<p><strong>阿联酋迪拜</strong>：领先的零售特许经营运营商 Alshaya Group 与全球酒店公司希尔顿自豪地宣布建立战略合作伙伴关系，将其获奖的忠诚度计划 Aura 与希尔顿荣誉计划结合在一起。</p>
<p>这一战略合作伙伴关系不仅引入了全面的奖励系统，还展示了提升客户体验的坚定承诺。</p>
<p>Alshaya Group 首席执行官 John Hadden 表示：“与希尔顿的合作是扩大 Aura 对我们会员价值的重要一步。通过推出双向状态匹配和为 Aura 会员提供的独家优惠，我们在认可客户忠诚度的同时，给予他们在旅行时享受更高福利的机会，进一步扩展 Aura 在客户日常生活中的角色。”</p>
<p>考虑到 GCC 消费者在餐饮、零售和旅行之间无缝切换的生活方式，这一合作伙伴关系将两个深度融入会员日常生活的领先品牌结合在一起。该合作引入了双向状态匹配，并为在所有 Aura 市场（阿联酋、沙特阿拉伯、科威特、卡塔尔和巴林）入住希尔顿的 Aura 会员提供独家优惠。</p>
<p>希尔顿中东和非洲区总裁 Guy Hutchinson 表示：“我们很自豪能够在与 Alshaya Group 长期合作的基础上，结合其市场领先的零售和餐饮组合与希尔顿广泛的酒店网络。我们在全球拥有超过 9,200 家酒店，期待欢迎 Aura 会员，并提供希尔顿全球闻名的难忘住宿和标志性款待。”</p>
<p>符合条件的 Aura 会员可以利用他们的一次性索赔代码，将其希尔顿荣誉计划的等级状态快速提升至银卡或金卡，具体取决于他们的会员等级，而希尔顿荣誉金卡现在是最有价值的中级状态。会员还可以在有限时间内享受住宿 20% 的折扣，并包含早餐，以及在中东、北非和印度洋地区参与的希尔顿酒店获得双倍希尔顿荣誉积分。</p>
<p>同样，希尔顿荣誉会员可以使用他们的一次性代码，立即解锁高级 Aura 福利，并进入 Aura 的星级和 VIP 等级，立即获得超过 50 个 Alshaya 品牌（包括 American Eagle、Footlocker、Victoria’s Secret、H&amp;M、Bath &amp; Body Works、Charlotte Tilbury、Raising Cane’s、Shake Shack、Chipotle、Primark 和 Ulta Beauty 等）的独家零售和餐饮奖励。Aura 星级和 VIP 会员还可以加速获得 Aura 积分，并享受独家优惠和福利，如提前访问促销、免费送货、独家邀请等。</p>
<p>希尔顿荣誉计划是全球超过 2.5 亿人在旅行中信赖的忠诚度伴侣。希尔顿几乎适合每种场合和预算，携带希尔顿荣誉计划旅行为忠诚会员提供了更多灵活性和个性化，享受终极酒店住宿体验。当会员通过希尔顿荣誉计划进行规划时，他们可以获得独家福利、精英状态和积分，这些积分可以用于房间住宿、一次性体验等。</p>
<p>自 2022 年推出以来，Aura 已发展成为一个拥有超过 800 万会员的顶级忠诚度计划。凭借其高参与度和以客户为中心的设计，该应用程序已被下载超过 700 万次，并保持着令人印象深刻的 80% 奖励兑换率和 4.9 的应用评分。该计划最近在国际忠诚度奖中连续第三年被评为中东最佳国际忠诚度计划。</p>
<p>要享受所有这些令人兴奋的福利，请立即下载 Aura 应用程序 https://auramena.go.link/gCgb5</p>
<p><strong>关于 Alshaya Group</strong></p>
<p>Alshaya Group 是一家充满活力的家族企业，成立于 1890 年的科威特。凭借持续的增长和创新记录，Alshaya Group 是全球领先的品牌特许经营运营商之一，为客户提供超过 50 个备受喜爱的国际品牌的无与伦比的选择。</p>
<p>Alshaya Group 的业务遍及中东和北非（MENA）、土耳其和欧洲，拥有超过 3,500 家商店、咖啡馆、餐厅和休闲场所，主要的物流和食品生产业务，以及超过 125 个在线和数字业务，包括该地区最大的零售忠诚度计划之一 Aura。</p>
<p>Alshaya Group 在时尚、食品、健康与美容、药房以及酒店与娱乐等多个领域运营，超过 50,000 名 Alshaya 员工致力于真实地提供卓越的客户服务和品牌体验。</p>
<p>从高端商场的旗舰店和餐厅，到当地咖啡店、得来速和在线购物，Alshaya Group 为客户提供他们想要的体验，搭配他们喜爱的品牌，以他们选择的方式，包括星巴克、American Eagle、Footlocker、Victoria’s Secret、H&amp;M、Bath &amp; Body Works、Charlotte Tilbury、Raising Cane’s、Shake Shack、Chipotle、Primark 和 Ulta Beauty。</p>
<p>了解更多关于 Alshaya Group 的信息，请访问 https://www.alshaya.com/</p>
<p><strong>关于希尔顿荣誉计划</strong></p>
<p>希尔顿荣誉客会是希尔顿世界级品牌的获奖客户忠诚计划，涵盖 144 个国家和地区的 9,200 个酒店，拥有超过 2.5 亿会员。通过优选的希尔顿渠道直接预订的希尔顿荣誉客会会员可以享受即时福利——从积分与现金滑块、独家会员折扣到无黑名单日期，以及使用全部积分预订的奖励住宿享受第五晚免费特权。会员可以通过选择的联名信用卡赚取和兑换积分，用于免费住宿、亚马逊购物、独家体验和慈善捐款。会员还可以通过行业领先的希尔顿荣誉客会应用程序访问无接触技术，在该应用中，他们可以办理入住、选择和使用数字钥匙进入房间。希尔顿荣誉客会的下一步发展使得获得精英身份变得更加可实现和有回报，并引入了新的钻石储备等级。加入希尔顿荣誉客会是免费的，旅行者可以在 hiltonhonors.com 在线注册。了解更多关于该计划的信息，请访问 stories.hilton.com/hiltonhonors，并在 Facebook、X 和 Instagram 上关注希尔顿荣誉客会。</p>
<p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
<p>免责声明：本新闻稿的内容由外部第三方提供。本网站不对该外部内容负责，也不控制该内容。该内容以 “按现状” 和 “按可用性” 提供，未经过任何编辑。本网站及我们的附属机构不保证本新闻稿中表达的观点或意见的准确性，也不认可这些观点或意见。</p>
