<p><strong>Netflix Inc</strong> (NASDAQ: NFLX) 的股票在周一下午交易中表现积极，尽管整体市场出现抛售，但华尔街对该公司新公布的多场 NFL 直播赛事表示欢呼。</p>
<p>美银证券分析师 <strong>Jessica Reif Ehrlich</strong> 也在周一早些时候重申了对 Netflix 的买入评级，指出其快速扩展的广告支持层预计将在 2026 年将广告收入翻倍，达到约 30 亿美元。</p>
<p>以下是投资者 需要了解的。</p>
<ul>
<li><strong>Netflix 股票正在上涨。NFLX 股票为何上涨？</strong></li>
</ul>
<h2><strong>是什么推动了 Netflix 的直播节目扩展？</strong></h2>
<p>Netflix 正在更加积极地投入直播节目，计划在 2026 赛季直播五场 NFL 比赛，并在 2027 年 2 月播出 NFL 荣誉颁奖典礼，超越过去两个赛季每年播放的两场圣诞节比赛。该计划包括 9 月 10 日在澳大利亚进行的洛杉矶公羊队对旧金山 49 人队的第一周比赛，以及 11 月 25 日感恩节前夜的绿湾包装工队对洛杉矶公羊队的比赛。</p>
<p>NFL 赛程于 5 月 14 日正式公布，剩余的比赛安排，包括第 18 周下午 1 点的比赛，预计稍后会填补，这使得 Netflix 的直播体育节目推向了更高的关注度。</p>
<p>Netflix 一直在强调其内容引擎的规模，表示在过去十年中花费超过 1350 亿美元用于电影和电视节目，为全球经济贡献了超过 3250 亿美元，同时支持了超过 425,000 个制作工作岗位。</p>
<p>该公司还表示，到 2025 年底，其付费订阅用户超过 3.25 亿，非英语内容现在占总观看量的三分之一以上。</p>
<h2><strong>NFLX：本周需关注的关键技术水平</strong></h2>
<p>即使在周一反弹的情况下，长期趋势仍然受到压力：Netflix 的交易价格低于其 20 日简单移动平均线 1.4%，低于 50 日简单移动平均线 5.8%，低于 100 日简单移动平均线 1.8%，以及低于 200 日简单移动平均线 13.3%。20 日简单移动平均线低于 50 日简单移动平均线使得短期结构看跌，而 2025 年 12 月的死亡交叉（50 日低于 200 日）仍然对长期趋势跟随者构成压力。</p>
<p>MACD 是当前更清晰的动量指标：它低于信号线，直方图为负，这表明上行压力正在减弱，除非价格能够突破上方供应。简单来说，MACD 比较短期和长期的动量，低于信号线通常意味着反弹难以维持。</p>
<ul>
<li><strong>关键阻力位</strong>：$94.50 — 反弹可能停滞的附近水平，接近 50 日移动平均线区域</li>
<li><strong>关键支撑位</strong>：$85 — 买家可能会尝试在此附近捍卫近期区间，以避免更深的回测风险</li>
</ul>
<p><img src="https://imageproxy.pbkrs.com/https://editorial-assets.benzinga.com/wp-content/uploads/2026/05/18122142/NFLX-rsi-heatmap-chart-923x1024.png?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://editorial-assets.benzinga.com/wp-content/uploads/2026/05/18122142/NFLX-rsi-heatmap-chart-923x1024.png"/></p>
<h2><strong>Netflix 是如何建立其流媒体帝国的</strong></h2>
<p>Netflix 的业务主要是其流媒体服务，它在美国和国际市场上建立了最大的电视娱乐订阅用户基础，全球订阅用户超过 3 亿。它几乎覆盖了全球人口的所有地区，除了中国，这就是为什么其内容策略和国际观看组合对长期故事至关重要。</p>
<p>该公司历史上更倾向于点播系列、电影和纪录片，而不是稳定的直播节目或体育赛事。自 2022 年推出广告支持计划以来，Netflix 还将广告作为订阅的第二层，这可能会影响投资者对增长和利润率的看法，因为内容支出在扩大。</p>
<h2><strong>Netflix Benzinga Edge 排名：优势与劣势</strong></h2>
<p>以下是 Netflix 的 Benzinga Edge 评分卡，突出了其与整体市场相比的优势和劣势：</p>
<ul>
<li><strong>动量</strong>：弱（得分：14.32）— 股票表现滞后，与价格保持在关键长期移动平均线以下一致。</li>
<li><strong>质量</strong>：强（得分：91.96）— 基础业务质量在整体市场中表现良好，帮助解释为何下跌仍能吸引买家。</li>
<li><strong>价值</strong>：弱（得分：16.15）— 从常见估值角度来看，当前设置显得昂贵，因此图表通常需要通过更清晰的趋势改善来 “赢得” 上涨空间。</li>
<li><strong>增长</strong>：强（得分：90.27）— 增长预期仍然是牛市案例的核心支柱，即使趋势正在经历重置。</li>
</ul>
<p><strong>结论：</strong> Netflix 的 Benzinga Edge 信号揭示了一个以增长和质量为主的特征，仍在与弱动量和不太吸引人的价值设置作斗争。对于长期投资者来说，这通常意味着在趋势改善之前需要耐心（或围绕明确支撑调整头寸），而不是在阻力位追逐强势。</p>
<h2><strong>NFLX 股票周一下午小幅上涨</strong></h2>
<p><strong>NFLX 股票价格活动：</strong> 根据 Benzinga Pro 数据，在周一发布时，Netflix 的股票收盘上涨 3.02%，报 89.65 美元。</p>
<p><strong>另请阅读：</strong>
<strong>周一 AMD 股票发生了什么？</strong></p>
<p><em>图片来源：Shutterstock</em></p>

