<p><em>公司预计将在今年下半年开始从两款新的中度到硬核游戏中产生可观的收入，其中包括一款于四月推出的 SLG 游戏</em></p>
<p><img src="https://imageproxy.pbkrs.com/https://contributor-assets.benzinga.com/wp-content/uploads/2026/05/20095839/%E5%B1%8F%E5%B9%95%E6%88%AA%E5%9B%BE_20-5-2026_17451_thebambooworks.com_-1024x670.jpeg?x-oss-process=image/auto-orient,1/interlace,1/resize,w_1440,h_1440/quality,q_95/format,jpg" alt="" original-src="https://imageproxy.pbkrs.com/https://contributor-assets.benzinga.com/wp-content/uploads/2026/05/20095839/%E5%B1%8F%E5%B9%95%E6%88%AA%E5%9B%BE_20-5-2026_17451_thebambooworks.com_-1024x670.jpeg"/></p>
<p><em>图片来源：Bamboo Works</em></p>
<h4><strong>关键要点：</strong></h4>
<ul>
<li>Yalla 预计其新的中度到硬核游戏计划将在今年下半年逐渐对总收入产生贡献</li>
<li>根据管理层的说法，这一新计划可能会使公司在 2027 年尽早恢复到两位数的收入增长</li>
</ul>
<p>更快乐的日子就在眼前吗？</p>
<p>这是悬挂在社交媒体和游戏公司 <strong>Yalla Group Ltd.</strong> (NYSE: YALA) 头上的大问题，该公司悬念重重地暗示，明年可能会回归早期的两位数增长。推动这一跃升的动力是两款新的中度和硬核游戏，这标志着公司首次大规模超越其传统的休闲游戏业务。</p>
<p>Yalla 即将推出的两款新游戏的筹备工作在其最新的财务报告中表现得尤为明显，该报告于周一发布。销售和市场费用在第一季度激增 40%，使这一部分的支出从去年的 8.3% 提升至 12.3%。对于财政保守的 Yalla 来说，这样的增长相当激进，显示出它将新的游戏计划视为未来发展的关键。</p>
<p>与此同时，公司承认其核心的中东和北非（MENA）地区近期存在不确定性。为了扩大基础，Yalla 表示其新的中度和硬核游戏计划可能会在今年晚些时候向美国和欧洲等其他全球市场进行多元化拓展。</p>
<p>Yalla 在早期历史的大部分时间里实现了两位数甚至三位数的收入增长，受益于快速增长的中东市场，当地政府强烈鼓励发展其专长的社交媒体和游戏服务。但随着业务的成熟，这一增长已显著放缓，尽管严格的财政纪律帮助公司保持了稳定的利润和不断增长的现金储备。</p>
<p>公司的最新财务报告显示，Yalla 在第一季度的收入略有下降。但随着公司新的游戏计划的实施，预计该业务将在今年下半年开始贡献可观的收入。这应该能抵消其传统社交媒体聊天服务和休闲游戏业务的放缓，帮助公司在 2026 年全年与去年相比实现大致持平的收入，首席财务官 Karen Hu 在 Yalla 的财报电话会议上表示。</p>
<p>&#34;展望 2027 年，随着两款新游戏在规模和收入生成方面的成熟，如果一切进展顺利，我们有潜力实现同比两位数的增长，&#34;她说。</p>