<p>本新闻稿仅供信息参考。内容不提供税务、法律或投资建议，也不对任何特定证券、投资组合或投资策略的适用性、价值或盈利能力发表意见。本网站及我们的附属机构对内容中的任何错误或不准确之处，或您基于该内容所采取的任何行动不承担任何责任。您明确同意，您对本文中信息的使用完全自担风险。</p>
<p>在适用法律允许的最大范围内，本网站、其母公司、子公司、附属机构及各自的股东、董事、高级职员、员工、代理、广告商、内容提供者和许可方对您不承担任何直接、间接、后果性、特殊、附带、惩罚性或示范性损害赔偿责任，包括但不限于利润损失、储蓄损失和收入损失，无论是因过失、侵权、合同或任何其他责任理论，即使各方已被告知可能性或可以预见到任何此类损害。</p>

希尔顿全球

BEDZ

旅游科技 ETF -ETFMG

休闲娱乐 ETF - PowerShares

<p>Alshaya 集团与希尔顿合作，以增强其忠诚度计划 Aura 和 Hilton Honors。此次合作推出了双向身份匹配和会员专属优惠，使会员能够在餐饮、零售和旅行方面享受福利。Aura 会员可以快速提升其 Hilton Honors 身份并获得折扣，而 Hilton Honors 会员则可以享受 Aura 的奖励。该合作旨在提升客户体验，并反映海湾合作委员会（GCC）消费者的生活方式。Aura 拥有超过 800 万会员，并被评选为中东最佳国际忠诚度计划</p>

<p><strong>Dubai, UAE</strong>: Leading retail franchise operator Alshaya Group and global hospitality company Hilton are proud to announce a strategic partnership bringing together their award-winning loyalty programmes Aura and Hilton Honors.</p>
<div class="lb-trans"><p><strong>阿联酋迪拜</strong>：领先的零售特许经营运营商 Alshaya Group 与全球酒店公司希尔顿自豪地宣布建立战略合作伙伴关系，将其获奖的忠诚度计划 Aura 与希尔顿荣誉计划结合在一起。</p>
</div><p>This strategic partnership not only introduces a comprehensive rewards system but also showcases an unwavering commitment to elevating customer experiences across the board.</p>
<div class="lb-trans"><p>这一战略合作伙伴关系不仅引入了全面的奖励系统，还展示了提升客户体验的坚定承诺。</p>
</div><p>John Hadden Chief Executive Officer, Alshaya Group, said, “This partnership with Hilton is a significant step in expanding Aura’s value for our members. By launching with a two-way status match and an exclusive offer for Aura members, we are recognising customers for their loyalty and giving them access to elevated benefits when they travel - further extending Aura’s role within our customers’ everyday lives.”</p>
<div class="lb-trans"><p>Alshaya Group 首席执行官 John Hadden 表示：“与希尔顿的合作是扩大 Aura 对我们会员价值的重要一步。通过推出双向状态匹配和为 Aura 会员提供的独家优惠，我们在认可客户忠诚度的同时，给予他们在旅行时享受更高福利的机会，进一步扩展 Aura 在客户日常生活中的角色。”</p>
</div><p>Reflecting on the lifestyle of GCC consumers who move seamlessly between dining, retail, and travel, this partnership unites two leading brands deeply integrated into members' daily routines. The collaboration introduces a two-way status match, complemented by an exclusive offer for Aura members staying at Hilton in all Aura markets – the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain.</p>
<div class="lb-trans"><p>考虑到 GCC 消费者在餐饮、零售和旅行之间无缝切换的生活方式，这一合作伙伴关系将两个深度融入会员日常生活的领先品牌结合在一起。该合作引入了双向状态匹配，并为在所有 Aura 市场（阿联酋、沙特阿拉伯、科威特、卡塔尔和巴林）入住希尔顿的 Aura 会员提供独家优惠。</p>
</div><p>Guy Hutchinson, President, Middle East &amp; Africa, Hilton, said, “We are proud to build on our longstanding relationship with Alshaya Group, uniting its market-leading retail and dining portfolio with Hilton’s extensive hospitality network. With more than 9,200 hotels worldwide, we look forward to welcoming Aura members and providing the memorable stays and signature hospitality that Hilton is globally known for.”</p>
