<p><em>搜索趋势显示人们对更近、更便捷的假期出游偏好上升</em></p>
<p>新加坡，2026 年 5 月 13 日/美通社/ -- 根据数字旅行平台 Agoda 的搜索数据，泰国游客越来越倾向于选择短途、易于规划的假期，反映出他们对需要更少时间和精力组织的旅行的日益偏好。</p>
<p>与去年同期相比，4 月 30 日至 5 月 4 日劳动节和加冕长周末期间，短途目的地的住宿搜索量有所增加。这一搜索兴趣的增长涵盖了国内和出境旅行——罗勇成为主要的本地目的地，而胡志明市则在国际旅行中名列前茅。</p>
<p>泰国游客对国内附近目的地表现出强烈兴趣，罗勇的增长率最高，达到 44%，其次是芭提雅 40% 和春武里 29%。在曼谷可驾车到达的目的地中，沙美岛增长 22%，华欣/查安增长 19%，也持续保持稳定增长，进一步增强了附近度假的吸引力。</p>
<p>这种旅行行为的转变可能受到旅行成本上升和对更具预算意识和灵活性旅行的偏好影响，较短的距离有助于减少规划时间和整体开支。罗勇的吸引力也得到了更广泛的农业旅游推广努力的支持，季节性果园和农场体验为目的地增添了新鲜的维度，鼓励更多本地旅行。</p>
<p>在更远的地方，克拉比增长 13%，清迈增长 28%，也录得积极增长，这表明尽管短途旅行在这个假期期间是一个关键趋势，泰国游客仍在探索更长途的选项，以获得更广泛的旅行体验。</p>
<p>在出境旅行中也可以看到类似的模式，短途目的地推动了最强劲的增长。距离曼谷短途飞行的城市受到泰国游客的强烈关注，胡志明市的增长率最高，达到 134%，其次是岘港 58% 和香港 2%。</p>
<p>首尔是排名前列的唯一一个不属于短途类别的目的地，增长率为 49%。其受欢迎程度可能受到季节性吸引的支持，因为春季被广泛认为是最佳旅游时机之一。</p>
<p><strong>Akaporn Rodkong，Agoda 泰国及印度支那区国家总监</strong> 表示：“泰国游客全年对旅行保持热情，即使在宋干节等重大假期后不久。同时，明显出现了更具预算意识的决策转变，游客对更简单、更便捷的旅行给予了更高的重视。因此，短途和易于规划的目的地在泰国及周边国际市场上越来越受欢迎。我们在 Agoda 自豪地提供多样化的选择，涵盖不同目的地和预算，帮助游客找到适合他们需求的选择。”</p>
<p>计划中年假期的游客可以在 Agoda 上探索超过六百万个假期物业、超过 130,000 条航班路线以及超过 300,000 项活动和体验的超值选择。凭借丰富的附近海滩目的地和短途城市休闲选项，Agoda 使游客能够轻松规划快速、便捷的假期，完美融入长周末，帮助他们最大化休假时间，同时享受无缝的预订和超值优惠。</p>
<p>来源：Agoda</p>

BKNG

BEDZ

旅游科技 ETF -ETFMG

3 倍做多旅游行业 ETN - MicroSectors

BKNU

休闲娱乐 ETF - PowerShares

<p>泰国游客越来越倾向于选择短途目的地作为假期旅行，这一点从 Agoda 的搜索数据中可以看出。在最近的劳动节和加冕长周末期间，附近地区的住宿搜索激增，罗勇、芭提雅和春武里等地的增长显著。这一趋势反映了人们对预算意识和易于规划的旅行的转变，受到旅行成本上升的影响。出境旅行也显示出对短途目的地的偏好，胡志明市的增长最为明显。Agoda 强调其提供的多样化选择，以满足这一日益增长的便捷旅行需求</p>

