<p>（第一财经）5 月 13 日——中国房地产行业仍处于低迷状态，但新兴产业的公司已成为商业地产的活跃买家，直接购买建筑物或收购土地以开发自己的项目。</p>
<p>位于海南省三亚海棠湾的一块优质商业用地，靠近众多五星级度假酒店，最近以超过 6.8 亿元人民币（9460 万美元）出售给了电子竞技俱乐部及相关业务的运营商 Star Competitive Esports。该公司计划投资 14 亿元人民币（1.947 亿美元）建设一个集体育、文化和旅游设施于一体的商业项目。</p>
<p>领先的直播电商运营商无忧传媒在 2024 年底以超过 6 亿元人民币（8350 万美元）收购了附近的一块土地，计划开发一个国际直播基地、全球业务运营中心和互联网网红产业园。</p>
<p>电商巨头京东上个月在杭州购买了一块土地，花费 6.63 亿元人民币（9220 万美元），打算建设一个区域总部以及家电和家居产品的零售中心。</p>
<p>除了为自己的建设计划购买土地外，一些新兴工业企业选择直接购买现有建筑。被誉为全球首家在香港上市的主要人工智能开发商的智谱 AI，上个月以超过 3.6 亿元人民币（5100 万美元）收购了位于北京中关村软件园的钻石大厦，该园区是领先科技企业的聚集地。</p>
<p>房地产服务公司高纬咨询的研究副院长张晓端告诉第一财经，直播电商和人工智能等新兴行业是中国增长最快的行业之一，它们在资本市场上备受追捧，具备了收购土地、建设场所或购买现成建筑的财务实力。</p>
<p>张指出，这些企业对办公场所有特定的空间需求。例如，大型模型公司需要高密度的计算能力，从零开始开发场地或购买整栋建筑进行定制装修，更容易满足这些特殊的运营需求。</p>
<p>明源房地产研究院首席研究员艾振强指出，随着一线城市办公物业价格从峰值下跌了 30% 至 40%，新兴领域的公司可以将充足的现金流转化为优质资产。这有助于提升企业估值和融资能力，同时增强其抵御经济周期变化的能力。</p>
<p>张还表示，新兴行业公司持有的核心房地产资产可以拓宽融资渠道，并吸引类似或相关企业聚集在附近，促进良好的产业生态系统。</p>
<p>鉴于新兴产业仍处于扩张期，张表示企业对这些土地交易和物业租赁的需求可能会增加。</p>
<p>编辑：唐诗华，汤姆·利廷</p>

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<p>（第一财经）5 月 13 日——中国房地产行业仍处于低迷状态，但新兴产业的公司已成为商业地产的活跃买家，或直接购买建筑，或收购土地以开发自己的项目。最近，位于海南省三亚市海棠湾的一块优质商业用地，靠近众多五星级度假酒店，以超过 6.8 亿元人民币（9460 万美元）的价格出售给了电子竞技俱乐部及相关业务的运营商 Star Competitive Esports</p>