<div class="lb-trans"><p>希尔顿中东和非洲区总裁 Guy Hutchinson 表示：“我们很自豪能够在与 Alshaya Group 长期合作的基础上，结合其市场领先的零售和餐饮组合与希尔顿广泛的酒店网络。我们在全球拥有超过 9,200 家酒店，期待欢迎 Aura 会员，并提供希尔顿全球闻名的难忘住宿和标志性款待。”</p>
</div><p>Eligible Aura members can utilize their one-time claim code to fast-track their Hilton Honors tier status to Silver or Gold based on their membership level, with Hilton Honors Gold now being the most valuable mid-tier status. Members can also enjoy 20% off their stays with breakfast included for a limited time, plus double Hilton Honors Points at participating Hilton hotels across the Middle East, North Africa and Indian Ocean.</p>
<div class="lb-trans"><p>符合条件的 Aura 会员可以利用他们的一次性索赔代码，将其希尔顿荣誉计划的等级状态快速提升至银卡或金卡，具体取决于他们的会员等级，而希尔顿荣誉金卡现在是最有价值的中级状态。会员还可以在有限时间内享受住宿 20% 的折扣，并包含早餐，以及在中东、北非和印度洋地区参与的希尔顿酒店获得双倍希尔顿荣誉积分。</p>
</div><p>Similarly, Hilton Honors members can apply their one-time code to instantly unlock premium Aura benefits and bridge into Aura’s Star and VIP tiers, granting them immediate access to an exciting range of exclusive retail and dining rewards across 50+ Alshaya brands including American Eagle, Footlocker, Victoria’s Secret, H&amp;M, Bath &amp; Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark, and Ulta Beauty. etc. Aura Star and VIP members also get accelerated Aura Points earning along with exclusive offers and benefits like early access to sales, free delivery, exclusive invites, and much more.</p>
<div class="lb-trans"><p>同样，希尔顿荣誉会员可以使用他们的一次性代码，立即解锁高级 Aura 福利，并进入 Aura 的星级和 VIP 等级，立即获得超过 50 个 Alshaya 品牌（包括 American Eagle、Footlocker、Victoria’s Secret、H&amp;M、Bath &amp; Body Works、Charlotte Tilbury、Raising Cane’s、Shake Shack、Chipotle、Primark 和 Ulta Beauty 等）的独家零售和餐饮奖励。Aura 星级和 VIP 会员还可以加速获得 Aura 积分，并享受独家优惠和福利，如提前访问促销、免费送货、独家邀请等。</p>
</div><p>Hilton Honors is the trusted loyalty companion that more than 250 million people worldwide bring with them during their travels. With a Hilton brand for nearly every occasion and budget, traveling with Hilton Honors provides loyalty members with more flexibility and personalisation to enjoy the ultimate hotel stay experience. When members plan with Hilton Honors they earn exclusive perks, elite status and Points that can be used toward room nights, once-in-a-lifetime experiences and so much more.</p>
<div class="lb-trans"><p>希尔顿荣誉计划是全球超过 2.5 亿人在旅行中信赖的忠诚度伴侣。希尔顿几乎适合每种场合和预算，携带希尔顿荣誉计划旅行为忠诚会员提供了更多灵活性和个性化，享受终极酒店住宿体验。当会员通过希尔顿荣誉计划进行规划时，他们可以获得独家福利、精英状态和积分，这些积分可以用于房间住宿、一次性体验等。</p>