<p><em>Search trends point to rising preference for closer, easier holiday getaways</em></p>
<div class="lb-trans"><p><em>搜索趋势显示人们对更近、更便捷的假期出游偏好上升</em></p>
</div><p>SINGAPORE, May 13, 2026 /PRNewswire/ -- Thai travelers are increasingly favoring short-distance, easy-to-plan getaways, reflecting a growing preference for trips that require less time and effort to organize, according to search data from digital travel platform Agoda.</p>
<div class="lb-trans"><p>新加坡，2026 年 5 月 13 日/美通社/ -- 根据数字旅行平台 Agoda 的搜索数据，泰国游客越来越倾向于选择短途、易于规划的假期，反映出他们对需要更少时间和精力组织的旅行的日益偏好。</p>
</div><p>An increase in accommodation searches was seen for short-haul destinations during the 30 April to 4 May Labor Day and Coronation long weekend, compared to the same period last year. This growth in search interest spans both domestic and outbound travel – with Rayong emerging as a leading local destination, and Ho Chi Minh City ranking among the top choices for international trips.</p>
<div class="lb-trans"><p>与去年同期相比，4 月 30 日至 5 月 4 日劳动节和加冕长周末期间，短途目的地的住宿搜索量有所增加。这一搜索兴趣的增长涵盖了国内和出境旅行——罗勇成为主要的本地目的地，而胡志明市则在国际旅行中名列前茅。</p>
</div><p>Thai travelers are showing strong interest in nearby destinations within the country, with Rayong recording the highest growth at 44%, followed by Pattaya at 40% and Chonburi at 29%. Among destinations within driving range of Bangkok, Ko Samet at 22% and Hua Hin/Cha-am at 19% also continue to see steady growth, reinforcing the appeal of nearby escapes.</p>
<div class="lb-trans"><p>泰国游客对国内附近目的地表现出强烈兴趣，罗勇的增长率最高，达到 44%，其次是芭提雅 40% 和春武里 29%。在曼谷可驾车到达的目的地中，沙美岛增长 22%，华欣/查安增长 19%，也持续保持稳定增长，进一步增强了附近度假的吸引力。</p>
</div><p>This shift in travel behavior may be influenced by rising travel costs and a growing preference for more budget-conscious and flexible trips, where shorter distances help reduce both planning time and overall expenses. Rayong's growing appeal is also supported by wider efforts to promote agricultural tourism, with seasonal fruit orchards and farm experiences adding a fresh dimension to the destination and encouraging more local travel.</p>
<div class="lb-trans"><p>这种旅行行为的转变可能受到旅行成本上升和对更具预算意识和灵活性旅行的偏好影响，较短的距离有助于减少规划时间和整体开支。罗勇的吸引力也得到了更广泛的农业旅游推广努力的支持，季节性果园和农场体验为目的地增添了新鲜的维度，鼓励更多本地旅行。</p>
</div><p>Further afield, destinations such as Krabi at 13% and Chiang Mai at 28% also recorded positive growth, indicating that while short-distance trips are a key trend this holiday period, Thai travelers continue to explore longer-distance options for a wider range of travel experiences.</p>
<div class="lb-trans"><p>在更远的地方，克拉比增长 13%，清迈增长 28%，也录得积极增长，这表明尽管短途旅行在这个假期期间是一个关键趋势，泰国游客仍在探索更长途的选项，以获得更广泛的旅行体验。</p>
</div><p>A similar pattern can be seen in outbound travel, where short-haul destinations are driving the strongest growth. Cities within a short flight from Bangkok see strong interest from Thai travellers, with Ho Chi Minh City recording the highest increase at 134%, followed by Da Nang at 58% and Hong Kong at 2%.</p>
<div class="lb-trans"><p>在出境旅行中也可以看到类似的模式，短途目的地推动了最强劲的增长。距离曼谷短途飞行的城市受到泰国游客的强烈关注，胡志明市的增长率最高，达到 134%，其次是岘港 58% 和香港 2%。</p>
</div><p>Seoul is the only destination in the top rankings that falls outside the short-haul category, recording a 49% increase. Its popularity is likely supported by seasonal appeal, as spring is widely considered one of the best times to visit.</p>
<div class="lb-trans"><p>首尔是排名前列的唯一一个不属于短途类别的目的地，增长率为 49%。其受欢迎程度可能受到季节性吸引的支持，因为春季被广泛认为是最佳旅游时机之一。</p>
</div><p><strong>Akaporn</strong> <strong>Rodkong, Country Director, Thailand and Indochina at Agoda</strong>, said &#34;Thai travelers remain enthusiastic about traveling across the year, even immediately after a major holiday period such as Songkran. At the same time, there is a clear shift toward more budget‑conscious decision‑making, with travelers placing greater value on simpler and more convenient trips. As a result, short‑distance and easy‑to‑plan destinations are gaining popularity, both within Thailand and across nearby international markets. At Agoda we are proud to offer a broad range of options across different destinations and budgets, helping travelers find choices that suit their needs.&#34;</p>
<div class="lb-trans"><p><strong>Akaporn Rodkong，Agoda 泰国及印度支那区国家总监</strong> 表示：“泰国游客全年对旅行保持热情，即使在宋干节等重大假期后不久。同时，明显出现了更具预算意识的决策转变，游客对更简单、更便捷的旅行给予了更高的重视。因此，短途和易于规划的目的地在泰国及周边国际市场上越来越受欢迎。我们在 Agoda 自豪地提供多样化的选择，涵盖不同目的地和预算，帮助游客找到适合他们需求的选择。”</p>
</div><p>Travelers planning their mid-year getaways can explore great value across more than six million holiday properties, over 130,000 flight routes, and more than 300,000 activities and experiences on Agoda. With a wide range of options across nearby beach destinations and short-haul city breaks, Agoda makes it easy for travelers to plan quick, convenient escapes that fit perfectly into long weekends, helping them maximize their time off while enjoying seamless booking and great deals.</p>
<div class="lb-trans"><p>计划中年假期的游客可以在 Agoda 上探索超过六百万个假期物业、超过 130,000 条航班路线以及超过 300,000 项活动和体验的超值选择。凭借丰富的附近海滩目的地和短途城市休闲选项，Agoda 使游客能够轻松规划快速、便捷的假期，完美融入长周末，帮助他们最大化休假时间，同时享受无缝的预订和超值优惠。</p>
</div><p>SOURCE Agoda</p>
<div class="lb-trans"><p>来源：Agoda</p>
</div>

Thai travelers' behavior shifts toward short-haul destinations during the May holiday: Agoda

PR Newswire

Booking

AdvisorShares Hotel ETF

T-REX 2X Long BKNG Daily Target ETF

Agoda 表示，泰国旅行者在五月假期期间的行为转向了短途目的地