<p><em>被证明的零售领袖，倡导全球最具创新性的商家，构建推动未来的社区</em></p>
<p>, /PRNewswire/ -- Forter，未来商业的人工智能决策平台，今天宣布任命 Jennifer Howard 为公司的首位首席商人。在这个角色中，Howard 将作为商家的真实声音，深化 Forter 与其全球客户群的联系，并加速与现实零售和消费者挑战相关的产品开发。</p>
<p>Howard 在全球顶级零售和消费品牌（包括 Levi Strauss、Gap、Williams-Sonoma 和 e.l.f. Cosmetics）领导数字商务、产品和商品功能方面拥有超过二十年的经验。她在加入 Forter 之前，曾在 Balsam Brands 担任数字体验副总裁，负责推动转变端到端客户旅程的举措，并推动可衡量的收入增长。</p>
<p>&#34;我最欣赏的品牌是那些将商业视为一种工艺的品牌，专注于消费者体验，并定义真正重要的商业时刻，&#34;Howard 说。&#34;Forter 已经是那些企业的首选平台——提供从注册到结账和退货的无摩擦体验的核心技术。我加入是为了进一步深化这些关系，并确保 Forter 在当前最激动人心的商业故事中保持中心地位。&#34;</p>
<p>作为首席商人，Howard 将参与并扩大 Forter 近一百万家商家的充满活力的商家社区，这些商家服务于超过二十亿的购物者，增强高管关系，并将实时客户洞察融入公司的研发和市场战略中。</p>
<p>&#34;Forter 是为推动商业前进的企业而建立的，且这些企业需要那些走在前面的合作伙伴，&#34;Forter 的首席执行官兼联合创始人 Michael Reitblat 说。&#34;创建首席商人角色将我们的商家热情融入到公司的结构中。Jennifer 深知我们客户面临的挑战。她将商家的现实转化为行动的能力，以及在我们构建的所有内容中放大他们的声音，正是当前商业所需的。&#34;</p>
<p>Howard 在推动转型增长方面有着良好的记录，领导跨营销、产品、用户体验/用户界面和技术的大型跨职能团队，并以现代化数字平台、推动创新和建立高绩效组织而闻名。</p>
<p>有关 Forter 的更多信息，请访问：https://www.forter.com。</p>
<p><strong>关于 Forter</strong></p>
<p>Forter 提供为重要商业时刻构建的人工智能决策。凭借 20 亿购物者的网络支持，我们的人工智能从注册到结账再到退货做出即时信任决策——确保每位优秀客户都能获得他们应得的体验。Nordstrom、Instacart、Priceline 以及近 100 万家企业信任 Forter，以确保合适的客户不断回归。对重要客户零摩擦。没有收入被遗留。了解更多信息，请访问 Forter.com。</p>
<p>来源：Forter, Inc.</p>
<p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNTEyJk5ld3NJdGVtSWQ9Tlk1NzUyNCZUcmFuc21pc3Npb25fSWQ9MjAyNjA1MTIxMDM1UFJfTkVXU19VU1BSX19fX19OWTU3NTI0?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNTEyJk5ld3NJdGVtSWQ9Tlk1NzUyNCZUcmFuc21pc3Npb25fSWQ9MjAyNjA1MTIxMDM1UFJfTkVXU19VU1BSX19fX19OWTU3NTI0"/></p>

LEVI

电子商务 ETF - GlobalX

标普零售指数 ETF - SPDR

线上零售 ETF - Amplify

零售业 ETF - VanEck Vectors

<p>Forter 任命 Jennifer Howard 为首位首席商户，旨在增强与商户的联系并加速产品开发。Howard 在 Levi Strauss 和 Gap 等知名品牌拥有超过 20 年的数字商务经验，她将专注于与 Forter 近一百万家企业的社区互动。首席执行官 Michael Reitblat 强调，这一角色将把商户的见解融入公司的运营中，进一步巩固 Forter 对创新商务解决方案的承诺</p>