<p>(Yicai) May 13 -- China’s real estate sector is still in the doldrums, but companies in emerging industries have become active buyers of commercial property, either purchasing buildings directly or acquiring land to develop their own projects.</p>
<div class="lb-trans"><p>（第一财经）5 月 13 日——中国房地产行业仍处于低迷状态，但新兴产业的公司已成为商业地产的活跃买家，直接购买建筑物或收购土地以开发自己的项目。</p>
</div><p>A prime commercial plot in Haitang Bay in Sanya, Hainan province, close to numerous five-star resort hotels, was sold recently for more than CNY680 million (USD94.6 million) to Star Competitive Esports, an operator of esports clubs and related businesses. The firm plans to invest CNY1.4 billion (USD194.7 million) to build a commercial project integrating sports, cultural and tourism facilities.</p>
<div class="lb-trans"><p>位于海南省三亚海棠湾的一块优质商业用地，靠近众多五星级度假酒店，最近以超过 6.8 亿元人民币（9460 万美元）出售给了电子竞技俱乐部及相关业务的运营商 Star Competitive Esports。该公司计划投资 14 亿元人民币（1.947 亿美元）建设一个集体育、文化和旅游设施于一体的商业项目。</p>
</div><p>Leading livestream e-commerce operator Wuyou Media acquired a nearby plot at the end of 2024 for more than CNY600 million (USD83.5 million), with plans to develop an international livestreaming base, a global business operations center, and an internet influencer industrial park.</p>
<div class="lb-trans"><p>领先的直播电商运营商无忧传媒在 2024 年底以超过 6 亿元人民币（8350 万美元）收购了附近的一块土地，计划开发一个国际直播基地、全球业务运营中心和互联网网红产业园。</p>
</div><p>E-commerce giant JD.Com purchased a plot of land in Hangzhou last month at a cost of CNY663 million (USD92.2 million), intending to build a regional headquarters as well as a retail center for home appliances and home furnishing products.</p>
<div class="lb-trans"><p>电商巨头京东上个月在杭州购买了一块土地，花费 6.63 亿元人民币（9220 万美元），打算建设一个区域总部以及家电和家居产品的零售中心。</p>
</div><p>As well as buying land for their own construction plans, some emerging industrial enterprises opt to purchase existing buildings directly. Zhipu AI, hailed as the world’s first major artificial intelligence developer to go public in Hong Kong, paid over CNY360 million (USD51 million) last month for the Diamond Mansion in Beijing’s Zhongguancun Software Park, a hub for leading technology enterprises.</p>
<div class="lb-trans"><p>除了为自己的建设计划购买土地外，一些新兴工业企业选择直接购买现有建筑。被誉为全球首家在香港上市的主要人工智能开发商的智谱 AI，上个月以超过 3.6 亿元人民币（5100 万美元）收购了位于北京中关村软件园的钻石大厦，该园区是领先科技企业的聚集地。</p>
</div><p>Zhang Xiaoduan, deputy dean of research at real estate services firm Cushman &amp; Wakefield, told Yicai that emerging sectors such as livestream e-commerce and AI are among the fastest-growing industries in China and their stock is much sought-after in the capital market, giving them the financial strength to acquire land, build premises or buy completed buildings.</p>
<div class="lb-trans"><p>房地产服务公司高纬咨询的研究副院长张晓端告诉第一财经，直播电商和人工智能等新兴行业是中国增长最快的行业之一，它们在资本市场上备受追捧，具备了收购土地、建设场所或购买现成建筑的财务实力。</p>
</div><p>These businesses also have particular space requirements for their office premises, Zhang noted. Large model companies, for example, demand high-density computing power, and developing sites from scratch or purchasing an entire building for customized renovation make it easier to meet such special operational needs.</p>
<div class="lb-trans"><p>张指出，这些企业对办公场所有特定的空间需求。例如，大型模型公司需要高密度的计算能力，从零开始开发场地或购买整栋建筑进行定制装修，更容易满足这些特殊的运营需求。</p>
</div><p>Ai Zhenqiang, chief researcher at Mingyuan Real Estate Research Institute, pointed out that with office property prices in top-tier cities having dropped by 30 percent to 40 percent from peak levels, firms in emerging fields can convert ample cash flow into high-quality assets. This helps boost corporate valuations and financing capacity, while enhancing their ability to withstand changes in economic cycles.</p>
<div class="lb-trans"><p>明源房地产研究院首席研究员艾振强指出，随着一线城市办公物业价格从峰值下跌了 30% 至 40%，新兴领域的公司可以将充足的现金流转化为优质资产。这有助于提升企业估值和融资能力，同时增强其抵御经济周期变化的能力。</p>
</div><p>Zhang also said that core real estate assets held by companies in emerging sectors can broaden financing channels and attract similar or related enterprises to cluster nearby, fostering a sound industrial ecosystem.</p>
<div class="lb-trans"><p>张还表示，新兴行业公司持有的核心房地产资产可以拓宽融资渠道，并吸引类似或相关企业聚集在附近，促进良好的产业生态系统。</p>
</div><p>Given that emerging industries are still in a period of expansion, Zhang said corporate demand for these land transactions and property leasing is likely to increase.</p>
<div class="lb-trans"><p>鉴于新兴产业仍处于扩张期，张表示企业对这些土地交易和物业租赁的需求可能会增加。</p>
</div><p>Editors: Tang Shihua, Tom Litting</p>
<div class="lb-trans"><p>编辑：唐诗华，汤姆·利廷</p>
</div>

Emerging Sectors Are Now Major Property Buyers Buoying China’s Real Estate Market

Yicai

星竞威武

新兴行业如今已成为主要的房地产买家，正在支撑中国的房地产市场