</div><p>Since its launch in 2022, Aura has grown into a premier loyalty programme with over 8 million members across the region. With its high engagement and customer-centric design, the app has been downloaded over 7 million times and maintains an impressive 80% reward redemption rate and a 4.9 app rating. The programme was recently honored for the third consecutive year at the International Loyalty Awards as the Best International Loyalty Programme in the Middle East.</p>
<div class="lb-trans"><p>自 2022 年推出以来，Aura 已发展成为一个拥有超过 800 万会员的顶级忠诚度计划。凭借其高参与度和以客户为中心的设计，该应用程序已被下载超过 700 万次，并保持着令人印象深刻的 80% 奖励兑换率和 4.9 的应用评分。该计划最近在国际忠诚度奖中连续第三年被评为中东最佳国际忠诚度计划。</p>
</div><p>To enjoy all these exciting benefits, download the Aura app today https://auramena.go.link/gCgb5</p>
<div class="lb-trans"><p>要享受所有这些令人兴奋的福利，请立即下载 Aura 应用程序 https://auramena.go.link/gCgb5</p>
</div><p><strong>About Alshaya Group</strong></p>
<div class="lb-trans"><p><strong>关于 Alshaya Group</strong></p>
</div><p>Alshaya Group is a dynamic family-owned business, first established in Kuwait in 1890. With a consistent record of growth and innovation, Alshaya Group is one of the world’s leading brand franchise operators, offering an unparalleled choice of over 50 well-loved, international brands to customers.</p>
<div class="lb-trans"><p>Alshaya Group 是一家充满活力的家族企业，成立于 1890 年的科威特。凭借持续的增长和创新记录，Alshaya Group 是全球领先的品牌特许经营运营商之一，为客户提供超过 50 个备受喜爱的国际品牌的无与伦比的选择。</p>
</div><p>Alshaya Group’s portfolio extends across the Middle East and North Africa (MENA), Türkiye and Europe, with over 3,500 stores, cafes, restaurants, and leisure destinations, major logistics and food production operations, as well as over 125 online and digital businesses including one of the region’s biggest retail loyalty programmes, Aura.</p>
<div class="lb-trans"><p>Alshaya Group 的业务遍及中东和北非（MENA）、土耳其和欧洲，拥有超过 3,500 家商店、咖啡馆、餐厅和休闲场所，主要的物流和食品生产业务，以及超过 125 个在线和数字业务，包括该地区最大的零售忠诚度计划之一 Aura。</p>
</div><p>Operating in multiple sectors including Fashion, Food, Health &amp; Beauty, Pharmacy, and Hospitality &amp; Entertainment, over 50,000 Alshaya colleagues are united by a commitment to authentically deliver great customer service and brand experiences.</p>
<div class="lb-trans"><p>Alshaya Group 在时尚、食品、健康与美容、药房以及酒店与娱乐等多个领域运营，超过 50,000 名 Alshaya 员工致力于真实地提供卓越的客户服务和品牌体验。</p>
</div><p>From flagship stores and restaurants in prestige malls, through to local coffee shops, drive-thrus and online, Alshaya Group brings customers the experiences they want with the brands they love, in the ways they choose - including Starbucks, American Eagle, Footlocker, Victoria’s Secret, H&amp;M, Bath &amp; Body Works, Charlotte Tilbury, Raising Cane’s, Shake Shack, Chipotle, Primark, and Ulta Beauty.</p>
<div class="lb-trans"><p>从高端商场的旗舰店和餐厅，到当地咖啡店、得来速和在线购物，Alshaya Group 为客户提供他们想要的体验，搭配他们喜爱的品牌，以他们选择的方式，包括星巴克、American Eagle、Footlocker、Victoria’s Secret、H&amp;M、Bath &amp; Body Works、Charlotte Tilbury、Raising Cane’s、Shake Shack、Chipotle、Primark 和 Ulta Beauty。</p>
