<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/NS9.LvRFZTTl.hlfGmYqbw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg-/https://media.zenfs.com/en/afp.com.sg/9bf43e20309277f9b52c5251c9f77935?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" width="768" height="512" original-src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/NS9.LvRFZTTl.hlfGmYqbw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg-/https://media.zenfs.com/en/afp.com.sg/9bf43e20309277f9b52c5251c9f77935"/></p>
<p>新任 BBC 总干事马特·布里丁抵达 BBC 位于伦敦市中心的总部（布鲁克·米切尔）</p>
<p>一位前谷歌高管于周一接任 BBC 的新总干事，正值拟议裁员和美国总统唐纳德·特朗普提起的 100 亿美元诉讼之际，他表示世界现在&#34;比以往任何时候都更需要 BBC&#34;。</p>
<p>57 岁的马特·布里丁没有广播或新闻经验，他在媒体格局急剧变化的背景下开始了这项工作。</p>
<p>这位出生于英国的高管曾担任谷歌欧洲、中东和非洲部门的总裁超过十年，该部门的收入约占谷歌总收入的三分之一。他之前曾在麦肯锡担任顾问。</p>
<p>在他担任 BBC 总干事的第一天抵达伦敦总部时，他受到了一小群来自全国记者协会（NUJ）举着标语的抗议者的欢迎。</p>
<p>该公司表示，计划裁减多达 2000 个职位，以在未来三年内将成本降低 10%。</p>
<p>布里丁告诉记者，他感到&#34;荣幸&#34;和&#34;谦卑&#34;，能够担任这一职务。</p>
<p>但他在给员工的通知中警告说，&#34;艰难的选择是不可避免的，因为我们需要节省开支&#34;。</p>
<p>他补充道：&#34;我们必须在观众所在的地方，更加勇敢地进行实验：测试想法，快速学习，并支持有效的做法。&#34;</p>
<p>布里丁接替了自 2020 年以来担任 BBC 总干事的蒂姆·达维，他因特朗普的诉讼于 11 月辞职。</p>
<p>- 重新塑造 -</p>
<p>特朗普因一部包含他在 2021 年 1 月国会大厦骚乱前发表的演讲剪辑的纪录片而提起法律诉讼。该剪辑使人看起来他明确敦促支持者攻击国会。</p>
<p>BBC 在 3 月表示，已正式请求佛罗里达州的一家美国联邦法院驳回该诉讼。</p>
<p>布里丁还面临着重新谈判 BBC 皇家宪章的政治敏感任务，该宪章概述了该公司的治理结构。现行宪章将于明年结束。</p>
<p>BBC 收入的相当一部分来自于所有拥有电视的英国家庭必须支付的许可证费，或其居民观看在线直播的费用。</p>
<p>但根据一份议会委员会的报告，BBC 去年因申请许可证的家庭减少而损失了超过 11 亿英镑的收入。</p>
<p>特朗普的诉讼是该公司面临的最新丑闻。</p>
<p>在 2025 年早些时候，它被迫就另一部名为《加沙：如何在战区生存》的纪录片制作中的&#34;严重缺陷&#34;发表了几次道歉，该片于去年 2 月播出。</p>
<p>在 10 月，它接受了英国媒体监管机构的制裁，因为一档被认为&#34;严重误导&#34;的节目，其儿童叙述者后来被揭露为哈马斯前副农业部长的儿子。</p>
<p>布里丁表示，BBC&#34;在其历史上证明了它能够多么迅速地重新塑造自己以满足观众的需求&#34;。</p>
<p>他在给员工的通知中补充道：&#34;我们现在需要集体呼唤这种紧迫感。这意味着要迅速而清晰地行动。&#34;</p>
<p>vid-har/aks/rlp</p>

谷歌-A

谷歌-C

GOOW

2 倍做多谷歌 ETF - Direxion

<p>前谷歌高管马特·布里滕被任命为英国广播公司（BBC）新任总干事，此时正面临裁员提案和美国总统唐纳德·特朗普提出的 100 亿美元诉讼。布里滕缺乏广播经验，面临的挑战包括潜在的裁员和 BBC 皇家宪章的重新谈判。他强调 BBC 需要适应和创新，以满足观众的需求，同时承认未来将面临艰难的决策</p>