奈飞

2 倍做多 Netflix ETF - Direxion

NFLW

2 倍做多 NFLX ETF - T-Rex

<p>Netflix 股价上涨 3.02%，至 89.65 美元，尽管市场出现抛售，但在宣布了一系列多场 NFL 游戏的直播计划后，股价仍表现强劲。美银证券维持 “买入” 评级，预计到 2026 年广告收入可能翻倍，达到 30 亿美元。Netflix 计划在 2026 赛季直播五场 NFL 比赛，扩展其直播节目。尽管股价出现积极走势，但仍低于关键移动平均线，显示出未来可能面临挑战</p>

<p><strong>Netflix Inc</strong> (NASDAQ: NFLX) shares are trading in positive territory Monday afternoon, defying a broader market sell-off as Wall Street cheers the company's newly unveiled, multi-game NFL streaming slate.</p>
<div class="lb-trans"><p><strong>Netflix Inc</strong> (NASDAQ: NFLX) 的股票在周一下午交易中表现积极，尽管整体市场出现抛售，但华尔街对该公司新公布的多场 NFL 直播赛事表示欢呼。</p>
</div><p>BofA Securities analyst <strong>Jessica Reif Ehrlich</strong> also reiterated a Buy rating on Netflix early Monday, noting that its rapidly scaling ad-supported tier is projected to double its advertising revenue to roughly $3 billion in 2026.</p>
<div class="lb-trans"><p>美银证券分析师 <strong>Jessica Reif Ehrlich</strong> 也在周一早些时候重申了对 Netflix 的买入评级，指出其快速扩展的广告支持层预计将在 2026 年将广告收入翻倍，达到约 30 亿美元。</p>
</div><p>Here’s what investors need to know.</p>
<div class="lb-trans"><p>以下是投资者 需要了解的。</p>
</div><ul>
<li><strong>Netflix shares are trending higher. Why are NFLX shares climbing?</strong></li>
</ul>
<div class="lb-trans"><ul>
<li><strong>Netflix 股票正在上涨。NFLX 股票为何上涨？</strong></li>
</ul>
</div><h2><strong>What’s Driving Netflix’s Live Programming Expansion?</strong></h2>
<div class="lb-trans"><h2><strong>是什么推动了 Netflix 的直播节目扩展？</strong></h2>
</div><p>Netflix is leaning harder into live programming, with plans to stream five NFL games in the 2026 season and carry the NFL Honors show in February 2027, expanding beyond the two Christmas Day games it aired in each of the past two seasons. The slate includes a week one, Los Angeles Rams versus San Francisco 49ers game on Sept. 10 in Australia, and a Thanksgiving Eve Green Bay Packers versus Los Angeles Rams matchup on Nov. 25.</p>
<div class="lb-trans"><p>Netflix 正在更加积极地投入直播节目，计划在 2026 赛季直播五场 NFL 比赛，并在 2027 年 2 月播出 NFL 荣誉颁奖典礼，超越过去两个赛季每年播放的两场圣诞节比赛。该计划包括 9 月 10 日在澳大利亚进行的洛杉矶公羊队对旧金山 49 人队的第一周比赛，以及 11 月 25 日感恩节前夜的绿湾包装工队对洛杉矶公羊队的比赛。</p>
</div><p>The NFL schedule was officially unveiled on Thursday, May 14, with remaining matchups, including the week 18 1 p.m. game, expected to be filled in later, keeping headlines around Netflix's live-sports push in play.</p>
<div class="lb-trans"><p>NFL 赛程于 5 月 14 日正式公布，剩余的比赛安排，包括第 18 周下午 1 点的比赛，预计稍后会填补，这使得 Netflix 的直播体育节目推向了更高的关注度。</p>
</div><p>Netflix has been highlighting the scale of its content engine, saying it spent more than $135 billion on films and TV shows over the past decade and contributed over $325 billion to the global economy while supporting more than 425,000 production jobs.</p>
<div class="lb-trans"><p>Netflix 一直在强调其内容引擎的规模，表示在过去十年中花费超过 1350 亿美元用于电影和电视节目，为全球经济贡献了超过 3250 亿美元，同时支持了超过 425,000 个制作工作岗位。</p>
</div><p>The company also said it ended 2025 with more than 325 million paid subscribers, with non-English-language content now representing over one-third of total viewing.</p>