<p>Yalla 的股票在业绩公布后下跌了 6.7%。今年股票略有下跌，但自三月底以来随着新游戏计划逐渐接近成果而反弹。在当前水平上，股票的市盈率为 8，领先于中国社交媒体网站 <strong>微博</strong>（WB.US; 9898.HK）的 5，但落后于更大的 <strong>Pinterest</strong>（PINS.US）的 12。这些相对较低的数字反映了社交媒体公司整体的日益成熟，随着一些公司因广告流量转向 AI 而加速这一进程。</p>
<p>Yalla 希望通过中度和硬核游戏来应对放缓，寄希望于严肃玩家比其传统休闲游戏业务的用户更愿意为他们的爱好付费。该部分业务在第一季度小幅增长，从去年的 3010 万美元上升至 3030 万美元。</p>
<h4><strong>‘令人鼓舞的早期反馈'</strong></h4>
<p>在中度到硬核游戏方面，最新报告的一个亮点是 Yalla 的沙漠主题 SLG 游戏的正式发布。它还介绍了 BlazeAerie Interactive Entertainment 作为该游戏的开发合作伙伴，Yalla 负责游戏的定制和营销。Yalla 将总部位于香港的 BlazeAerie 描述为 “过去五年在 SLG 类别中总收入排名全球前五的顶级 SLG 游戏工作室。”</p>
<p>Yalla 表示，它于四月推出了 SLG 游戏的 Android 版本，并于五月初推出了 iPhone 版本。公司表示，该游戏已获得 “令人鼓舞的早期反馈”，在 Android 和 Apple 商店的下载量表现良好。</p>
<p>“这一合作伙伴关系利用了我们各自的互补优势：BlazeAerie 团队负责研发，利用其成熟的游戏开发专业知识打造一款根植于 MENA 文化和视觉品味的游戏，而 Yalla Group 则负责分发，利用其深厚的本地知识和积累的玩家社区在 MENA 地区推广该游戏，” Yalla 创始人兼董事长杨涛在财报电话会议上表示。</p>
<p>新计划中的另一款游戏是一款名为 Turbo Match 的三消游戏，公司的官员表示，该游戏在去年第三季度推出后 “进展顺利”，并 “在早期阶段表现良好”。与沙漠主题的 SLG 游戏不同，公司官员指出，“Turbo Match” 是 Yalla 内部开发的，更加面向全球用户，因此更适合美国和欧洲等其他全球市场。</p>
<p>杨说：“我们继续看到 SLG 和三消游戏的显著增长潜力，并将继续投资这两个类型。” 他补充道：“此外，我们在过去一年中继续扩展我们的游戏团队，并在更多海外市场探索额外的游戏领域，包括休闲和超休闲领域。”</p>
<p>随着其内部团队的建立以进行更多游戏开发，雅乐科技在第一季度的研发支出同比增长 16.2%，占其收入的 11.5%，高于一年前的 9.3%。雅乐科技通过降低支付给第三方平台的佣金费用，从而在收入成本中节省了一些较高的市场营销和研发费用。但其净利润仍同比下降，最新季度的利润为 2840 万美元。</p>
<p>反映出其强劲的现金状况，截至 3 月底，公司现金及短期投资总额为 8.067 亿美元，较三个月前的 7.546 亿美元有所增加，尽管在此期间其在 1.5 亿美元的股票回购计划下回购了近 1000 万美元的股票。</p>
<p>雅乐科技总部位于迪拜，但也在邻近的沙特阿拉伯设立第二个基地，以体现后者在该地区的重要性。在这方面，它在今年早些时候与沙特电子竞技联合会签署了作为标题赞助商的合作伙伴关系。在其最新报告中，它宣布被命名为 2026 年雅乐沙特电子联赛女子组的呈现合作伙伴，这是该电子竞技联赛的四个类别之一。</p>
<p><strong><em>Benzinga 免责声明：本文来自未付费的外部贡献者。它不代表 Benzinga 的报道，并且未经过内容或准确性的编辑。</em></strong></p>

