<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/jqLVoifHkfZo9I909BjQLg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjc-/https://media.zenfs.com/en/straits_times_442/ef34bc17274e2454eab7a7f9c8bc5c5b?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/jqLVoifHkfZo9I909BjQLg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjc-/https://media.zenfs.com/en/straits_times_442/ef34bc17274e2454eab7a7f9c8bc5c5b"/></p>
<p>误导性特征包括虚假的访客数量、伪造的倒计时器和虚假的折扣声明。</p>
<p>新加坡 – 三家在线零售商因使用误导性特征影响消费者而被新加坡消费者与竞争监管机构查获。</p>
<p>这些公司被发现使用误导性特征，例如显示虚假的访客数量、伪造的倒计时器和虚假的折扣声明，以制造产品的虚假紧迫感和需求，新加坡竞争与消费者委员会（CCS）在 5 月 18 日的声明中表示。</p>
<p>这三家公司 - Seager（运营生活方式旅行商店 Boarding Gate）、床垫商店 Origin Sleep 和服装公司 Light In The Box - 已停止这些做法，并向 CCS 提供了正式承诺。</p>
<h2>虚假的数字和倒计时器制造紧迫感的幻觉</h2>
<p>CCS 表示，在 Boarding Gate 的网站上，显示某个产品正在被多少人浏览的信息给消费者制造了实时访客活动和高需求的错觉。</p>
<p>在检查网站的源代码时，监管机构发现这些数字是随机生成的。</p>
<p>该网站还显示了有多少人将商品添加到购物车的信息，但没有任何证据支持这些说法。</p>
<p>Origin Sleep 的网站也有类似的声明，声称显示实时访客活动。</p>
<p>此外，其结账页面还显示了倒计时器，催促消费者赶快，称他们的订单仅在一段时间内保留。</p>
<p>CCS 表示，这暗示购买必须在计时器到期之前完成，但实际上这些信息和计时器对产品的可用性或消费者购买商品的能力没有影响。</p>
<p>Origin Sleep 还进行了看似限时的促销，但调查发现这些闪购在近两年内以轮换名称持续进行。</p>
<p>“一开始是 1 月份的 ‘闪购’，本应只持续一周，随后无缝转变为 2 月份的 ‘情人节促销’，然后是 ‘春节促销’，接着是 ‘3.3 超级促销’，等等，” CCS 表示。</p>
<p>在服装零售商 Light In The Box 的案例中，其网站上显示产品几乎售罄的警告，以暗示稀缺性，CCS 表示。</p>
<p>然而，该公司采用的是按需采购模式，几乎没有或没有库存。</p>
<p>“实际上，这些稀缺标签是随机应用的，旨在产生促销效果，” CCS 表示。</p>
<p>Light In The Box 还显示了与从未实际提供的较高 “原价” 相比的折扣价格，造成了虚假的节省印象，CCS 补充道。</p>
<h2>企业不能否认对消费者的责任，CCS 表示</h2>
<p>一位零售商表示，其网站设计基于从海外供应商购买的模板，调查发现。</p>
<p>然而，CCS 强调，无论企业是购买第三方模板还是自己设计网站，都不能否认对消费者的责任。</p>
<p>除了向 CCS 提供正式承诺外，这三家零售商还停止了使用误导性做法，并承诺在未来避免不公平的商业行为。</p>
<p>Light In The Box 还从其面向新加坡和欧洲的网站及移动应用中删除了误导性声明，CCS 表示。</p>
<p>CCS 首席执行官 Alvin Koh 表示：“黑暗模式是隐蔽的，因为它们难以被发现，并侵蚀了消费者对数字市场的信任。</p>
<p>“CCS 将继续采取坚定行动，以保护消费者信任和诚实的企业，免受那些选择不公平竞争的人的影响。”</p>
<p>遇到不公平商业行为的人可以拨打 6277-5100 向新加坡消费者协会举报，或通过其在线投诉门户网站 complaints.case.org.sg 进行举报。</p>
<p>来源：海峡时报 © SPH Media Limited。转载需获得许可。</p>
<p>在此了解如何享受其他优质文章。</p>