<div class="lb-trans"><p>该公司还表示，到 2025 年底，其付费订阅用户超过 3.25 亿，非英语内容现在占总观看量的三分之一以上。</p>
</div><h2><strong>NFLX: Key Technical Levels To Watch This Week</strong></h2>
<div class="lb-trans"><h2><strong>NFLX：本周需关注的关键技术水平</strong></h2>
</div><p>Even with Monday's bounce, the longer-term trend remains pressured: Netflix is trading 1.4% below its 20-day SMA, 5.8% below its 50-day SMA, 1.8% below its 100-day SMA, and 13.3% below its 200-day SMA. The 20-day SMA sitting below the 50-day SMA keeps the near-term structure bearish, and the death cross from December 2025 (50-day below 200-day) is still an overhang for longer-term trend followers.</p>
<div class="lb-trans"><p>即使在周一反弹的情况下，长期趋势仍然受到压力：Netflix 的交易价格低于其 20 日简单移动平均线 1.4%，低于 50 日简单移动平均线 5.8%，低于 100 日简单移动平均线 1.8%，以及低于 200 日简单移动平均线 13.3%。20 日简单移动平均线低于 50 日简单移动平均线使得短期结构看跌，而 2025 年 12 月的死亡交叉（50 日低于 200 日）仍然对长期趋势跟随者构成压力。</p>
</div><p>MACD is the cleaner momentum read right now: it's below its signal line and the histogram is negative, which points to upside pressure fading unless price can push back through overhead supply. In plain English, MACD compares shorter- and longer-term momentum, and being below the signal line often means rallies have trouble sustaining.</p>
<div class="lb-trans"><p>MACD 是当前更清晰的动量指标：它低于信号线，直方图为负，这表明上行压力正在减弱，除非价格能够突破上方供应。简单来说，MACD 比较短期和长期的动量，低于信号线通常意味着反弹难以维持。</p>
</div><ul>
<li><strong>Key Resistance</strong>: $94.50 — Nearby level where rebounds can stall, sitting close to the 50-day moving-average area</li>
<li><strong>Key Support</strong>: $85 — Nearby area where buyers may try to defend the recent range before a deeper retest risk</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>关键阻力位</strong>：$94.50 — 反弹可能停滞的附近水平，接近 50 日移动平均线区域</li>
<li><strong>关键支撑位</strong>：$85 — 买家可能会尝试在此附近捍卫近期区间，以避免更深的回测风险</li>
</ul>
</div><p><img src="https://imageproxy.pbkrs.com/https://editorial-assets.benzinga.com/wp-content/uploads/2026/05/18122142/NFLX-rsi-heatmap-chart-923x1024.png" alt="" original-src="https://editorial-assets.benzinga.com/wp-content/uploads/2026/05/18122142/NFLX-rsi-heatmap-chart-923x1024.png"/></p>
<h2><strong>How Netflix Built Its Streaming Empire</strong></h2>
<div class="lb-trans"><h2><strong>Netflix 是如何建立其流媒体帝国的</strong></h2>
</div><p>Netflix's business is mainly its streaming service, and it has built the largest TV entertainment subscriber base across the U.S. and international markets, with more than 300 million subscribers globally. It also has reach across nearly the entire global population outside of China, which is why its content strategy and international viewing mix matter to the long-term story.</p>
<div class="lb-trans"><p>Netflix 的业务主要是其流媒体服务，它在美国和国际市场上建立了最大的电视娱乐订阅用户基础，全球订阅用户超过 3 亿。它几乎覆盖了全球人口的所有地区，除了中国，这就是为什么其内容策略和国际观看组合对长期故事至关重要。</p>
</div><p>The company has historically leaned into on-demand series, movies, and documentaries rather than a steady slate of live programming or sports. Since introducing ad-supported plans in 2022, Netflix has also had advertising as a second level alongside subscriptions, which can shape how investors think about growth and margins as content spending scales.</p>