雅乐科技

电子游戏&体育 ETF - GlobalX

体育博彩游戏指数 ETF

标普软件与服务 ETF - SPDR

电子游戏&电子竞技 ETF - VanEck Vectors

视频游戏技术 ETF - ETFMG

北美科技软件股指数 ETF - iShares

博彩 ETF - VanEck Vectors

休闲娱乐 ETF - PowerShares

<p>雅乐科技有限公司预计到 2027 年将恢复两位数的收入增长，这得益于今年推出的两款中到硬核游戏。尽管近期收入有所下降，公司仍大幅增加销售和营销支出以支持这一举措。雅乐科技旨在拓展全球市场，包括美国和欧洲，以抵消其传统休闲游戏业务的放缓。对其新 SLG 游戏的早期反馈积极，显示出未来增长的潜力</p>

<p><em>The company expects to start generating meaningful revenue in the second half of this year from two new mid- to hardcore games, including an SLG title launched in April</em></p>
<div class="lb-trans"><p><em>公司预计将在今年下半年开始从两款新的中度到硬核游戏中产生可观的收入，其中包括一款于四月推出的 SLG 游戏</em></p>
</div><p><img src="https://imageproxy.pbkrs.com/https://contributor-assets.benzinga.com/wp-content/uploads/2026/05/20095839/%E5%B1%8F%E5%B9%95%E6%88%AA%E5%9B%BE_20-5-2026_17451_thebambooworks.com_-1024x670.jpeg" alt="" original-src="https://contributor-assets.benzinga.com/wp-content/uploads/2026/05/20095839/%E5%B1%8F%E5%B9%95%E6%88%AA%E5%9B%BE_20-5-2026_17451_thebambooworks.com_-1024x670.jpeg"/></p>
<p><em>image credit: Bamboo Works</em></p>
<div class="lb-trans"><p><em>图片来源：Bamboo Works</em></p>
</div><h4><strong>Key Takeaways:</strong></h4>
<div class="lb-trans"><h4><strong>关键要点：</strong></h4>
</div><ul>
<li>Yalla expects its new mid- to hardcore gaming initiative to contribute to total revenues gradually starting in the second half of this year</li>
<li>The new initiative could lift the company back to double-digit revenue growth as early as 2027, according to management</li>
</ul>
<div class="lb-trans"><ul>
<li>Yalla 预计其新的中度到硬核游戏计划将在今年下半年逐渐对总收入产生贡献</li>
<li>根据管理层的说法，这一新计划可能会使公司在 2027 年尽早恢复到两位数的收入增长</li>
</ul>
</div><p>Do more happy days lie just around the corner?</p>
<div class="lb-trans"><p>更快乐的日子就在眼前吗？</p>
</div><p>That's the big question hanging over social media and gaming company <strong>Yalla Group Ltd.</strong> (NYSE: YALA), which dangled the tantalizing possibility of a return to double-digit growth from an earlier era as soon as next year. The engine for that jumpstart is two new mid- and hardcore games that are currently revving up, representing the company's first major move beyond its legacy casual games business.</p>
<div class="lb-trans"><p>这是悬挂在社交媒体和游戏公司 <strong>Yalla Group Ltd.</strong> (NYSE: YALA) 头上的大问题，该公司悬念重重地暗示，明年可能会回归早期的两位数增长。推动这一跃升的动力是两款新的中度和硬核游戏，这标志着公司首次大规模超越其传统的休闲游戏业务。</p>
</div><p>The coming buildup for Yalla's two new titles was most apparent in its growing spending on the initiative in its latest financial report released on Monday. Leading that charge was a 40% jump in its sales and marketing expenses during the first quarter, lifting that part of its spending to 12.3% of revenue from 8.3% a year earlier. Such an increase is quite aggressive for the fiscally conservative Yalla, showing it sees the new gaming initiative as key to its future development.</p>
<div class="lb-trans"><p>Yalla 即将推出的两款新游戏的筹备工作在其最新的财务报告中表现得尤为明显，该报告于周一发布。销售和市场费用在第一季度激增 40%，使这一部分的支出从去年的 8.3% 提升至 12.3%。对于财政保守的 Yalla 来说，这样的增长相当激进，显示出它将新的游戏计划视为未来发展的关键。</p>
</div><p>At the same time, the company acknowledged recent uncertainty in its core Middle East and North Africa (MENA) region. To broaden its base, Yalla noted its new mid- and hardcore gaming initiative is likely to include a diversification drive into other global markets like the U.S. and Europe later this year.</p>
<div class="lb-trans"><p>与此同时，公司承认其核心的中东和北非（MENA）地区近期存在不确定性。为了扩大基础，Yalla 表示其新的中度和硬核游戏计划可能会在今年晚些时候向美国和欧洲等其他全球市场进行多元化拓展。</p>
</div><p>Yalla posted double- and even triple-digit revenue growth for much of its early history, feasting off a fast-growing Middle Eastern market where local governments strongly encouraged development of the social media and gaming services that are its specialty. But that growth has slowed considerably as its business matures, even as strict fiscal discipline has helped the company to keep its profits stable and cash reserves growing.</p>