兰亭集势

标普零售指数 ETF - SPDR

在线零售 ETF - ProShares

线上零售 ETF - Amplify

电子商务 ETF - GlobalX

零售业 ETF - VanEck Vectors

<p>新加坡的三家在线零售商，包括 Seager、Origin Sleep 和 Light In The Box，被发现使用误导性的网站功能，如虚假的访客计数和倒计时器，以制造虚假的紧迫感。新加坡竞争与消费者委员会（CCS）报告称，这些做法误导了消费者对产品可用性和折扣的认知。所有三家公司已停止这些做法，并承诺在未来避免不公平交易，CCS 强调了消费者在数字市场中信任的重要性</p>

<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/jqLVoifHkfZo9I909BjQLg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjc-/https://media.zenfs.com/en/straits_times_442/ef34bc17274e2454eab7a7f9c8bc5c5b" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/jqLVoifHkfZo9I909BjQLg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjc-/https://media.zenfs.com/en/straits_times_442/ef34bc17274e2454eab7a7f9c8bc5c5b"/></p>
<p>Misleading features included fake visitor counts, fabricated countdown timers and false discount claims.</p>
<div class="lb-trans"><p>误导性特征包括虚假的访客数量、伪造的倒计时器和虚假的折扣声明。</p>
</div><p>SINGAPORE – Three online retailers have been caught using misleading features to influence shoppers by Singapore’s consumer and competition regulator.</p>
<div class="lb-trans"><p>新加坡 – 三家在线零售商因使用误导性特征影响消费者而被新加坡消费者与竞争监管机构查获。</p>
</div><p>The companies were found to have used misleading features such as displaying fake visitor counts, fabricated countdown timers and false discount claims to create fake urgency and demand around their products, said the Competition and Consumer Commission of Singapore (CCS) in a statement on May 18.</p>
<div class="lb-trans"><p>这些公司被发现使用误导性特征，例如显示虚假的访客数量、伪造的倒计时器和虚假的折扣声明，以制造产品的虚假紧迫感和需求，新加坡竞争与消费者委员会（CCS）在 5 月 18 日的声明中表示。</p>
</div><p>All three - Seager (which operates lifestyle travel store Boarding Gate), mattress store Origin Sleep and clothing company Light In The Box - have stopped these practices and provided formal undertakings to CCS.</p>
<div class="lb-trans"><p>这三家公司 - Seager（运营生活方式旅行商店 Boarding Gate）、床垫商店 Origin Sleep 和服装公司 Light In The Box - 已停止这些做法，并向 CCS 提供了正式承诺。</p>
</div><h2>Fake numbers, countdown timers create illusion of urgency</h2>
<div class="lb-trans"><h2>虚假的数字和倒计时器制造紧迫感的幻觉</h2>
</div><p>On Boarding Gate’s website, a message stating the number of people looking at a certain product gave shoppers the illusion of real-time visitor activity and high demand, said CCS.</p>
<div class="lb-trans"><p>CCS 表示，在 Boarding Gate 的网站上，显示某个产品正在被多少人浏览的信息给消费者制造了实时访客活动和高需求的错觉。</p>
</div><p>Upon examination of the website’s source code, the regulator found that the numbers were randomly generated.</p>
<div class="lb-trans"><p>在检查网站的源代码时，监管机构发现这些数字是随机生成的。</p>
</div><p>The site also had a message showing the number of people who had added an item to their carts, without any evidence to support these assertions.</p>
<div class="lb-trans"><p>该网站还显示了有多少人将商品添加到购物车的信息，但没有任何证据支持这些说法。</p>
</div><p>Origin Sleep’s website also featured similar statements claiming to show real-time visitor activity.</p>
<div class="lb-trans"><p>Origin Sleep 的网站也有类似的声明，声称显示实时访客活动。</p>
</div><p>Additionally, its checkout pages featured countdown timers urging consumers to hurry, saying that their orders were reserved only for a period of time.</p>
<div class="lb-trans"><p>此外，其结账页面还显示了倒计时器，催促消费者赶快，称他们的订单仅在一段时间内保留。</p>
</div><p>CCS said this implied that purchases had to be completed before the timer expired, but in reality the messages and timers had no impact on product availability or the customer’s ability to buy the items.</p>
<div class="lb-trans"><p>CCS 表示，这暗示购买必须在计时器到期之前完成，但实际上这些信息和计时器对产品的可用性或消费者购买商品的能力没有影响。</p>
</div><p>Origin Sleep also ran what appeared to be time-limited sales, but investigations found that these flash sales continued for nearly two years under rotating names.</p>