</div><p>Learn more about Alshaya Group at https://www.alshaya.com/</p>
<div class="lb-trans"><p>了解更多关于 Alshaya Group 的信息，请访问 https://www.alshaya.com/</p>
</div><p><strong>About Hilton Honors</strong></p>
<div class="lb-trans"><p><strong>关于希尔顿荣誉计划</strong></p>
</div><p>Hilton Honors is the award-winning guest loyalty program for Hilton’s world-class brands comprising 9,200 properties in 144 countries and territories, with more than 250 million members. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits – from the Points &amp; Money slider and exclusive member discounts to no blackout dates and the Fifth Night Free perk on reward stays booked with all Points. Members can earn and redeem Points for free nights, purchases on Amazon, exclusive experiences and charitable contributions, including through select co-branded credit cards. Members also have access to contactless technology exclusively through the industry-leading Hilton Honors app, where they can check in, choose and access their room using Digital Key. The next evolution of the Hilton Honors program makes earning elite status even more achievable and rewarding and includes the introduction of the new Diamond Reserve tier. Hilton Honors is free to join, and travelers can enroll online at hiltonhonors.com. Learn more about the program at stories.hilton.com/hiltonhonors, and follow Hilton Honors on Facebook, X and Instagram.</p>
<div class="lb-trans"><p>希尔顿荣誉客会是希尔顿世界级品牌的获奖客户忠诚计划，涵盖 144 个国家和地区的 9,200 个酒店，拥有超过 2.5 亿会员。通过优选的希尔顿渠道直接预订的希尔顿荣誉客会会员可以享受即时福利——从积分与现金滑块、独家会员折扣到无黑名单日期，以及使用全部积分预订的奖励住宿享受第五晚免费特权。会员可以通过选择的联名信用卡赚取和兑换积分，用于免费住宿、亚马逊购物、独家体验和慈善捐款。会员还可以通过行业领先的希尔顿荣誉客会应用程序访问无接触技术，在该应用中，他们可以办理入住、选择和使用数字钥匙进入房间。希尔顿荣誉客会的下一步发展使得获得精英身份变得更加可实现和有回报，并引入了新的钻石储备等级。加入希尔顿荣誉客会是免费的，旅行者可以在 hiltonhonors.com 在线注册。了解更多关于该计划的信息，请访问 stories.hilton.com/hiltonhonors，并在 Facebook、X 和 Instagram 上关注希尔顿荣誉客会。</p>
</div><p>Send us your press releases to pressrelease.zawya@lseg.com</p>
<div class="lb-trans"><p>请将您的新闻稿发送至 pressrelease.zawya@lseg.com</p>
</div><p>Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.</p>
<div class="lb-trans"><p>免责声明：本新闻稿的内容由外部第三方提供。本网站不对该外部内容负责，也不控制该内容。该内容以 “按现状” 和 “按可用性” 提供，未经过任何编辑。本网站及我们的附属机构不保证本新闻稿中表达的观点或意见的准确性，也不认可这些观点或意见。</p>
</div><p>The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.</p>
<div class="lb-trans"><p>本新闻稿仅供信息参考。内容不提供税务、法律或投资建议，也不对任何特定证券、投资组合或投资策略的适用性、价值或盈利能力发表意见。本网站及我们的附属机构对内容中的任何错误或不准确之处，或您基于该内容所采取的任何行动不承担任何责任。您明确同意，您对本文中信息的使用完全自担风险。</p>
</div><p>To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.</p>
<div class="lb-trans"><p>在适用法律允许的最大范围内，本网站、其母公司、子公司、附属机构及各自的股东、董事、高级职员、员工、代理、广告商、内容提供者和许可方对您不承担任何直接、间接、后果性、特殊、附带、惩罚性或示范性损害赔偿责任，包括但不限于利润损失、储蓄损失和收入损失，无论是因过失、侵权、合同或任何其他责任理论，即使各方已被告知可能性或可以预见到任何此类损害。</p>
</div>

ZAWYA: Alshaya 集团的 Aura 忠诚度计划与希尔顿荣誉会员计划合作，开启生活方式和旅行领域的新奖励