<div class="lb-trans"><p>Yalla 在早期历史的大部分时间里实现了两位数甚至三位数的收入增长，受益于快速增长的中东市场，当地政府强烈鼓励发展其专长的社交媒体和游戏服务。但随着业务的成熟，这一增长已显著放缓，尽管严格的财政纪律帮助公司保持了稳定的利润和不断增长的现金储备。</p>
</div><p>The company's latest financial report shows Yalla's revenue fell slightly in the first quarter. But as the company's new gaming initiative takes hold, it expects that business to start contributing significant revenue in the second half of this year. That should offset slowness for its legacy social media chat services and casual gaming business, helping the company to post roughly flat revenue for all of 2026 compared with last year, CFO Karen Hu said on Yalla's earnings call.</p>
<div class="lb-trans"><p>公司的最新财务报告显示，Yalla 在第一季度的收入略有下降。但随着公司新的游戏计划的实施，预计该业务将在今年下半年开始贡献可观的收入。这应该能抵消其传统社交媒体聊天服务和休闲游戏业务的放缓，帮助公司在 2026 年全年与去年相比实现大致持平的收入，首席财务官 Karen Hu 在 Yalla 的财报电话会议上表示。</p>
</div><p>&#34;Looking into 2027, as the two new titles mature in terms of scale and revenue generation, there is potential, if everything progresses well, for us to move toward double-digit year-over-year growth,&#34; she said.</p>
<div class="lb-trans"><p>&#34;展望 2027 年，随着两款新游戏在规模和收入生成方面的成熟，如果一切进展顺利，我们有潜力实现同比两位数的增长，&#34;她说。</p>
</div><p>Yalla's stock fell 6.7% after the results came out. The stock is down slightly this year, but has rallied since late March as the new gaming initiative gets closer to bearing fruit. At its current levels, the stock trades at a price-to-earnings (P/E) ratio of 8, ahead of the 5 for Chinese social media site <strong>Weibo</strong> (WB.US; 9898.HK) but behind the 12 for the larger <strong>Pinterest</strong> (PINS.US). The relatively low figures reflect growing maturation for social media companies in general, which is accelerating for some as they lose advertising traffic to AI.</p>
<div class="lb-trans"><p>Yalla 的股票在业绩公布后下跌了 6.7%。今年股票略有下跌，但自三月底以来随着新游戏计划逐渐接近成果而反弹。在当前水平上，股票的市盈率为 8，领先于中国社交媒体网站 <strong>微博</strong>（WB.US; 9898.HK）的 5，但落后于更大的 <strong>Pinterest</strong>（PINS.US）的 12。这些相对较低的数字反映了社交媒体公司整体的日益成熟，随着一些公司因广告流量转向 AI 而加速这一进程。</p>
</div><p>Yalla is looking to midcore and hardcore games to combat the slowdown, banking on serious gamers' greater willingness to pay for their hobby than the titles under its legacy casual games business. That part of its business recorded a small gain in the first quarter, rising to $30.3 million from $30.1 million a year ago.</p>
<div class="lb-trans"><p>Yalla 希望通过中度和硬核游戏来应对放缓，寄希望于严肃玩家比其传统休闲游戏业务的用户更愿意为他们的爱好付费。该部分业务在第一季度小幅增长，从去年的 3010 万美元上升至 3030 万美元。</p>
</div><h4><strong>‘Encouraging early feedback'</strong></h4>
<div class="lb-trans"><h4><strong>‘令人鼓舞的早期反馈'</strong></h4>
</div><p>On the mid- to hardcore gaming front, a highlight from the latest report was the official launch of Yalla's desert-themed SLG game. It also introduced BlazeAerie Interactive Entertainment as its development parter for the title, with Yalla providing customization and marketing for the game. Yalla described Hong Kong-based BlazeAerie as &#34;a top SLG game studio whose gross billing in the SLG category has ranked among the top five globally over the past five years.&#34;</p>
<div class="lb-trans"><p>在中度到硬核游戏方面，最新报告的一个亮点是 Yalla 的沙漠主题 SLG 游戏的正式发布。它还介绍了 BlazeAerie Interactive Entertainment 作为该游戏的开发合作伙伴，Yalla 负责游戏的定制和营销。Yalla 将总部位于香港的 BlazeAerie 描述为 “过去五年在 SLG 类别中总收入排名全球前五的顶级 SLG 游戏工作室。”</p>
</div><p>Yalla said it rolled out an Android version of the SLG game in April, while it debuted an iPhone version in early May. The company said the game has received &#34;encouraging early feedback,&#34; and has done well in terms of downloads in both Android and Apple stores.</p>
<div class="lb-trans"><p>Yalla 表示，它于四月推出了 SLG 游戏的 Android 版本，并于五月初推出了 iPhone 版本。公司表示，该游戏已获得 “令人鼓舞的早期反馈”，在 Android 和 Apple 商店的下载量表现良好。</p>