<div class="lb-trans"><p>Origin Sleep 还进行了看似限时的促销，但调查发现这些闪购在近两年内以轮换名称持续进行。</p>
</div><p>“What started as a ‘Flash Sale’ in January that was supposed to last for only a week seamlessly became a ‘Valentine’s Day Sale’ in February, then a ‘CNY Sale’, followed by a ‘3.3. Mega Sale’, and so on,” said CCS.</p>
<div class="lb-trans"><p>“一开始是 1 月份的 ‘闪购’，本应只持续一周，随后无缝转变为 2 月份的 ‘情人节促销’，然后是 ‘春节促销’，接着是 ‘3.3 超级促销’，等等，” CCS 表示。</p>
</div><p>In the case of clothing retailer Light In The Box, its website featured warnings that products were almost sold out to suggest scarcity, said CCS.</p>
<div class="lb-trans"><p>在服装零售商 Light In The Box 的案例中，其网站上显示产品几乎售罄的警告，以暗示稀缺性，CCS 表示。</p>
</div><p>However, the company operated on a made-to-order procurement model and maintained minimal or no standing inventory.</p>
<div class="lb-trans"><p>然而，该公司采用的是按需采购模式，几乎没有或没有库存。</p>
</div><p>“In reality, these scarcity labels were applied randomly for promotional effect,” said CCS.</p>
<div class="lb-trans"><p>“实际上，这些稀缺标签是随机应用的，旨在产生促销效果，” CCS 表示。</p>
</div><p>Light In The Box also showed discounted prices against higher “original” prices that were never actually offered, creating false impressions of savings, it added.</p>
<div class="lb-trans"><p>Light In The Box 还显示了与从未实际提供的较高 “原价” 相比的折扣价格，造成了虚假的节省印象，CCS 补充道。</p>
</div><h2>Businesses cannot disclaim responsibility for obligations to consumers, said CCS</h2>
<div class="lb-trans"><h2>企业不能否认对消费者的责任，CCS 表示</h2>
</div><p>One retailer said its website design was based on a template purchased from an overseas vendor, investigations found.</p>
<div class="lb-trans"><p>一位零售商表示，其网站设计基于从海外供应商购买的模板，调查发现。</p>
</div><p>CCS, however, stressed that businesses cannot disclaim responsibility for their obligations to consumers regardless of whether they purchased third-party templates or designed the websites themselves.</p>
<div class="lb-trans"><p>然而，CCS 强调，无论企业是购买第三方模板还是自己设计网站，都不能否认对消费者的责任。</p>
</div><p>Aside from providing formal undertakings to CCS, the three retailers have also stopped using misleading practices and committed to avoid unfair trade practices in the future.</p>
<div class="lb-trans"><p>除了向 CCS 提供正式承诺外，这三家零售商还停止了使用误导性做法，并承诺在未来避免不公平的商业行为。</p>
</div><p>Light In The Box also removed the misleading claims from its Singapore-facing and European-facing website and mobile app, said CCS.</p>
<div class="lb-trans"><p>Light In The Box 还从其面向新加坡和欧洲的网站及移动应用中删除了误导性声明，CCS 表示。</p>
</div><p>CCS chief executive Alvin Koh said: “Dark patterns are insidious as they are difficult to detect and erode consumer trust in the digital marketplace.</p>
<div class="lb-trans"><p>CCS 首席执行官 Alvin Koh 表示：“黑暗模式是隐蔽的，因为它们难以被发现，并侵蚀了消费者对数字市场的信任。</p>
</div><p>“CCS will continue taking firm action to protect consumer trust and honest businesses from those who choose to compete unfairly.”</p>
<div class="lb-trans"><p>“CCS 将继续采取坚定行动，以保护消费者信任和诚实的企业，免受那些选择不公平竞争的人的影响。”</p>
</div><p>Those who encounter unfair trade practices may report them to the Consumers Association of Singapore on 6277-5100 or through its online complaints portal at complaints.case.org.sg</p>
<div class="lb-trans"><p>遇到不公平商业行为的人可以拨打 6277-5100 向新加坡消费者协会举报，或通过其在线投诉门户网站 complaints.case.org.sg 进行举报。</p>
</div><p>Source: The Straits Times © SPH Media Limited. Permission required for reproduction</p>
<div class="lb-trans"><p>来源：海峡时报 © SPH Media Limited。转载需获得许可。</p>
</div><p>Discover how to enjoy other premium articles here</p>
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三家在线零售商被发现使用误导性的网站功能，例如虚假的访客数量和倒计时器