<p><em>Proven retail leader to champion the world's most innovative merchants and build the community powering what's next</em></p>
<div class="lb-trans"><p><em>被证明的零售领袖，倡导全球最具创新性的商家，构建推动未来的社区</em></p>
</div><p>, /PRNewswire/ -- Forter, the AI decisioning Platform for the future of commerce, today announced the appointment of Jennifer Howard as the company's first Chief Merchant. In this role, Howard will serve as the authentic voice of the merchant, deepening Forter's connection to its global customer base and accelerating product development tied to real-world retail and consumer challenges.</p>
<div class="lb-trans"><p>, /PRNewswire/ -- Forter，未来商业的人工智能决策平台，今天宣布任命 Jennifer Howard 为公司的首位首席商人。在这个角色中，Howard 将作为商家的真实声音，深化 Forter 与其全球客户群的联系，并加速与现实零售和消费者挑战相关的产品开发。</p>
</div><p>Howard brings more than two decades of experience leading digital commerce, product and merchandising functions at top global retail and consumer brands, including Levi Strauss, Gap, Williams-Sonoma, and e.l.f. Cosmetics. She joins Forter from Balsam Brands, where she most recently served as the Vice President of Digital Experience, spearheading initiatives to transform the end-to-end customer journey and drive measurable revenue growth.</p>
<div class="lb-trans"><p>Howard 在全球顶级零售和消费品牌（包括 Levi Strauss、Gap、Williams-Sonoma 和 e.l.f. Cosmetics）领导数字商务、产品和商品功能方面拥有超过二十年的经验。她在加入 Forter 之前，曾在 Balsam Brands 担任数字体验副总裁，负责推动转变端到端客户旅程的举措，并推动可衡量的收入增长。</p>
</div><p>&#34;The brands I've admired most are the ones that treat commerce as a craft, obsessing over the consumer experience and defining the commerce moments that truly matter,&#34; said Howard. &#34;Forter is already the platform of choice for those businesses – delivering a core technology for frictionless experiences from sign-up to checkout and returns. I'm joining to deepen these relationships even more and to ensure Forter maintains its place at the center of the most exciting commerce stories being written right now.&#34;</p>
<div class="lb-trans"><p>&#34;我最欣赏的品牌是那些将商业视为一种工艺的品牌，专注于消费者体验，并定义真正重要的商业时刻，&#34;Howard 说。&#34;Forter 已经是那些企业的首选平台——提供从注册到结账和退货的无摩擦体验的核心技术。我加入是为了进一步深化这些关系，并确保 Forter 在当前最激动人心的商业故事中保持中心地位。&#34;</p>
</div><p>As Chief Merchant, Howard will engage and scale Forter's vibrant merchant community of nearly one million businesses that serve more than two billion shoppers, strengthen executive relationships, and embed real-time customer insight into the company's operations across research and development and go-to-market strategy.</p>
<div class="lb-trans"><p>作为首席商人，Howard 将参与并扩大 Forter 近一百万家商家的充满活力的商家社区，这些商家服务于超过二十亿的购物者，增强高管关系，并将实时客户洞察融入公司的研发和市场战略中。</p>
</div><p>&#34;Forter was built for the businesses pushing commerce forward and those that demand partners who are one step ahead,&#34; said Michael Reitblat, CEO and co-founder, Forter. &#34;Creating the Chief Merchant role embeds our merchant obsession into our corporate structure. Jennifer has lived and breathed the challenges our customers face. Her ability to translate merchant reality into action, and to amplify their voices across everything we build, is exactly what this moment in commerce calls for.&#34;</p>
<div class="lb-trans"><p>&#34;Forter 是为推动商业前进的企业而建立的，且这些企业需要那些走在前面的合作伙伴，&#34;Forter 的首席执行官兼联合创始人 Michael Reitblat 说。&#34;创建首席商人角色将我们的商家热情融入到公司的结构中。Jennifer 深知我们客户面临的挑战。她将商家的现实转化为行动的能力，以及在我们构建的所有内容中放大他们的声音，正是当前商业所需的。&#34;</p>
</div><p>Howard has a track record of delivering transformational growth, leading large cross-functional teams across marketing, product, UX/UI, and technology, and is known for modernizing digital platforms, driving innovation, and building high-performing organizations.</p>
<div class="lb-trans"><p>Howard 在推动转型增长方面有着良好的记录，领导跨营销、产品、用户体验/用户界面和技术的大型跨职能团队，并以现代化数字平台、推动创新和建立高绩效组织而闻名。</p>
</div><p>For more information about Forter, visit: https://www.forter.com.</p>
<div class="lb-trans"><p>有关 Forter 的更多信息，请访问：https://www.forter.com。</p>
</div><p><strong>About Forter</strong></p>
<div class="lb-trans"><p><strong>关于 Forter</strong></p>
</div><p>Forter delivers AI decisions built for the commerce moments that matter. Powered by a network of 2 billion shoppers, our AI makes instant trust decisions from sign-up to checkout to returns — so every good customer always gets the experience they deserve. Nordstrom, Instacart, Priceline, and nearly 1 million businesses trust Forter to keep the right customers coming back. Zero friction for the customers who matter. No revenue left behind. Learn more at Forter.com.</p>
<div class="lb-trans"><p>Forter 提供为重要商业时刻构建的人工智能决策。凭借 20 亿购物者的网络支持，我们的人工智能从注册到结账再到退货做出即时信任决策——确保每位优秀客户都能获得他们应得的体验。Nordstrom、Instacart、Priceline 以及近 100 万家企业信任 Forter，以确保合适的客户不断回归。对重要客户零摩擦。没有收入被遗留。了解更多信息，请访问 Forter.com。</p>
</div><p>SOURCE Forter, Inc.</p>
<div class="lb-trans"><p>来源：Forter, Inc.</p>
</div><p><img src="https://imageproxy.pbkrs.com/https://rt.prnewswire.com/rt.gif/query-RGF0ZUlkPTIwMjYwNTEyJk5ld3NJdGVtSWQ9Tlk1NzUyNCZUcmFuc21pc3Npb25fSWQ9MjAyNjA1MTIxMDM1UFJfTkVXU19VU1BSX19fX19OWTU3NTI0" alt="" original-src="https://rt.prnewswire.com/rt.gif?NewsItemId=NY57524&amp;Transmission_Id=202605121035PR_NEWS_USPR_____NY57524&amp;DateId=20260512"/></p>

10:35 ETForter Appoints Jennifer Howard as Chief Merchant, Deepening its Commitment to the Brands Defining the Future of Commerce

prnewswire

Levi Strauss

威廉姆斯-索诺玛

ELF Beauty

诺德斯特龙

Instacart（Maplebear）

Booking

ETForter 任命 Jennifer Howard 为首席商人，进一步加深其对定义未来商业品牌的承诺