</div><p>&#34;This partnership harnesses our complementary respective strengths: the BlazeAerie team leads R&amp;D, leveraging its proven game development expertise to craft a game rooted in MENA's heritage and visual tastes, while Yalla Group leads distribution, using its deep local know-how and accumulated gamer community to deliver the title across MENA,&#34; Yalla founder and Chairman Yang Tao said on the earnings call.</p>
<div class="lb-trans"><p>“这一合作伙伴关系利用了我们各自的互补优势：BlazeAerie 团队负责研发，利用其成熟的游戏开发专业知识打造一款根植于 MENA 文化和视觉品味的游戏，而 Yalla Group 则负责分发，利用其深厚的本地知识和积累的玩家社区在 MENA 地区推广该游戏，” Yalla 创始人兼董事长杨涛在财报电话会议上表示。</p>
</div><p>The other title in the new initiative, a match-3 game called Turbo Match, is &#34;progressing smoothly&#34; and &#34;also performed well in its early stage&#34; following its launch in the third quarter of last year, company officials said. Unlike the SLG game with its MENA-oriented desert theme, company officials pointed out that &#34;Turbo Match,&#34; which Yalla developed in-house, is more designed for global users, and thus more suitable for other global markets like the U.S. and Europe.</p>
<div class="lb-trans"><p>新计划中的另一款游戏是一款名为 Turbo Match 的三消游戏，公司的官员表示，该游戏在去年第三季度推出后 “进展顺利”，并 “在早期阶段表现良好”。与沙漠主题的 SLG 游戏不同，公司官员指出，“Turbo Match” 是 Yalla 内部开发的，更加面向全球用户，因此更适合美国和欧洲等其他全球市场。</p>
</div><p>&#34;We continue to see significant growth potential for SLG and Match-3 games and will continue to invest in these two genres,&#34; Yang said. &#34;In addition, we continued to expand our games team over the past year and have been exploring additional gaming verticals, including the casual and hyper-casual sectors, across more overseas markets.&#34;</p>
<div class="lb-trans"><p>杨说：“我们继续看到 SLG 和三消游戏的显著增长潜力，并将继续投资这两个类型。” 他补充道：“此外，我们在过去一年中继续扩展我们的游戏团队，并在更多海外市场探索额外的游戏领域，包括休闲和超休闲领域。”</p>
</div><p>As it builds up its in-house team for more game development, Yalla's R&amp;D spending rose 16.2% year-on-year in the first quarter to account for 11.5% of its revenue, up from 9.3% a year earlier. Yalla was able to offset some of the higher marketing and R&amp;D expenses through savings in its cost of revenue from lower commission fees paid to third-party platforms. But its net margin still dropped year-on-year as it posted a $28.4 million profit in the latest quarter.</p>
<div class="lb-trans"><p>随着其内部团队的建立以进行更多游戏开发，雅乐科技在第一季度的研发支出同比增长 16.2%，占其收入的 11.5%，高于一年前的 9.3%。雅乐科技通过降低支付给第三方平台的佣金费用，从而在收入成本中节省了一些较高的市场营销和研发费用。但其净利润仍同比下降，最新季度的利润为 2840 万美元。</p>
</div><p>Reflecting its strong cash position, the company's cash and short-term investments totaled $806.7 million at the end of March, up from $754.6 million three months earlier, even as it repurchased nearly $10 million worth of its stock during that time under a $150 million share buyback program.</p>
<div class="lb-trans"><p>反映出其强劲的现金状况，截至 3 月底，公司现金及短期投资总额为 8.067 亿美元，较三个月前的 7.546 亿美元有所增加，尽管在此期间其在 1.5 亿美元的股票回购计划下回购了近 1000 万美元的股票。</p>
</div><p>Yalla is based in Dubai, but is also setting up a second base in adjacent Saudi Arabia, in a nod to the latter's importance in the region. On that front, it unveiled a partnership as a title sponsor with the Saudi Esports Federation earlier this year. In its latest report it announced it was named as presenting partner of Yalla Saudi eLeague Women 2026, one of the esports league's four categories.</p>
<div class="lb-trans"><p>雅乐科技总部位于迪拜，但也在邻近的沙特阿拉伯设立第二个基地，以体现后者在该地区的重要性。在这方面，它在今年早些时候与沙特电子竞技联合会签署了作为标题赞助商的合作伙伴关系。在其最新报告中，它宣布被命名为 2026 年雅乐沙特电子联赛女子组的呈现合作伙伴，这是该电子竞技联赛的四个类别之一。</p>
</div><p><strong><em>Benzinga Disclaimer: This article is from an unpaid external contributor. It does not represent Benzinga’s reporting and has not been edited for content or accuracy.</em></strong></p>
<div class="lb-trans"><p><strong><em>Benzinga 免责声明：本文来自未付费的外部贡献者。它不代表 Benzinga 的报道，并且未经过内容或准确性的编辑。</em></strong></p>
</div>

Yalla Expects Return To Double-Digit Revenue Growth Next Year As New Gaming Initiative Gains Momentum

benzinga_article

微博

微博-SW

Pinterest

雅乐科技预计明年将恢复两位数的收入增长，因为其新的游戏计划正在逐步取得进展