<div class="lb-trans"><p>该公司历史上更倾向于点播系列、电影和纪录片，而不是稳定的直播节目或体育赛事。自 2022 年推出广告支持计划以来，Netflix 还将广告作为订阅的第二层，这可能会影响投资者对增长和利润率的看法，因为内容支出在扩大。</p>
</div><h2><strong>Netflix Benzinga Edge Rankings: Strengths and Weaknesses</strong></h2>
<div class="lb-trans"><h2><strong>Netflix Benzinga Edge 排名：优势与劣势</strong></h2>
</div><p>Below is the Benzinga Edge scorecard for Netflix, highlighting its strengths and weaknesses compared to the broader market:</p>
<div class="lb-trans"><p>以下是 Netflix 的 Benzinga Edge 评分卡，突出了其与整体市场相比的优势和劣势：</p>
</div><ul>
<li><strong>Momentum</strong>: Weak (Score: 14.32) — The stock has been lagging, which lines up with price staying below key long-term moving averages.</li>
<li><strong>Quality</strong>: Strong (Score: 91.96) — Underlying business quality screens well versus the broader market, helping explain why dips can still attract buyers.</li>
<li><strong>Value</strong>: Weak (Score: 16.15) — The setup looks expensive on common valuation lenses, so the chart often needs to &#34;earn&#34; upside with cleaner trend improvement.</li>
<li><strong>Growth</strong>: Strong (Score: 90.27) — Growth expectations remain a core pillar of the bull case, even as the trend works through a reset.</li>
</ul>
<div class="lb-trans"><ul>
<li><strong>动量</strong>：弱（得分：14.32）— 股票表现滞后，与价格保持在关键长期移动平均线以下一致。</li>
<li><strong>质量</strong>：强（得分：91.96）— 基础业务质量在整体市场中表现良好，帮助解释为何下跌仍能吸引买家。</li>
<li><strong>价值</strong>：弱（得分：16.15）— 从常见估值角度来看，当前设置显得昂贵，因此图表通常需要通过更清晰的趋势改善来 “赢得” 上涨空间。</li>
<li><strong>增长</strong>：强（得分：90.27）— 增长预期仍然是牛市案例的核心支柱，即使趋势正在经历重置。</li>
</ul>
</div><p><strong>The Verdict:</strong> Netflix’s Benzinga Edge signal reveals a growth-and-quality-heavy profile that's still fighting weak momentum and a less compelling value setup. For longer-term investors, that often argues for patience until the trend improves (or for sizing positions around clear support) rather than chasing strength into resistance.</p>
<div class="lb-trans"><p><strong>结论：</strong> Netflix 的 Benzinga Edge 信号揭示了一个以增长和质量为主的特征，仍在与弱动量和不太吸引人的价值设置作斗争。对于长期投资者来说，这通常意味着在趋势改善之前需要耐心（或围绕明确支撑调整头寸），而不是在阻力位追逐强势。</p>
</div><h2><strong>NFLX Stock Edges Higher Monday Afternoon</strong></h2>
<div class="lb-trans"><h2><strong>NFLX 股票周一下午小幅上涨</strong></h2>
</div><p><strong>NFLX Stock Price Activity:</strong> Netflix shares closed up 3.02% at $89.65 at the time of publication on Monday, according to Benzinga Pro data.</p>
<div class="lb-trans"><p><strong>NFLX 股票价格活动：</strong> 根据 Benzinga Pro 数据，在周一发布时，Netflix 的股票收盘上涨 3.02%，报 89.65 美元。</p>
</div><p><strong>Read Also:</strong>
<strong>What Is Going On With AMD Stock On Monday?</strong></p>
<div class="lb-trans"><p><strong>另请阅读：</strong>
<strong>周一 AMD 股票发生了什么？</strong></p>
</div><p><em>Image: Shutterstock</em></p>
<div class="lb-trans"><p><em>图片来源：Shutterstock</em></p>
</div>