<p><img src="https://imageproxy.pbkrs.com/https://s.yimg.com/ny/api/res/1.2/NS9.LvRFZTTl.hlfGmYqbw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg-/https://media.zenfs.com/en/afp.com.sg/9bf43e20309277f9b52c5251c9f77935" alt="" original-src="https://s.yimg.com/ny/api/res/1.2/NS9.LvRFZTTl.hlfGmYqbw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD04Mjg-/https://media.zenfs.com/en/afp.com.sg/9bf43e20309277f9b52c5251c9f77935"/></p>
<p>New BBC director general Matt Brittin arrives at the BBC's central London headquarters (Brook Mitchell)</p>
<div class="lb-trans"><p>新任 BBC 总干事马特·布里丁抵达 BBC 位于伦敦市中心的总部（布鲁克·米切尔）</p>
</div><p>A former Google executive took over as the BBC's new director-general on Monday amid proposed job cuts and a $10-billion lawsuit brought by US President Donald Trump, arguing that the world now &#34;needs the BBC more than ever&#34;.</p>
<div class="lb-trans"><p>一位前谷歌高管于周一接任 BBC 的新总干事，正值拟议裁员和美国总统唐纳德·特朗普提起的 100 亿美元诉讼之际，他表示世界现在&#34;比以往任何时候都更需要 BBC&#34;。</p>
</div><p>Matt Brittin, 57, who has no broadcasting or journalism experience, starts the job against a background of drastic shifts in the media landscape.</p>
<div class="lb-trans"><p>57 岁的马特·布里丁没有广播或新闻经验，他在媒体格局急剧变化的背景下开始了这项工作。</p>
</div><p>The British-born executive was for over a decade president of Google's Europe, Middle East and Africa division, which earns around a third of its revenue. He previously worked as a consultant for McKinsey.</p>
<div class="lb-trans"><p>这位出生于英国的高管曾担任谷歌欧洲、中东和非洲部门的总裁超过十年，该部门的收入约占谷歌总收入的三分之一。他之前曾在麦肯锡担任顾问。</p>
</div><p>Arriving at the BBC's central London headquarters for his first day in charge, he was greeted by a handful of placard-waving protesters from the National Union of Journalists (NUJ).</p>
<div class="lb-trans"><p>在他担任 BBC 总干事的第一天抵达伦敦总部时，他受到了一小群来自全国记者协会（NUJ）举着标语的抗议者的欢迎。</p>
</div><p>The corporation has said it is looking to axe up to 2,000 jobs as it tries to reduce costs by 10 percent over the next three years.</p>
<div class="lb-trans"><p>该公司表示，计划裁减多达 2000 个职位，以在未来三年内将成本降低 10%。</p>
</div><p>Brittin told reporters he was &#34;honoured&#34; and &#34;humbled&#34; to be taking on the role.</p>
<div class="lb-trans"><p>布里丁告诉记者，他感到&#34;荣幸&#34;和&#34;谦卑&#34;，能够担任这一职务。</p>
</div><p>But he warned that &#34;tough choices are unavoidable as we make savings&#34;, in a note to staff.</p>
<div class="lb-trans"><p>但他在给员工的通知中警告说，&#34;艰难的选择是不可避免的，因为我们需要节省开支&#34;。</p>
</div><p>&#34;We must be where audiences are, and experiment more bravely: test ideas, learn quickly and back what works,&#34; he added.</p>
<div class="lb-trans"><p>他补充道：&#34;我们必须在观众所在的地方，更加勇敢地进行实验：测试想法，快速学习，并支持有效的做法。&#34;</p>
</div><p>Brittin replaces Tim Davie, who had held the BBC post since 2020. He resigned in November over the Trump lawsuit.</p>
<div class="lb-trans"><p>布里丁接替了自 2020 年以来担任 BBC 总干事的蒂姆·达维，他因特朗普的诉讼于 11 月辞职。</p>
</div><p>- Reinvention -</p>
