于积极的营养和具有竞争力的定价，确保在经济挑战下也能让优质产品触手可及</p>

<ul>
<li>Innovation is the main driver of growth, as the company has expanded into new categories such as white cheese under the “La Vache qui rit” brand, Turkish labneh with zaatar, and “Kiri Protein.”</li>
<li>Launch of the “Brighter Future” initiative to employ 1,500 young people from care institutions in job opportunities that do not require complex qualifications, ensuring mutual benefit.</li>
</ul>
<div class="lb-trans"><ul>
<li>创新是增长的主要驱动力，公司已扩展到新的品类，如 “笑牛” 品牌下的白奶酪、带有扎塔尔的土耳其酸奶和 “Kiri Protein”。</li>
<li>启动 “光明未来” 计划，旨在为来自照护机构的 1500 名年轻人提供不需要复杂资格的就业机会，确保双方互利。</li>
</ul>
</div><p><strong>Cairo:</strong> Hany Arram, Country Manager of Bel Egypt and North East Africa, affirmed that the company has been operating in the Egyptian market for more than 28 years, during which it has successfully met consumer needs through its well-known brands “La Vache qui rit,” “Kiri,” and “Abu El Walad.” He emphasized that Bel’s approach no longer focuses solely on traditional nutrition messaging such as vitamins, but is increasingly centered on enabling healthier everyday choices through the concept of “positive nutrition,” which combines nutritional value and great taste in a way that fits the daily needs of Egyptian families.</p>
<div class="lb-trans"><p><strong>开罗：</strong> Bel Egypt 及东北非区经理 Hany Arram 确认，公司在埃及市场运营超过 28 年，在此期间通过其知名品牌 “笑牛”、“Kiri” 和 “Abu El Walad” 成功满足了消费者需求。他强调，Bel 的策略不再仅仅关注传统的营养信息，如维生素，而是越来越集中于通过 “积极营养” 的概念，使埃及家庭能够做出更健康的日常选择，这种概念将营养价值与美味结合，以适应埃及家庭的日常需求。</p>
</div><p>He added that all of the company’s products contribute essential vitamins and nutrients for healthy growth. For example, “La Vache qui rit” cheese is a nutritious and complete meal, as it contains protein, iron, zinc, and calcium, all of which significantly support children’s healthy growth and development.</p>
<div class="lb-trans"><p>他补充说，公司所有产品都提供健康成长所需的基本维生素和营养素。例如，“笑牛” 奶酪是一种营养丰富且完整的餐食，含有蛋白质、铁、锌和钙，这些成分显著支持儿童的健康成长和发展。</p>
</div><p>Arram added, during his participation in the panel discussion “FMCG &amp; Sector's Investment And Contribution To Economic Development” as part of the 9th edition of “The Marketers League,” that supporting local suppliers and enabling them to access global markets has been one of the company’s key priorities. He explained that supply chain challenges during the COVID-19 pandemic pushed the company to further support small traders and suppliers. As a result, it launched the “Inaya” program to provide comprehensive health insurance for traders and their families, with investments starting at approximately EGP 44 million, later expanding through a partnership with “Fawry” to facilitate access to financing and loans. This partnership reflects the company’s commitment to fostering financial innovation and enabling flexible financing solutions for traders to navigate market challenges.</p>
<div class="lb-trans"><p>Arram 在参加 “快速消费品及行业投资与经济发展贡献” 小组讨论时表示，支持本地供应商并使其能够进入全球市场一直是公司的关键优先事项。他解释说，COVID-19 大流行期间的供应链挑战促使公司进一步支持小型商贩和供应商。因此，公司启动了 “Inaya” 计划，为商贩及其家庭提供全面的健康保险，投资额约为 4400 万埃及镑，随后通过与 “Fawry” 的合作扩大，以便于获得融资和贷款。这一合作反映了公司致力于促进金融创新并为商贩提供灵活的融资解决方案，以应对市场挑战。</p>
</div><p>Within its corporate social responsibility efforts, Arram highlighted the launch of the “Brighter Future” initiative in collaboration with the international organization “Samusocial,” aimed at integrating and employing 1,500 youth from care institutions in jobs that do not require complex qualifications, ensuring mutual benefit for both individuals and society.</p>
<div class="lb-trans"><p>在其企业社会责任努力中，Arram 强调与国际组织 “Samusocial” 合作启动 “光明未来” 计划，旨在将 1500 名来自照护机构的青年融入并安置在不需要复杂资格的工作中，确保个人与社会的双重受益。</p>
</div><p>He further noted that the company has re-evaluated its operational and innovation strategies, including the adoption of modern technologies and creative product integration—such as incorporating Kiri cheese into new recipes like Tameyaa, pastries, cheesecakes, pies, ice cream, and more.</p>
<div class="lb-trans"><p>他进一步指出，公司重新评估了其运营和创新策略，包括采用现代技术和创造性产品整合——例如将 Kiri 奶酪融入新的食谱，如 Tameyaa、糕点、奶酪蛋糕、馅饼、冰淇淋等。</p>
</div><p>He also emphasized that innovation remains the core driver of growth, with the company expanding into new segments such as white cheese under the “La Vache qui rit” brand, Turkish labneh with zaatar, and “Kiri Protein,” ensuring its presence in every Egyptian household.</p>
<div class="lb-trans"><p>他还强调，创新仍然是增长的核心驱动力，公司已扩展到新的细分市场，如 “笑牛” 品牌下的白奶酪、带有扎塔尔的土耳其酸奶和 “Kiri Protein”，确保其在每个埃及家庭中的存在。</p>
</div><p>Arram concluded by stressing the company’s success in maintaining a competitive pricing structure. Through innovative development and state-of-the-art technology, the company has been able to provide products in various formats and price points starting from just EGP 5, ensuring accessibility to top-quality products and affordable nutrition for all consumers across the Egyptian market despite current economic challenges.</p>
<div class="lb-trans"><p>Arram 最后强调，公司在维持竞争性定价结构方面取得了成功。通过创新发展和先进技术，公司能够提供各种格式和价格的产品，起价仅为 5 埃及镑，确保所有消费者在当前经济挑战下都能获得优质产品和可负担的营养。</p>
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<div class="lb-trans"><p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
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<div class="lb-trans"><p>免责声明：本新闻稿的内容由外部第三方提供。本网站不对该外部内容负责，也不控制该内容。该内容以 “原样” 和 “可用” 为基础提供，未经过任何编辑。本网站及我们的附属机构不保证本新闻稿中表达的观点或意见的准确性。</p>
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<div class="lb-trans"><p>本新闻稿仅供信息参考。内容不提供税务、法律或投资建议，也不对任何特定证券、投资组合或投资策略的适用性、价值或盈利能力发表意见。本网站及我们的附属机构对内容中的任何错误或不准确之处，或您基于该内容采取的任何行动不承担任何责任。您明确同意，您对本文中信息的使用风险自负。</p>
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</div>

ZAWYA：Hany Arram 在大埃及博物馆参加第九届 “营销者联盟” 活动时