Netflix Defies Market Sell-Off As BofA Reaffirms Bullish Outlook, NFL Streaming Slate Expands

- Netflix 股价在周一下午上涨，反弹市场下跌趋势。  
- 公司计划在 2026 赛季直播 5 场 NFL 比赛，扩展直播节目。  
- BofA 维持对 Netflix 的买入评级，广告收入预计到 2026 年将达 30 亿美元。

benzinga_article

Roundhill NFLX WeeklyPay ETF

美国银行

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BANK OF AMERICA CORPORATION DEP SHS REP 1/1200TH PRF SERIES '5'

BANK OF AMERICA CORPORATION 7.25% NON-CUM PERP CONV PFD SER L

BANK OF AMERICA CORPORATION 5.875%NON CUM DEP SHS REP1/1000TH SER HH

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BANK OF AMERICA CORPORATION 4.375% DP SH RP 1/1000TH IN NON CU PF NN

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BANK OF AMERICA CORPORATION 5.375%DEP SHS REP 1/1000TH NON CUM SR KK

BANK OF AMERICA CORPORATION 6%NON CUM DEP SHS EACH REP 1/1000 SER GG

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BANK OF AMERICA CORPORATION DEP SHS REP 1/1000TH NON CUM PFD SER SS

BANK OF AMERICA CORPORATION 4.125%DEP SH REP 1/1000 PFD SER PP USD25

Bank of America Corp

奈飞在市场抛售中逆势而行，美国银行重申其看涨前景，同时 NFL 流媒体计划进一步扩展