<div class="lb-trans"><p>- 重新塑造 -</p>
</div><p>Trump launched his legal action over a documentary that included an edited clip of a speech he made ahead of the US Capitol riot in January 2021. The edit made it appear he explicitly urged supporters to attack the seat of Congress.</p>
<div class="lb-trans"><p>特朗普因一部包含他在 2021 年 1 月国会大厦骚乱前发表的演讲剪辑的纪录片而提起法律诉讼。该剪辑使人看起来他明确敦促支持者攻击国会。</p>
</div><p>The BBC said in March it had formally asked a US federal court in Florida to dismiss the lawsuit.</p>
<div class="lb-trans"><p>BBC 在 3 月表示，已正式请求佛罗里达州的一家美国联邦法院驳回该诉讼。</p>
</div><p>Brittin also faces the politically sensitive task of renegotiating the BBC's Royal Charter that outlines the corporation's governance. Its current charter will end next year.</p>
<div class="lb-trans"><p>布里丁还面临着重新谈判 BBC 皇家宪章的政治敏感任务，该宪章概述了该公司的治理结构。现行宪章将于明年结束。</p>
</div><p>A sizeable proportion of the BBC's income comes from the licence fee, which is payable by all UK households with a television, or whose occupants watch live screening online.</p>
<div class="lb-trans"><p>BBC 收入的相当一部分来自于所有拥有电视的英国家庭必须支付的许可证费，或其居民观看在线直播的费用。</p>
</div><p>But the BBC lost more than £1.1 billion in revenues last year as fewer homes felt the need to apply for one, a parliamentary committee report said in November.</p>
<div class="lb-trans"><p>但根据一份议会委员会的报告，BBC 去年因申请许可证的家庭减少而损失了超过 11 亿英镑的收入。</p>
</div><p>The Trump lawsuit is the latest scandal to hit the corporation.</p>
<div class="lb-trans"><p>特朗普的诉讼是该公司面临的最新丑闻。</p>
</div><p>Earlier in 2025 it was forced to issue several apologies for &#34;serious flaws&#34; in the making of another documentary entitled &#34;Gaza: How To Survive A Warzone&#34;, broadcast last February.</p>
<div class="lb-trans"><p>在 2025 年早些时候，它被迫就另一部名为《加沙：如何在战区生存》的纪录片制作中的&#34;严重缺陷&#34;发表了几次道歉，该片于去年 2 月播出。</p>
</div><p>In October it accepted a sanction from the UK media watchdog for what was deemed a &#34;materially misleading&#34; programme, whose child narrator was later revealed to be the son of Hamas's former deputy agriculture minister.</p>
<div class="lb-trans"><p>在 10 月，它接受了英国媒体监管机构的制裁，因为一档被认为&#34;严重误导&#34;的节目，其儿童叙述者后来被揭露为哈马斯前副农业部长的儿子。</p>
</div><p>Brittin said the BBC had &#34;proved throughout its history how quickly it can reinvent itself to serve the needs of audiences&#34;.</p>
<div class="lb-trans"><p>布里丁表示，BBC&#34;在其历史上证明了它能够多么迅速地重新塑造自己以满足观众的需求&#34;。</p>
</div><p>&#34;We need, collectively, to call on that sense of urgency now. That means moving with velocity and clarity,&#34; he added in his note to staff.</p>
<div class="lb-trans"><p>他在给员工的通知中补充道：&#34;我们现在需要集体呼唤这种紧迫感。这意味着要迅速而清晰地行动。&#34;</p>
</div><p>vid-har/aks/rlp</p>
<div class="lb-trans"><p>vid-har/aks/rlp</p>
</div>

Ex-Google man takes reins at under-fire BBC

- BBC 新任总干事马特·布里丁接任，面临裁员及特朗普诉讼挑战。  
- 他表示，必须做出艰难选择以节省成本。  
- BBC 去年收入减少超过 11 亿英镑，急需重新定位与观众的联系。

前谷歌员工接任饱受批评的 BBC